11 of the Best Account Management Software (2024 Update)

Managing accounts can be a challenging task for businesses, especially as they grow and expand. Are you tired of juggling multiple spreadsheets and struggling to keep track of your clients and their needs?

It’s time to upgrade to account management software that can streamline your processes and improve efficiency. 

In this article, we will explore the top 11 account management software options for 2023 that will help take your business to new heights. 

• Top 11 account management software options
• What is account management software? 
• Benefits of account management software
• Must-have features of account management software
• Maximizing your account management efforts
• Frequently asked questions: Account management software

Top 11 account management software options 

Salesforce

Salesforce is a powerful CRM system designed to help businesses improve customer relationships, streamline processes, and grow their business It provides a comprehensive set of tools and features for managing accounts, tracking leads, and enhancing customer service.

Top features: 

• Lead management: Salesforce offers robust lead management capabilities, allowing businesses to track and nurture leads from initial contact to conversion.
• Customer service: The Salesforce Service Cloud enables businesses to streamline customer service processes, respond to inquiries and issues faster, and provide effective support.
• Analytics and reporting: Salesforce provides powerful analytics and reporting tools, enabling businesses to analyze data and gain actionable insights for better decision-making.
• Flexibility and scalability: As a cloud-based platform, Salesforce offers flexibility and scalability, allowing businesses to customize and integrate the system according to their specific needs.

Pros:

• Salesforce is a leading CRM platform that covers a wide range of critical interactions, from lead and sales management to customer service.
• Salesforce automates workflows, standardizes processes, and enhances team efficiency, enabling businesses to focus on core activities.
• Salesforce offers extensive customization and integration capabilities, allowing businesses to tailor the system to their unique requirements.
• Salesforce provides advanced analytics and reporting tools, helping businesses gain insights from their data and make informed decisions.

Cons:

• Salesforce can be complex, and there may be a learning curve, especially for users who are new to CRM systems.
• Salesforce pricing can be a consideration for some businesses, as it offers different plans with varying features and costs.
• Some users have reported subpar customer support experiences with Salesforce

Zendesk

Zendesk is a popular customer service solution that provides an easy-to-use and scalable platform for businesses to manage their accounts and improve customer relationships. It offers a comprehensive suite of tools and features designed to streamline customer support processes and enhance the overall customer experience.

Top features:

• Incident and problem management: Zendesk allows businesses to organize and prioritize service tickets, automate responses, and collaborate on IT service management.
• Knowledge base: Zendesk provides a robust knowledge base where businesses can create and manage articles, FAQs, and other resources to help customers find answers to their questions.
• Analytics and reporting: Zendesk offers analytics and reporting capabilities, allowing businesses to track key metrics, measure customer satisfaction, and gain insights for continuous improvement.
• Integration and customization: Zendesk integrates with various third-party tools and platforms, enabling businesses to customize and extend its functionality according to their specific needs.

Pros:

• Zendesk is known for its user-friendly interface and intuitive design, making it easy for businesses to get started and navigate the platform.
• Zendesk is scalable and can accommodate the needs of businesses of all sizes, from small startups to large enterprises.
• Zendesk offers automation features that help businesses streamline their support processes, reduce response times, and improve overall efficiency.

Cons:

• Some businesses may find Zendesk’s pricing to be on the higher side, especially for smaller organizations or those with limited budgets.
• While Zendesk is generally user-friendly, there may be a learning curve for users who are new to the platform or CRM systems in general.
• Some users have reported mixed experiences with Zendesk’s customer support, with occasional delays or difficulties in getting timely assistance.

Pipedrive

Pipedrive is known for its user-friendly interface and intuitive design, making it easy for businesses to track deals, tasks, and other important metrics related to their accounts. It offers a visual and customizable sales pipeline that allows users to manage their sales processes efficiently.

Top features: 

• Sales pipeline management: Pipedrive provides a visual and customizable sales pipeline that allows businesses to track and manage their sales processes effectively. Users can easily move deals through different stages, set reminders, and automate tasks to streamline their account management.
• Activity tracking: Pipedrive enables users to track and log their sales activities, including calls, emails, meetings, and more. This helps businesses keep a record of customer interactions and ensures that no important tasks or follow-ups are missed.
• Sales reporting and analytics: Pipedrive offers robust reporting and analytics features that provide insights into sales performance, conversion rates, and other key metrics. Users can generate customizable reports to analyze their account management strategies and make data-driven decisions.
• Integration and marketplace: Pipedrive integrates with various third-party tools and platforms, allowing businesses to connect their favorite tools or find new ones to automate tasks and enhance their account management processes.

