This is a guest post from Rhiza Oyos, the inbound marketing manager at Spiralytics.

Customers relationships are the lifeblood of every SaaS business. However, regardless of their years of operation, there are moments when these relationships can — for better or worse — dramatically change

A customer’s experience is everything. It helps SaaS companies attract customers, retain them, and generate referrals

So, businesses who understand the importance of customer experience end up winning the race and beating the competition. In particular, winning companies are those that understand the human factors and emotions at play in experience, design, and production.

Harley Manning in a 2012 article for Fast Company writes:

“In other words, if you want that next sale, if you want good word of mouth, and if you want to keep your customers, it’s unlikely that anything else you do matters more than delivering a superior experience”

Experience is all about moments.

In designing an exemplary customer experience, businesses should know about the four moments of truth that can help them get ahead.

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We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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You click the ‘Contact Us’ page. Nothing happens. First, confusion, then familiar frustration. It was a mailto link. Your computer slows to a grinding halt as a huge, archaic desktop mail app rises from the depths of your hard drive. Checking that the date on your computer isn’t 15 years out, you wonder why mail integration isn’t standard… and what year is it exactly?

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In my last post for Process Street (and the first after being hired as a full-time content writer!) I took a look at the Duct Tape Marketing System and published the Duct Tape Marketing System review previously, but today I’m bringing you the top five hacks from this innovative course by small business expert John Jantsch. These are points John made that resonated with me as a unique take on something that seems obsolete or a new angle on something too well-established to be changed.

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The Currency of the Internet

Pretty much everything is free on the internet.

One of the reasons you like it so much is because you can get a ton of value for just the price of your monthly contract. With millions of books, videos, podcasts, services and apps around for free, it’s no wonder people are hesitant to part with their money without trust and priming first.

So how can people built sustainable businesses by giving away so much good stuff for free?

Well, there are generally two ways.

1. They sell ads, you probably know this model well if you have ever used Google or Facebook.
2. They capture leads with the hope to sell you something in the future.

In this post, we will be focusing on the latter: Lead generation.

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Note: This is a review of the Duct Tape Marketing System course and coaching program. If you are interested in a review of the book, check out the Amazon reviews here.

💡 BONUS FREE STUFF – If you’re considering buying the Duct Tape Marketing System make sure to check out our exclusive bonus valued at $1,500 just for using this link. You can find all the details at the bottom of this post.

Why I’m writing this review

Recently I was hired by Vinay as the new content creator for Process Street. With a history of ghost-writing product descriptions and other mundane copy I was excited to get underway with something more personal and varied. Unlike in the past, this job needs me to research topics I don’t know much about. I hadn’t heard of more than two big marketing blogs and was lost for words when asked my opinions about them.

It’s scary having to talk about business and marketing when you’re a music technology graduate, but my first checklist was, coincidentally, relevant to my skills! Intentionally or not, my next project involved writing about a marketing course that is applicable to plenty of different people, teaching the basic theory of what seems to be a science of holding attention spans that have shrunk down massively since the introduction of all this easy-to-read content on the internet. Writing this review (and another upcoming post) gave me my first freedom to write as myself and expanded my marketing knowledge hugely.

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The following post is a guest contribution from Cristopher Burge. He is a full-time writer, passionate about technology and business-related articles. He focuses on everything that involves cloud computing, in one way or another. Follow him on Twitter.

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fear of the unknown and the urge to protect their investments, they are at risk of missing out on the innovations the cloud brings to tphe HR department.

Cloud computing is the simplest way a company can take the advantage of technologies without having to spend money on buying expensive computer parts, an IT specialist, and on-site software.

The problem most firms often run into is the integration of cloud computing into their already existing structure, but this process shouldn’t be a daunting one because it is a change in the way IT services are utilized, requiring a new but better way of doing things and just a little cultural change towards a better result.

This article points out how cloud services provide high value with low risk, as a solution for the HR department of an organization, enabling departments to transform the way things are done — from screening to recruitment and termination. It highlights the importance of moving the HR system to the cloud and the method through which any HR challenges can be overcome via cloud computing.

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When you think of team building, it probably summons up one of two images:

It’s something managers and employees shy away from because no one wants to be part of meaningless icebreakers, inane retreats, and mildly offensive balloon games.

Good news: it doesn’t have to be that way.

While you’ve come to expect team building to be an afternoon of time-wasting that just reaffirms everyone’s discomfort, if it’s done properly that isn’t the case.

Skip ahead to the activities using the links below!

• Team building activities to break the ice
• Creative team building activities
• Problem solving team building activities
• Ongoing team building activities
• Competitive team building activities
• Longer, more involved team building activities

Or read on to find out more about the concept of team building…
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The following is a guest post from Henry Howlett, Junior SEO Executive at Absolute Digital Media.

Who wants to receive a parcel three days after it was due to arrive?

Definitely not your customers.

They pay for the type of parcel delivery they require, whether it is Standard Delivery, the best cheap Next Day Delivery or even Same Day Delivery — they expect it to arrive on time, safe and sound.

In fact, more people than ever shop online, and prefer to receive their goods through the post than walking into a store and paying for it at a till. The need for reputable parcel delivery is only growing, and is unlikely to settle any time soon.

So, to ensure your customers remain satisfied with the delivery service your business provides, as well as save money and invaluable time, take into consideration these tips for enhancing your shipping processes:

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Client Onboarding for Professional Services

When a new client signs up, it’s not enough to leave them alone to jump into your service by themselves –  you’ve got to have a clearly written process to make sure they know they’ve made the right choice.

Settling a new client into your business and establishing a good relationship is one of the best ways to reduce churn.

 ‘If you hold a customer’s hand for 90 days, they’ll be loyal for life’. – John Jantsch

The process of perfect onboarding differs depending on your business, but the essence is the same. Of course, you’re updating your CRM and complying with legal regulation, but that’s not going to make the customer think you’re the best choice and quell the buyer’s remorse. You’ve also got to build a relationship, get to know the customer’s individual needs (once they’ve signed up, they’re not just a vague profile or target audience) then integrate them into your existing business process.

Bonus: Looking for a real example use case from the super-successful DoubleDutch team? Click HERE to unlock it.

At Process Street, we’ve put together 14 templates you can use to get new clients settled in with minimal hassle. The templates include sample documents, ready-to-send emails and industry-specific advice for criminal lawyers, marketing agencies, and financial planners.

Want to get straight to the checklists? No problem! Here they are:

• Client Onboarding Checklist for Financial Planners
• Client Onboarding Checklist for Marketing Agencies
• Client Onboarding Checklist for Criminal Law Firms
• High Touch Client Onboarding for SaaS Companies
• Website Design Client Onboarding Template
• Landlord Onboarding Checklist
• Client Onboarding Checklist for an Accounting Firm
• Patient Intake Checklist for a Dental Clinic
• Patient Intake Checklist for a Medical Clinic
• Client Onboarding Checklist for Real Estate Sales
• Client Onboarding Checklist for a Managed Service Provider
• Client Onboarding Checklist for a Software Development Company
• Client Onboarding Checklist for Management Consulting
• Client Onboarding Checklist for an Insurance Broker

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