It’s thought that a high-touch approach to customer success does not scale.
Here are the common objections:
- There aren’t enough hours in the day to personally oversee 10,000 users.
- Even if there were enough hours in the day, there aren’t enough of us to do it and still be profitable.
- Even if there were enough of us, there’d be no way to keep track of it all effectively.
Zapier, a SaaS middleman for app integration, thinks differently.
The idea is simple: connect your SaaS app to Zapier, and Zapier will connect it to over 1,000 apps. The formula is one programmers will be intimately familiar with since it’s basically an if/then statement. For example: if a user submits a Zendesk ticket, then post the ticket to a Slack channel.
Apps can create actions and triggers, controlling each other and automating frustrating admin work behind the scenes so you don’t have to bother with it.