With nine years in the aviation industry, Daniel Martin is an experienced team-builder with several high-performance content creation teams under his belt. He is currently the Head of Customer Success at LinkDoctor.

As of October 2019, there were 1.72 billion websites on the Internet. Keeping up with reputation and rank is important for any website owner, but it’d be impossible to manually check every site one-by-one.

Google has developed a ranking algorithm that crawls through billions of websites in a short time. This algorithm determines the site’s relevance and trustworthiness based on several factors, including backlinks from other sites.

A backlink is equivalent to statements such as “I trust this website,” or “This is a valuable website.” This is why link-building has become necessary to get higher ranks on the Internet.

High-ranking sites are more visible on search engines’ results, which leads to higher conversion rates and traffic.

When it comes to organic links, though, you can’t just ask other sites to give them to you; you need to earn them. But how do you get other sites to link to yours?

In this article, I’ll cover everything you need to know about:

• What are organic links and link building?
• Focus on gaining these high-quality links
• Low-quality organic links to avoid
• How to deal with toxic backlinks to your website
• Determining the best strategy to gain organic links
• Understanding user behavior and interests to increase organic traffic
• Identifying your site’s customer personas for more tailored content
• How to create high-quality, linkable assets other sites will want to use
• Optimizing your website for better organic links
• Leveraging social media for more backlinks

Read on for step-by-step instructions on sowing those backlinks to your site!

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We’re a big fan of cloud services on this blog, and Vinay has written on Process Street about Dropbox vs Google Drive in the past as well as a great guide on how to migrate to the cloud.

If you’re wondering how to host a website on Google Drive for free, well, I just did (and it took me 2 minutes!) so I’ll tell you all about it.

Even though the new Google Drive has made it harder to host websites, there’s still a pretty easy workaround I came across. It comes in the form of a Google Script written by an expert in the field, Amit Agarwal. First I’ll show you this way — the easy way — then I’ll explain how you can do it without the script.

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Have you ever been asked for your email address to see extra blog content? It looks something like this:

That’s a content upgrade. I’ve written pretty extensively about them in this blog post on lead generation, so if you need an in-depth look at the topic (plus the psychology of why it works), that’s the place to start.

They’re great tools for blogs connected to businesses because they capture the contact info of people who are likely to want your product or service. They get the valuable content, you get another email on your list of subscribers plus a free pass to market to them. The best part is that it’s not just any old email address, owned by someone who doesn’t care what you’re saying. It’s the email address of someone who is:

1. Interested enough in what you’ve got to say to give away their email address

2. The perfect fit for your product

It’s doubtful you’re the sort of person who turns down leads, so if you aren’t already using a way to capture emails with content upgrades (or you’re doing it in an awkward way), you’ll want to check out these four tools.

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