Pros:

• Pipedrive is known for its user-friendly interface and intuitive design, making it easy for businesses to get started and navigate the platform.
• Pipedrive offers a high level of customization, allowing businesses to tailor the software to their specific account management needs.
• The visual sales pipeline in Pipedrive provides a clear overview of the sales process, making it easy for users to track and manage their accounts.
• Pipedrive’s automation features, such as reminders and follow-ups, help increase productivity by eliminating repetitive and time-consuming tasks.
• The reporting and analytics capabilities of Pipedrive provide valuable insights into sales performance, helping businesses identify areas for improvement and optimize their account management strategies.

Cons:

• Some businesses may find Pipedrive’s pricing to be on the higher side, especially for smaller organizations or those with limited budgets.
• While Pipedrive offers a range of features for account management, some businesses may require more advanced functionalities that are not available in the standard package.
• Users who are new to CRM systems may experience a learning curve when getting started with Pipedrive, although its user-friendly interface helps mitigate this.

Freshworks

Freshworks provides a range of tools and features to help businesses effectively manage their accounts and customer relationships. With its customer service suite, conversational support, and ticketing capabilities, Freshworks aims to streamline account management processes and enhance customer satisfaction.

Top features:

• Ticketing system: Freshworks offers a robust ticketing system that allows businesses to track and manage customer inquiries, issues, and requests. This helps ensure timely and efficient resolution of customer concerns.
• Conversational support: Freshworks provides conversational support features, enabling businesses to engage with customers through various channels, including chat, email, and social media. This helps businesses provide personalized and real-time support to their customers.
• AI-powered automation: Freshworks leverages AI technology to automate repetitive tasks and improve efficiency. The use of AI-powered chatbots and virtual assistants can help businesses handle routine customer inquiries and provide self-service options.
• Omnichannel support: Freshworks enables businesses to provide support across multiple channels, including phone, email, chat, and social media. This allows businesses to engage with customers on their preferred platforms and provide a seamless experience.
• Analytics and reporting: Freshworks offers analytics and reporting features that provide insights into customer interactions, ticket resolution times, and agent performance. This helps businesses identify areas for improvement and make data-driven decisions.

Pros:

• Freshworks offers a suite of tools and features that cover various aspects of account management and customer engagement, providing businesses with a comprehensive solution.
• The use of AI technology in Freshworks allows businesses to automate routine tasks, improve efficiency, and enhance the customer experience.
• Freshworks enables businesses to provide support across multiple channels, ensuring that customers can reach out through their preferred communication channels.
• Freshworks is suitable for businesses of all sizes, from startups to enterprise-level organizations, and can scale as the business grows.
• Freshworks integrates with a wide range of third-party applications and platforms, allowing businesses to connect their existing tools and enhance their account management processes.

Cons:

• Some users may experience a learning curve when getting started with Freshworks, especially if they are new to CRM or customer engagement software.
• The pricing of Freshworks may be a consideration for smaller businesses or those with limited budgets, as it may be relatively higher compared to some other alternatives.
• While Freshworks offers customization options, businesses with more complex or specific requirements may find limitations in terms of advanced customization.

Kapta

Kapta offers a range of features and tools specifically tailored for account management. It aims to provide businesses with the necessary capabilities to effectively engage with key accounts, track progress, and drive customer success. With its focus on key account management, Kapta aims to help businesses build and sustain strong relationships with their most valuable customers.

Top features:

• Key account tracking: Kapta provides a centralized platform to track and manage key account information, including contact details, communication history, and account health. This helps account managers stay organized and have a holistic view of their key accounts.
• Goal setting and monitoring: Kapta allows businesses to set goals and objectives for each key account and track progress toward achieving them. This feature helps align account management efforts with business objectives and ensures accountability.
• Collaboration and communication: Kapta facilitates collaboration among team members by providing a platform for sharing information, updates, and tasks related to key accounts. This promotes effective communication and coordination within the account management team.
• Performance management: Kapta offers performance management features that enable businesses to evaluate and measure the performance of their key accounts. This includes tracking key metrics, identifying areas for improvement, and celebrating successes.
• Customer insights and analytics: Kapta provides analytics and reporting capabilities to gain insights into key account performance, customer behavior, and trends. This helps businesses make data-driven decisions and identify opportunities for growth.

