All posts in Software


CRM vs Marketing Automation: Which is Best for Your Business?

CRM VS Marketing Automation

This is a guest post by Azat Eloyan. Azat is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key.

He’s currently working as a marketing specialist at SendSMS, which is providing SMS marketing service globally.

We live in a digital-centric world.

There’s no doubt about it.

What’s also true is that the digital space is full of enormous data and content on scales never quite seen before.

According to a report from IBM Marketing Cloud, 90% of the total digital data worldwide was created within just two years, with an upward future trend being almost inevitable.

All this data and content provides a whole host of benefits to businesses, their salespeople, and their marketers. However, before businesses, salespeople, and marketers can truly take advantage of this vast swathe of data and content, they need to manage it correctly.

Which is where CRMs and marketing automation software come in.

But what are the differences between the two? And what will your business benefit from most?

Our digital-centric world doesn’t have to be a confusing digital-centric world.

That’s why, in this CRM vs marketing automation post, I’ll be discussing both CRMs and marketing automation software, how they differ, how they overlap, the benefits that they bring, and what the signs are when your business needs to start using either piece of software.

Navigate through the sections below to get the gist on CRMs and marketing automation software:

Let’s get learning!

Continue Reading

Process Street Alternative: When the Best Is Too Much

Process Street Alternative

Sometimes the full range of process management features can be overwhelming.

We here at Process Street know that we can’t please everyone. However, if you’re going to use a Process Street alternative, we’d rather tell you about them from our own accounts than throw a bunch of marketing at you.

That’s why we’re covering some common Process Street alternatives in today’s post.

To skip to a particular section, use the links below:

Continue Reading

What is Fake Agile? Understanding the Dark Side of Agile and How to Avoid It

fake agile

Agile is a buzzword. These days, everyone is “doing agile”. Or so they say.

Despite over 90% of senior executives stating agile adoption as a top priority, less than 10% actually consider their firm to be performing with a high level of agility.

As much as people love to wear the badge of agile on their sleeve, there is a great deal of confusion swelling in the dark chasm between the aspiration of agile implementation and reality.

So what is agile?

It’s basically a philosophy of software development that prioritizes iterative development of working software and solutions through cross-collaboration and self-organizing teams.

It’s also an umbrella term for a bunch of development frameworks, but agile doesn’t simply mean kanban or scrum.

Some of the confusion arises when teams equate the agile approach to using an “Agile framework” (usually capitalized).

Frameworks like these are attractive because they’re sold as simplified solutions to difficult project and process management problems.

Sure, these frameworks can be an important part of an agile implementation, but they need more. They need a firm foundation to stand upon.

It’s not enough to simply go through the motions and expect an agile approach to “just work”, especially when transitioning from a more rigid and traditional framework like waterfall.

In order to drive agile success, teams need to adopt agile philosophy. They need to change the way they think about work ownership, management, and their relationship and duty to customers.

Without this vital force, frameworks like scrum and kanban fall flat.

In this article I’ll investigate what it is that separates true agile from the “fake” agile that is often the differentiator between success and failure of a development team. Here’s a quick overview:

Continue Reading

Should You Move from Email Support to Help Desk Software?

Email to Helpdesk

You know the importance of having great customer support. As a young company, you take pride in this—it’s what separates you from industry giants. You’re able to give your customers the individualized attention in a fast turnaround time. You’re even able to have relationships with your customers, learning from them and customizing your product to meet their needs.

But at a certain point, your team has done too good a job. Customer satisfaction grows sky-high, your customer base begins to grow, as well as your product itself, offering more features and applications. This means tickets become innumerable and much more complicated. And that’s when plain email support just doesn’t cut it anymore.

Here’s everything you need to know to help you decide whether a switch is in order.

Continue Reading

13 Top B2B Review Sites to Uncover What Customers Really Think

review sitesOne of the most important things when running your business is understanding how your customers feel about your service.

We all know that it’s tough to gather all the feedback you would like. You’re more likely to talk to customers in your support channels when they experience an issue, but that doesn’t always give you a holistic understanding of their experience with your product.

