Why you Need to Capture Leads on Your Company Website

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If you run a website for a purpose, like a small business website or blog (see also: how to set up your company blog in 5 min), where the purpose is to drive more sales or educate your customers, ultimately resulting in higher profits, you MUST be focused on capturing leads for your website.

A lead is simply the contact information of a prospective customer or action taker.

Generally on the web, we capture leads using web forms, but you can also use a phone number to have people call in and grab their details that way. The contact information collected can be as simple as an email address, or as complex as someone who has gone through a 30 minute interview. But essentially it’s a way to further contact and market to a prospective customer, someone who may buy your goods or services in the future but has not yet.

80% of visitors to your site that don’t buy immediately, will buy from you or a competitor in the next 12 months

Capturing customer details allows you to continue to market to them as they move down your funnel, where you can educate, build trust and convert your visitors into customers.

Not capturing the lead means that visitor is probably lost forever.

Most websites focus on vanity metrics such as visitors, number of pages visited or bounce rate, not on the most important metric, leads.

Lead generation should be front and center of your website, it does not take long to realize this if you take a quick look around the internet.

Examples of Good Lead Capture

Take a look at some of these pages that put lead generation at the forefront of their website strategy.
Small Business Lead Capture

Want more examples?

http://unbounce.com/landing-page-examples/your-landing-page-sucks/
http://blog.hubspot.com/marketing/landing-page-examples-list
http://www.wordstream.com/blog/ws/2014/03/05/landing-page-examples

The Nitty Gritty

If you really want to get into the details, watch this video on the power of Lead Nurturing.

 

Lead Capture with Paid Traffic

Lead capture should also be the focus of your landing pages for paid traffic campaigns too. Do a bit of competitive research and you will see this in action. Below you can see I did a search for “Insurance New York” and the top ad from Progressive Insurance took me straight to a lead capture landing page.

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Want more leads?

Want to generate more leads for your business? Check out our comprehensive guide on how to generate leads with content upgrades. Also, subscribe to the Process Street Blog and get articles on how to generate more leads and customers for your business using the internet. Click here to subscribe

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Vinay Patankar

CEO of Process Street. World Traveler, Seasoned Hustler, Tech Entrepreneur, Fitness and Food Enthusiast. Youngest Cisco Engineer in Australia. 3rd Internet Company. Find him on Twitter, Google+ or his Blog


7 Comments

You need to make efforts and strategies to ensure that the website generate leads which you can nurture and prospect. Today, businesses are focusing on the challenge of how to generate leads. This is may be solved by simply putting the right call to action at the right place in the right place or it may require the efforts of a whole marketing department

I notice you have the SumoMe email subscribe app. I have this too even though I don’t have enough traffic right now to gain any new leads. Do you find this app is just as effective as using the forms companies such as Mail Chimp or Aweber provide? Thanks.

Hey Tim, yea I think the Sumome plugin is great. It’s give you more control than the default ones, it looks great and it gives you analytics.


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