Pros:

• Kapta is specifically designed for key account management, providing businesses with specialized features and tools to effectively manage and nurture their most important customer relationships.
• Kapta offers a centralized platform to store and access key account information, making it easy for account managers to have a comprehensive view of their accounts and track progress.
• The collaboration features in Kapta facilitate effective communication and coordination among team members, ensuring everyone is aligned and working towards the same goals.
• Kapta’s performance management capabilities enable businesses to track and measure the performance of their key accounts, helping identify areas for improvement and celebrate achievements.
• Kapta provides valuable customer insights and analytics, allowing businesses to gain a deeper understanding of their key accounts and make informed decisions to drive customer success.

Cons:

• Some users may experience a learning curve when getting started with Kapta, especially if they are new to account management software or have limited technical expertise.
• The pricing of Kapta may be a consideration for smaller businesses or those with limited budgets, as it may be relatively higher compared to some other alternatives.
• While Kapta offers integration options with other tools and platforms, businesses with specific integration requirements may find limitations in terms of available integrations.

Revamp CRM

Revamp CRM is a customer relationship management (CRM) software that offers contact management, sales pipeline management, email marketing, task and activity management, and reporting and analytics capabilities. These features help businesses manage their customer accounts effectively.

Top features:

• Contact management: Revamp CRM allows users to store and manage all customer contact information in one place, making it easy to access and update customer details.
• Sales pipeline management: The software provides a visual representation of the sales pipeline, allowing users to track and manage leads, deals, and opportunities at different stages of the sales process.
• Email marketing: Revamp CRM offers email marketing features, including email templates, campaign management, and tracking, to help businesses engage with their customers effectively.
• Task and activity management: Users can create and assign tasks, set reminders, and track activities related to customer accounts, ensuring that nothing falls through the cracks.
• Reporting and analytics: Revamp CRM provides reporting and analytics features that allow users to gain insights into their sales performance, customer interactions, and overall business growth.

Pros:

• Revamp CRM has an intuitive and user-friendly interface, making it easy for users to navigate and utilize its features.
• The software offers customization options, allowing businesses to tailor the CRM to their specific needs and workflows.
• Revamp CRM integrates with popular third-party applications, such as email clients, marketing automation tools, and e-commerce platforms, enabling seamless data synchronization and workflow automation.
• Revamp CRM provides reliable customer support, offering assistance and guidance to users whenever needed.

Cons:

• Some users may find that Revamp CRM lacks certain advanced features compared to other CRM software options.
• The pricing of Revamp CRM may be a consideration for some businesses, as it may not be as cost-effective for smaller organizations with limited budgets.

Scoro 

Scoro is an end-to-end work management software that aims to streamline and integrate various business functions such as sales, delivery, finance, project management, and accountability. It offers a range of features and benefits that can be valuable for businesses in managing their accounts and improving overall efficiency.

Top features:

• Integration of sales, delivery, and finance: Scoro allows sales, delivery, and finance teams to work in the same system, breaking down silos and improving alignment.
• Automated data feeds: The software automatically feeds data into work and finance reports, eliminating the need for manual updates and reducing the chance of errors.
• Seamless integration: Scoro offers a seamlessly integrated platform for managing consultancy, agency, or professional services businesses.
• Project management: Scoro provides project planning, scheduling, and tracking features, allowing businesses to manage their projects effectively.
• Task management: The software offers task management capabilities, enabling users to assign tasks, track progress, and ensure accountability.
• Invoicing and billing: Scoro includes invoicing and billing features, allowing businesses to manage their financial transactions and streamline the billing process.
• Collaboration tools: Scoro enables team collaboration by providing features such as file sharing, communication tools, and centralized project discussions.
• Customizable fields and workflows: The software allows users to customize fields and workflows according to their specific requirements.
• Integration with third-party tools: Scoro integrates with popular third-party tools such as Slack, Asana, Jira Software, Evernote, Trello, and more, providing users with flexibility and convenience.

