Inhale… Exhale… Inhale… Exhale… 🧘🏻♂️
Why the deep breaths?
Perhaps because of the pandemic, its subsequent lockdown measures, and the impending breakdown of life as we know it?
In the midst of the global crisis, people are increasingly turning to mindfulness and meditation to regain a sense of calm in their lives.
This means that while the world goes bust, it’s boom time for the mindfulness app industry.
Downloads of mindfulness apps have doubled since mid-March and the digital mental health market is projected to reach $4.6bn in 2026; a massive jump from its value of $1.4bn in 2017.
Continue reading to take a look at the two key rivals in the mindfulness app game: Calm vs Headspace. We’ll also examine why people are turning to mindfulness as a means to cope with the pandemic, and check out two other alternatives beyond the Calm vs Headspace feud: Waking Up and Reflectly.
To skip to a specific section of this Process Street blog post click the appropriate link below:
- Why mindfulness and why now
- How to be more mindful?
- Mindfulness Apps: Calm vs Headspace (the top dogs)
- Beyond Calm vs Headspace: Waking Up and Reflectly
- It’s not a question of Calm vs Headspace, the question is: Are mindfulness apps for you?
Take a breath… Now let’s get started! ✨