Once upon a time, the word “canceled” was only applicable to objects and things. Like the meeting you didn’t want to attend. The subscription to Netflix or any other subscription-based product. Your favorite TV series (Firefly, anyone?).

But since the mid-2010s, the word has evolved. It’s no longer objects and things that get canceled, but people and companies too.

Kanye? Canceled.

Scarlett Johansson? She’s canceled.

Bon Apetit? Canceled.

Pepsi? Completely, utterly canceled.

The specific reasons why these people and companies were canceled in the first place vary. But it’s ultimately their actions, statements, or sentiments that led them to be canceled by the internet-at-large.

To learn about their missteps — and ensure you don’t go down the same route — here’s this informative, insightful Process Street post where I’ll be covering:

• The definition of canceled and what it means to be canceled
• Cancel culture examples: Ellen, Kanye, and Pepsi
• How to stop cancelation from happening in the first place

Let’s get right into what is cancel culture and canceling.

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Inhale… Exhale… Inhale… Exhale… ‍♂️

Why the deep breaths?

Perhaps because of the pandemic, its subsequent lockdown measures, and the impending breakdown of life as we know it?

In the midst of the global crisis, people are increasingly turning to mindfulness and meditation to regain a sense of calm in their lives.

This means that while the world goes bust, it’s boom time for the mindfulness app industry.

Downloads of mindfulness apps have doubled since mid-March and the digital mental health market is projected to reach $4.6bn in 2026; a massive jump from its value of $1.4bn in 2017.

Continue reading to take a look at the two key rivals in the mindfulness app game: Calm vs Headspace. We’ll also examine why people are turning to mindfulness as a means to cope with the pandemic, and check out two other alternatives beyond the Calm vs Headspace feud: Waking Up and Reflectly.

To skip to a specific section of this Process Street blog post click the appropriate link below:

• Why mindfulness and why now
• How to be more mindful?
• Mindfulness Apps: Calm vs Headspace (the top dogs)
• Beyond Calm vs Headspace: Waking Up and Reflectly
• It’s not a question of Calm vs Headspace, the question is: Are mindfulness apps for you?

Take a breath… Now let’s get started! ✨

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