Pros:

• Scoro provides a comprehensive solution that integrates various business functions, eliminating the need for multiple tools that don’t communicate with each other.
• By automating data feeds and providing a centralized platform, Scoro saves time, reduces manual work, and improves overall efficiency.
• The software enables seamless collaboration among team members, allowing for better communication, coordination, and accountability.
• Scoro integrates with popular third-party tools, providing users with flexibility and the ability to work with their preferred tools.
• Scoro offers customizable fields and workflows, allowing businesses to tailor the software to their specific needs.

Cons:

• While Scoro offers customization options, it may not be as highly customizable as some other software solutions that cater specifically to account management.

Hubspot

HubSpot is a popular customer relationship management (CRM) software that offers a range of features to help businesses manage their accounts effectively. It provides tools for sales, marketing, customer service, and content management, allowing businesses to streamline their operations and improve customer relationships. 

Top features:

• CRM platform: HubSpot provides a comprehensive CRM platform that includes features for managing contacts, deals, tasks, and communication with customers.
• Sales tools: HubSpot offers a suite of sales tools, including email tracking, meeting scheduling, document tracking, and pipeline management, to help sales teams streamline their processes and close deals more efficiently.
• Marketing automation: The software includes marketing automation capabilities, allowing businesses to automate repetitive marketing tasks, nurture leads, and track campaign performance.
• Customer service tools: HubSpot provides customer service tools, such as ticketing, live chat, and knowledge base management, to help businesses provide excellent customer support and resolve issues effectively.
• Content Management System (CMS): HubSpot’s CMS allows businesses to create and manage their websites, landing pages, and blog content, providing a seamless experience for both marketers and developers.
• Integration with third-party tools: HubSpot integrates with a wide range of third-party tools, such as email marketing platforms, social media management tools, and analytics platforms, allowing businesses to connect their existing tools and streamline their workflows.

Pros:

• HubSpot provides a comprehensive suite of tools for sales, marketing, customer service, and content management, eliminating the need for multiple software solutions.
• The software has a user-friendly interface that is easy to navigate, making it accessible to users with varying levels of technical expertise.
• HubSpot integrates with a wide range of third-party tools, allowing businesses to connect their existing systems and create a unified workflow.
• HubSpot offers a free CRM plan that provides essential features for managing customer relationships, making it an attractive option for small businesses or those on a tight budget.
• HubSpot provides a wealth of resources, including documentation, training courses, and a vibrant community, to help users get the most out of the software.

Cons:

• While HubSpot offers a free CRM plan, its more advanced features and additional tools come at a cost. The pricing can be a bit high for small businesses or those with limited budgets.
• While HubSpot’s interface is user-friendly, mastering all the features and capabilities of the software may require some time and effort.
• Some users may find that HubSpot’s customization options are not as extensive as they would like, particularly in terms of design and layout.

Zoho

Zoho provides several software applications that can be used for account management, such as Zoho CRM, Zoho Books, and Zoho Inventory. These applications offer various features to help businesses track prospects, manage customer details, monitor sales pipelines, create and send invoices, and manage inventory.

Top features:

• Zoho CRM: Zoho CRM is a customer relationship management tool suitable for small to medium-sized businesses. It allows businesses to track prospects, manage customer details, monitor sales pipelines, and automate sales processes.
• Zoho Books: Zoho Books is an accounting software that helps businesses manage their finances. It allows users to create and send invoices, track expenses, reconcile bank transactions, and generate financial reports.
• Zoho Inventory: Zoho Inventory is an online inventory management software that helps businesses manage their inventory, orders, and warehouses. It offers features such as end-to-end tracking, multiple shipping integrations, and accounting and CRM integrations.

Pros:

• Zoho’s account management software applications integrate well with each other, allowing businesses to streamline their processes and have a unified view of their customer and financial data.
• Zoho offers a high level of customization, allowing businesses to tailor the software to their specific needs and workflows.
• Zoho offers a range of pricing plans, including a free edition for some of its software applications, making it accessible to businesses of all sizes.
• Zoho provides various customer support options, including a knowledge base, user guides, webinars, help videos, and a customer support phone number.

Cons 

• While Zoho offers free editions for some of its software applications, the free versions may have limited features compared to the paid plans 4.
• Zoho’s software applications can be feature-rich, which may require some time and effort to learn and fully utilize all the functionalities.
• Some of the advanced features and add-ons may only be available in the higher-priced plans, which may not be suitable for businesses with limited budgets.

