All posts in Technology


CRM vs Marketing Automation: Which is Best for Your Business?

CRM VS Marketing Automation

This is a guest post by Azat Eloyan. Azat is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key.

He’s currently working as a marketing specialist at SendSMS, which is providing SMS marketing service globally.

We live in a digital-centric world.

There’s no doubt about it.

What’s also true is that the digital space is full of enormous data and content on scales never quite seen before.

According to a report from IBM Marketing Cloud, 90% of the total digital data worldwide was created within just two years, with an upward future trend being almost inevitable.

All this data and content provides a whole host of benefits to businesses, their salespeople, and their marketers. However, before businesses, salespeople, and marketers can truly take advantage of this vast swathe of data and content, they need to manage it correctly.

Which is where CRMs and marketing automation software come in.

But what are the differences between the two? And what will your business benefit from most?

Our digital-centric world doesn’t have to be a confusing digital-centric world.

That’s why, in this CRM vs marketing automation post, I’ll be discussing both CRMs and marketing automation software, how they differ, how they overlap, the benefits that they bring, and what the signs are when your business needs to start using either piece of software.

Navigate through the sections below to get the gist on CRMs and marketing automation software:

Let’s get learning!

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How To Prevent Data Loss and Implement Data Recovery

How To Prevent Data Loss And Implement Data Recovery

Anastasia Stefanuk is a passionate writer and a marketing manager at Mobilunity. The company provides professional staffing services, so she is always aware of technology news and wants to share her experience to help tech startups and companies to be up-to-date. 

As a business person or a person who owns a computer, how prepared are you in protecting yourself against data loss?

If you lost all of your important files and memorable photos, do you think you would be able to run data recovery to reclaim them?

Data recovery is the process of salvaging lost data from either a secondary storage system, removable media or files.

In this digital era, data has been classified as the new “oil”. In the business world, data is the driving force behind innovation, competition, productivity, and improvement of core operations. Likewise, governments all over the world require data to make vital decisions that will affect their populace.

With that in mind, the convergence of data streaming from billions of mobile phones, digital platforms, virtual-reality applications, and wireless sensors, continue to pile up with each passing day. In fact, it is estimated that the amount of electronic data in existence today is 2.7 zettabytes. This number is expected to grow to 175 zettabytes by 2025.

This presents a humongous challenge in managing and ensuring that such a large amount of data is secure. In addition, the looming question in many people’s minds is; what would happen if all this data magically disappeared? Would the world come to a standstill or are there backup mechanisms where it can be retrieved later?

In this article, Process Street will expound on the main causes of data loss, the importance of backing it up, and tips on how you can successfully run data recovery processes.

This article has been broken down into the following sections.

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What Are Webhooks? How We Use Webhooks at Process Street

webhooksAutomation has been one of the key emerging trends of the late 2010s, and will likely be a defining characteristic of the 2020s.

It’s something we’ve covered extensively at Process Street, and something we’ve taken huge advantage of internally as well.

The move from companies only providing enterprise-level API access to their software over to commercially available Internet of Things style mass integration has been a dramatic shift in the marketplace. This has opened up huge potential for individuals and small businesses; you can integrate with thousands of services in just a few clicks.

Now, so many services, SaaS products in particular, provide a means to integrate with other platforms that there are very little restrictions on what you can and cannot automate.

Tools like Zapier, Flow, and IFTTT have made these integrations so easy that anyone can set them up.

But they’re not the only ones – new connectors and middlemen are cropping up all the time, helping people without tech skills connect with APIs or Webhooks of their choosing. The No-Code Movement has gone mainstream and it now has a full suite of tools at its disposal.

Even in 2015, according to Chui, Manyika, and Miremadi writing in the Harvard Business Review, not only could a marketing executive be automating activities which account for between 10-15% of their current time using existing technology, but for 60% of existing US jobs, 30% of their time could be reduced by automation.

For those interested in that kind of thing, you should check out Four Fundamentals of Workplace Automation by McKinsey. An illuminating text which is already somewhat out of date!

Here at Process Street, we integrate with thousands of other apps and platforms via Zapier, we have large customers making use of our API, and we’ve now added webhooks to our array of automation options to try to cover the rest of the use cases our customers tell us about.

In this article, we’ll look at:

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The 21 Best Free Project Management Software (And Why They’re Great)

project management software

Ah, the days before I started using project management software.

I don’t miss them.

70+ hour weeks of pure stress and disorganized skitting from task to task, unable to focus on the things that mattered when they needed to get done. It was a lesson hard-learned but one of the most valuable I’ve ever had the misfortune of going through.

So I’ll save you the trouble and show you the best free options on offer.