Equally, social proof is a very important area to leverage when trying to bring new customers on board. This means that public praise of your product can increase your acquisition rates and lower acquisition costs.

Positive or negative, reviews – particularly public ones – provide huge value to businesses in how we shape immediate and long term decisions.

This is why we at Process Street are writing up a list of the top places you should make sure you have listings for, should make sure you monitor for feedback, and make sure you engage on to improve your customer’s experiences.

Continue Reading

How to Set your Favorite Webmail as a Default Mail Client

Set Default Mail Client

You click the ‘Contact Us’ page. Nothing happens. First, confusion, then familiar frustration. It was a mailto link. Your computer slows to a grinding halt as a huge, archaic desktop mail app rises from the depths of your hard drive. Checking that the date on your computer isn’t 15 years out, you wonder why mail integration isn’t standard… and what year is it exactly?

Continue Reading

How to Manage your Podcast with Process Street

Podcast with Process Street

There are many things that Process Street, our process management platform, can be used for including onboarding new clients or launching a website. But an interesting use case that has cropped up recently is using Process Street for managing podcast releases.

Many podcast publishers run a checklist to help them manage the recording, publishing and promoting of each podcast episode. Checklists are a great tool to make sure things get done right, and since Process Street is the ultimate recurring checklist software, it only makes sense that podcasters would gravitate towards our platform.

Continue Reading

A Beginner’s Guide to Setting up HR Software in the Cloud

The following post is a guest contribution from Cristopher Burge. He is a full-time writer, passionate about technology and business-related articles. He focuses on everything that involves cloud computing, in one way or another. Follow him on Twitter.

HR Software

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fear of the unknown and the urge to protect their investments, they are at risk of missing out on the innovations the cloud brings to tphe HR department.

Cloud computing is the simplest way a company can take the advantage of technologies without having to spend money on buying expensive computer parts, an IT specialist, and on-site software.

The problem most firms often run into is the integration of cloud computing into their already existing structure, but this process shouldn’t be a daunting one because it is a change in the way IT services are utilized, requiring a new but better way of doing things and just a little cultural change towards a better result.

This article points out how cloud services provide high value with low risk, as a solution for the HR department of an organization, enabling departments to transform the way things are done — from screening to recruitment and termination. It highlights the importance of moving the HR system to the cloud and the method through which any HR challenges can be overcome via cloud computing.

Continue Reading

Why HRMS is Becoming a Must-Have & How to Get Started

hrms

Humans are unrivaled as the most complex and important component of any business.

We are the creators of ideas and are able to make them a reality in the world of commerce through a collaborative effort. Yes, of course, we can get things done on our own, but scaling a business requires a joint effort between many stakeholders.

This necessity for effective teamwork means that companies need to find, train, and retain employees that fit the workplace environment, gel with other team members, and feel motivated to consistently produce their best work.

While this is the responsibility of managers in all departments, the human resources department is on the front line, and need to have effective systems in place to execute core HR functions, in particular hiring and onboarding processes that set a solid foundation for happy and productive employees.

In this post, we’re going to take a close look at the giant of HR management when it comes to software: Human Resource Management Systems (HRMS).

As company culture, employee satisfaction and productivity have become increasingly important due to the proliferation of job opportunities and demand from younger generations to engage in meaningful work, HRMS has become widely considered as a necessity for HR departments, for SMBs as well as enterprises.

Continue Reading

A Simple Guide to Process Modeling & Optimization with UML Diagrams

uml-diagram

Unified Modeling Language (UML) is a way of visualizing a software program using a collection of diagrams. That is one of the simplest ways to define it.

In equally simple terms, it is a modeling language used to analyze, design and implement software-based systems.

However, UML diagrams can be applied to more than just software engineering and development.

There are over a dozen types of UML diagrams that are used for a range of different purposes and have significant variances in complexity.

One of the simplest types, which also happens to be the most suitable diagram for modeling business processes, is called the activity diagram.

This is the diagram we will be focusing most of our attention on in this post, though we will take a quick look at some of the other common types for the sake of context and because you may also find them useful beyond the purpose of process modeling & optimization.

Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required