Apptivo

Apptivo provides cloud-based CRM software that enables companies to attract, engage, and retain customers. It offers a range of features to help businesses manage their accounts, track leads, and automate sales processes.

Top features:

• Lead management: Apptivo’s CRM software includes lead management features that allow businesses to track and manage leads effectively.
• Opportunity pipeline: The software provides an opportunity pipeline with intuitive dashboards, enabling businesses to visualize and manage their sales opportunities.
• Flexible workflow tools: Apptivo offers flexible workflow tools, including marketing automation, to streamline and automate various account management processes.
• Customer support: Apptivo provides customer support to assist users with any questions or issues they may encounter.

Pros:

• Apptivo offers a comprehensive suite of software applications for enterprise management, providing businesses with a range of tools to manage their accounts effectively.
• Apptivo has received positive reviews from users, with high ratings for value for money, ease of use, features, and customer support.
• Being a cloud-based solution, Apptivo allows businesses to access their account management software from anywhere, anytime, and on any device with an internet connection.
• Apptivo’s CRM software integrates with other applications, allowing businesses to streamline their processes and have a unified view of their customer data.

Cons:

• Like any software, Apptivo may have a learning curve, especially for users who are new to CRM or account management software.
• Depending on the specific pricing plan, some advanced features may be limited or require additional costs.

Bitrix24

Bitrix24 is a cloud-based project management software that provides features for account management. Users have praised its features, such as lead management, task and project management, and user collaboration for effective account management. 

Top features:

• Lead management: Bitrix24 offers lead management features that allow businesses to track and manage leads effectively.
• Task and project management: The software provides tools for task and project management, enabling businesses to organize and track their account-related activities.
• User collaboration: Bitrix24 facilitates collaboration among team members, allowing them to work together on account-related tasks and projects.
• CRM add-ons: Bitrix24 offers CRM add-ons for sales and customer relationship management, providing additional functionality for managing accounts and customer interactions.

Pros:

• Bitrix24 offers a comprehensive suite of software applications, including project management and CRM, providing businesses with a range of tools to manage their accounts effectively.
• Bitrix24 has received positive reviews from users, with high ratings for features, user collaboration, and task management 2.
• Being a cloud-based solution, Bitrix24 allows businesses to access their account management software from anywhere, anytime, and on any device with an internet connection.
• Bitrix24 integrates with other applications, allowing businesses to streamline their processes and have a unified view of their account data.

Cons:

• Some users have reported that the setup process of Bitrix24 can be complex and time-consuming.
• Like any software, Bitrix24 may have a learning curve, especially for users who are new to project management or account management software.
• Bitrix24’s user interface can be overwhelming and confusing, particularly for beginners

What is account management software?

Account management software is a valuable tool for companies looking to nurture sales contacts and establish strong client relationships. This software provides a centralized platform for:

• Organizing and automating key account management tasks
• Streamlining workflows
• Improving overall efficiency.

One of the key functions of account management software is its ability to consolidate customer information.

This software allows companies to store and manage contact details, communication history, and important notes in a single location, making it easy to access and update as needed.

By having all the information in one place, account managers can gain a better understanding of their clients and tailor their approach accordingly.

Benefits of account management software

Account management software offers a wide range of benefits for businesses, streamlining sales processes and enhancing overall efficiency.

Automated sales processes

One of the key advantages is its ability to automate sales processes, saving valuable time and effort for sales teams. From email tracking to deal management, this software streamlines repetitive tasks, allowing sales reps to focus on building and nurturing customer relationships.

Effective management of multiple accounts

Another significant benefit of account management software is its ability to manage multiple accounts effectively. With a centralized platform, businesses can easily track and manage all customer information, including contact details, communication history, and important notes. This not only enhances organization but also enables account managers to provide personalized and targeted customer service.

Accurate reports and analytics of key metrics

Account management software also tracks actionable insights and key metrics, providing companies with valuable data to make informed decisions. From customer satisfaction to retention rates, businesses can monitor and address any issues promptly, strengthening customer relationships.

More collaborative workspace

An effective account management tool streamlines activities by providing collaborative workspaces and integrations with other management tools, such as project management platforms and email marketing automation tools. It allows for real-time updates and smooth communication, promoting a seamless and efficient workflow.

