All posts in SEO


All The Tools You Need To Set Up An Effective Link Building Campaign

link building campaign toolsThis is a guest post from Nikola Banicek, an internet marketing specialist at Point Visible, a marketing agency providing custom outreach and link building services. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming, watching football or anime.

Link building is essential if you want to rank higher and position yourself as an authority in your niche.

The problem is, of course, that link building isn’t easy. It takes time, effort, patience, and skill. The rewards are big – but only if you get the process right.

This is where tools come in.

Tools are designed to solve problems and make your life more efficient. And in the link-building game, there are lots of problems to solve! From finding better link building opportunities to managing your whole projects, tools have got you covered.

But which ones should you be using and for what purpose?

In this Process Street article, we take a look at all the tools you need to set-up an effective link building campaign.

Link building campaign tools: The quicklinks!

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What is ASO? The App Optimization Strategy to Boost Your Downloads

what is aso app optimization new headerThe app market is booming and revenue is soaring.

According to TechCrunch, citing a report from AppAnnie:

Global app downloads topped 175 billion and consumer spending exceeded $86 billion in 2017, thanks to growth in emerging markets including China, India, Brazil and Russia…

One of the benefits of targeting this huge and growing market is that the Appstore and PlayStore are largely closed ecosystems. You can promote your apps directly to potential users in the one marketplace they are using to access apps.

The AppAnnie report also notes that app usage is up, with the average user spending 3 hours a day within apps on their phone. This means your app, once downloaded, is competing with the other apps on a user’s phone rather than countless other websites across the web.

So how do we get these downloads?

According to another report co-authored by AppAnnie and Adjust, titled The Complete Guide to Mobile App Marketing: App Store Optimisation, two thirds of all app downloads are organic. This means the app has been found in the store as a result of a user’s search, rather than being directed there by adverts on Facebook, Google, or elsewhere.

To harness these downloads and drive consistent traffic to your app, you need to have a strategy for app store optimization: ASO.

In this Process Street article, we’ll look at:

  • What is ASO?
  • How to build a process for keyword optimization
  • What are the best platforms to help you drive downloads?

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Content Creation: What I’ve Learned From Writing 157 Articles This Year

Content Creation

We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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6 Ways to Combine Social Media and SEO to Boost Authority

The following is a guest post from Martin Harrison, the co-founder of Copify.

SEO and Social

There has long been the misconception within marketing circles that SEO and social media are two different, separate areas. However, in recent years, many have realised that they can be used in conjunction with one another to increase a company’s social media presence and followers, boost their authority within their field and gain a higher search engine ranking on Google. Savvy social media and SEO awareness can facilitate a company’s organic growth.

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