You don’t need a massive budget or a lot of experience to get the most out of these apps – hence why they’re the best free project management software. Most have paid plans but all are functional with the free version and all will help you and your team organize your projects and get things done on time and to a high standard.

I’ll be covering:

  1. Process Street
  2. Agantty
  3. Airtable
  4. Asana
  5. Avaza
  6. Backlog
  7. Bitrix24
  8. FreedCamp
  9. HiTask
  10. KanbanFlow
  11. MeisterTask
  12. Paymo
  13. Pivotal Tracker
  14. Podio
  15. TeamGantt
  16. TeamWeek
  17. Teamwork Projects
  18. Todoist
  19. Trello
  20. Wrike
  21. Zenkit

Enough talk – let’s get stuck in.
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How to Set your Favorite Webmail as a Default Mail Client

Set Default Mail Client

You click the ‘Contact Us’ page. Nothing happens. First, confusion, then familiar frustration. It was a mailto link. Your computer slows to a grinding halt as a huge, archaic desktop mail app rises from the depths of your hard drive. Checking that the date on your computer isn’t 15 years out, you wonder why mail integration isn’t standard… and what year is it exactly?

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How to Manage your Podcast with Process Street

Podcast with Process Street

There are many things that Process Street, our process management platform, can be used for including onboarding new clients or launching a website. But an interesting use case that has cropped up recently is using Process Street for managing podcast releases.

Many podcast publishers run a checklist to help them manage the recording, publishing and promoting of each podcast episode. Checklists are a great tool to make sure things get done right, and since Process Street is the ultimate recurring checklist software, it only makes sense that podcasters would gravitate towards our platform.

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The Ultimate Guide to Instagram Marketing

How to Market on Instagram

The Rise of Instagram

Instagram is the fastest growing social network. It has more users than Twitter and is an amazing tool for driving traffic and sales. Take a look at this guy who sold $4,000 worth of neckties in one day on Instagram.

Instagram Growth 2015

Photo and Image Credit

Here are some more stats on the rise of Instagram from Search Engine Journal.

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

If you’re hungry for more data, you can view the comprehensive 4-page report right here.

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How to Assign Tasks Dynamically: Role Assignments in Process Street

Role Assignments

Assigning team members to their tasks is a duty which is as vital as it is tedious.

Everyone pretty much knows what they should be doing, so there’s no need to directly assign them to everything when you could be spending time on more important tasks, right?

Wrong.

Human error (of which memory plays a huge part) affects 1/100 routine tasks where care is needed. This means that the people responsible either makes a mistake or forgets what they need to do (hence why documented processes are so important).

That’s why we here at Process Street have a role assignment feature in our checklists.

Role assignments let you dictate who each task in your process checklists needs to be assigned to without fail every time. All you need to do is set up the role which will have the task assigned, then Process Street does the rest.

Ready to assign your tasks without fail, fuss or tedious fiddling? Then let’s dive right in.

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A Beginner’s Guide to Setting up HR Software in the Cloud

The following post is a guest contribution from Cristopher Burge. He is a full-time writer, passionate about technology and business-related articles. He focuses on everything that involves cloud computing, in one way or another. Follow him on Twitter.

HR Software

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fear of the unknown and the urge to protect their investments, they are at risk of missing out on the innovations the cloud brings to tphe HR department.

Cloud computing is the simplest way a company can take the advantage of technologies without having to spend money on buying expensive computer parts, an IT specialist, and on-site software.

The problem most firms often run into is the integration of cloud computing into their already existing structure, but this process shouldn’t be a daunting one because it is a change in the way IT services are utilized, requiring a new but better way of doing things and just a little cultural change towards a better result.

This article points out how cloud services provide high value with low risk, as a solution for the HR department of an organization, enabling departments to transform the way things are done — from screening to recruitment and termination. It highlights the importance of moving the HR system to the cloud and the method through which any HR challenges can be overcome via cloud computing.

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The 11 Best Screen Sharing Apps (And How to Use Them)

screen sharing
Whether you’re in a meeting or doing customer support, screen sharing is one of the best ways to illustrate your point without frustrating anyone in the call.

That is if you can get an app which lets you share your screen without an issue.

We’ve all been there before – you’ve shown up early to a meeting only to have your technology die on you. Maybe the call quality was so bad you couldn’t hear each other speak or perhaps the other person was forced to download a new app before being able to see your screen.

No matter your troubles, this list will clear up which screen sharing apps are the best for you to use, why, and why other options aren’t up-to-scratch.

I’ll be covering:

  • Zoom
  • Join.me
  • Skype
  • GoToMeeting
  • Slack
  • Appear.in
  • Screenleap
  • Google Hangouts
  • Mikogo
  • Chrome Remote Desktop
  • USE Together

Ready? Let’s go.
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