Easy new hire identification 

Account management software also helps businesses identify new customers by analyzing customer behaviors, preferences, and engagement. By understanding customer needs, companies can tailor their sales approach, making it more effective and targeted.

Key features of account management software

Account management software is designed to streamline and automate various aspects of managing customer accounts, transactions, and related activities. The features of account management software can vary depending on the specific needs of the business or organization, but here are some common features:

Customer profiles

Centralized database for customer information, offering individual profiles with contact details and purchase history to streamline customer management.

Contact management

Efficient tools to organize and manage contacts, ensuring easy access and maintenance of critical customer information.

Communication tracking

Log and track customer interactions, providing a comprehensive history of communications, including integrated email tracking.

Task and activity management

Schedule, track, and set reminders for tasks, enabling effective time management and follow-ups in the account management process.

Sales pipeline management

Monitor and manage the entire sales process, from lead generation to conversion, for a comprehensive view of sales opportunities.

Document management

Securely store and organize documents related to customer accounts, ensuring easy access to vital information.

Billing and invoicing

Integrate with billing systems for automated invoicing and streamlined payment tracking, enhancing financial processes.

Analytics and reporting

Generate insightful reports on customer trends, sales performance, and account health for data-driven decision-making.

Security features

Implement role-based access control and data encryption to safeguard sensitive customer information.

Integration capabilities

Ensure compatibility with various business systems and provide API support for seamless integration with custom applications.

Workflow automation

Automate routine tasks and customize workflows to enhance efficiency in account management processes.

Mobile access

Facilitate on-the-go account management with mobile accessibility, catering to the needs of a dynamic business environment.

Collaboration tools

Foster team collaboration through shared calendars, task assignments, and communication tools for enhanced teamwork.

Customer support integration

Integrate with customer support systems to facilitate efficient issue tracking and resolution within the account management framework.

Scalability

Scale alongside business growth, accommodating an increasing number of customer accounts seamlessly.

Compliance management

Provide tools to ensure compliance with industry regulations, contributing to a secure and legally sound account management environment.

User-friendly interface

Feature an intuitive and user-friendly design to encourage easy adoption and use by all team members involved in account management.

Maximizing your account management efforts 

Account management software plays a crucial role in enhancing customer relationships and driving sales. The software centralizes customer information, communication history, and important notes, providing comprehensive control for the management of individual accounts. This makes it easy for account managers to track and monitor account activity, leading to improved customer satisfaction and retention.

Additionally, account management software helps businesses track sales processes and cycles. By offering valuable insights into the progress of deals, bottlenecks can be identified and necessary actions can be taken to move them forward. Integration with other platforms, such as project management and email marketing automation tools, further streamlines workflows and ensures a seamless sales experience.

To meet the specific requirements of users, the right account management software offers native and third-party integrations, custom fields, and customizable features. It also allows unlimited users, provides a user-friendly experience, and offers free trial periods. This ensures that businesses can find a solution that caters to their specific needs and helps them effectively manage their accounts and drive sales.

Frequently asked questions: Account management software

Is CRM account management?

Customer Relationship Management (CRM) and account management are related concepts but not identical. While CRM often includes account management features, the latter specifically focuses on managing individual customer accounts, including interactions, tasks, and documents.

What are the types of account management?

Account management can be categorized into several types:

• Traditional Account Management: One-on-one relationship management.
• Strategic Account Management (SAM): Focus on key, high-value accounts.
• Tactical Account Management: Short-term, specific goals for accounts.
• Global Account Management: Coordinating across international accounts.

What are the 5 key account management processes?

The five key account management processes typically include:

• Account planning: Strategically outlining goals and actions.
• Relationship management: Building and maintaining client relationships.
• Opportunity management: Identifying and capitalizing on sales opportunities.
• Communication management: Managing client interactions and communications.
• Performance management: Evaluating and optimizing account performance.

What are the golden rules of account management?

The golden rules of account management often include:

• Understand the customer: Know their needs, goals, and challenges.
• Build strong relationships: Foster trust and communication.
• Effective communication: Keep clients informed and engaged.
• Be proactive: Anticipate needs and provide solutions.
• Deliver value: Ensure that your product or service adds significant value.
• Continuous improvement: Regularly evaluate and enhance your account management strategies.