All posts in Startups


Shape Up vs Scrum: 6 Months to 6 Weeks – How We Cut Our Dev Cycle 75%

shape up

From sprints to cycles, and from product backlogs to …well…no backlog at all. These are just a couple of examples of the differences between Shape Up and agile approaches such as Scrum.

But, what exactly is Shape Up? How does it, when put into practice, differ from Scrum?

Our development team here at Process Street recently made the move from Scrum to Shape Up and I asked them how the two compare. This post outlines the key takeaways from the team and takes a closer look at what Shape Up is as a whole.

To jump to a specific section, click the appropriate link below:

Alternatively, to read the whole post – just keep on scrolling. 🚀
Continue Reading

Hyper Growth: The Strategies You Need to Reach Unicorn Status

The 4 Hypergrowth Strategies to Gain Unicorn Status for Your Start Up

Everyone knows that unicorns don’t exist.

Or do they?

The latest findings have reported that there are now over 600 unicorns thriving in the wild. Experts in the field often cite unicorns’ unique capacity for managing hyper growth that’s allowed them to experience such a surge of success.

However, unicorns still face a perilous existence: two-thirds of unicorns never reach full maturity. This is partly due to a lack of sustainable resources in their environment, but with valuations of $1 billion or more, they are also highly coveted by collectors.

Say you want to raise a gangly young foal into a noble specimen of unicorn-ness. Where do you start? How do you make sure your prospective unicorn makes it into that elite one-third of successful hopefuls?

Fortunately for you, Process Street knows a thing or two about unicorn rearing and maintenance, and this post will cover the basic strategies of managing hyper growth for the best possible outcome: a fully matured unicorn.

Peruse the following chapters for the best advice we have to give:

Giddy-up! (Last horse reference, I promise.)
Continue Reading

Referral Marketing: Learn From the Best to Be the Best, Top 8 Techniques for Rapid Growth

referral marketing

This is a guest post by Jack Paxton, the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

Famous SaaS brands like Dropbox and PayPal witnessed explosive growth in their platforms. Since 2007, Dropbox has grown into a $4 billion-dollar company, and PayPal went from 1 million users to 5 million in the same year (2000).

Dropbox and PayPal are two entirely different businesses operating in different markets. However, they share a similar viral growth strategy, one that is still used today.

Any ideas on what this strategy might be?

You got it, they both harness the power of referral marketing.

SaaS brands worldwide, including us at Process Street, are realizing the benefits of referral marketing: to constantly acquire new customers, build platforms, and promote customer loyalty and trust.

In this article, we present world-famous referral programs to determine what made them successful and how you can do the same.

Click on the relevant links to jump to your section of choice. Alternatively, scroll down to read all we have to say, to optimize your growth strategy via referral programs.

Let’s jump to it!
Continue Reading

The Best Mindfulness Apps 🧘🏽‍♀️ Calm vs Headspace vs Waking Up vs Reflectly

The Best Mindfulness Apps 🧘🏽♀️ Calm vs Headspace vs Waking Up vs Reflectly_1

Inhale… Exhale… Inhale… Exhale… 🧘🏻‍♂️

Why the deep breaths?

Perhaps because of the pandemic, its subsequent lockdown measures, and the impending breakdown of life as we know it?

In the midst of the global crisis, people are increasingly turning to mindfulness and meditation to regain a sense of calm in their lives.

This means that while the world goes bust, it’s boom time for the mindfulness app industry.

Downloads of mindfulness apps have doubled since mid-March and the digital mental health market is projected to reach $4.6bn in 2026; a massive jump from its value of $1.4bn in 2017.

Continue reading to take a look at the two key rivals in the mindfulness app game: Calm vs Headspace. We’ll also examine why people are turning to mindfulness as a means to cope with the pandemic, and check out two other alternatives beyond the Calm vs Headspace feud: Waking Up and Reflectly.

To skip to a specific section of this Process Street blog post click the appropriate link below:

Take a breath… Now let’s get started! ✨

Continue Reading

How to Build a SaaS Product 2x Faster Without Hiring a Tech Team

How to Build a SaaS Product 2x Faster Without Hiring a Tech TeamThis is a guest post from Margo Ovsiienko, you can find her website at margoleads.com. Margo is a tech enthusiast and a growth marketing strategist. She is passionate about topics related to SaaS growth, startup strategy, and IT development.

To outsource or not to outsource? The eternal tech question, and a persistent hot topic in tech communities. How do you manage your expectations against your budget and be sure you’re finding the right team for the job? This can be especially challenging for anyone lacking experience with hiring (which is not a task to take lightly).

Building an in-house team vs outsourcing those efforts can depend heavily on the kind of product you’re trying to build; how complex is the feature set? What does your roadmap look like for the next 12 months? These kinds of questions will help you to figure out whether or not your best bet would be in-house or outsourced.

For long-term, committed projects, building a trusty in-house team is almost certainly your best bet. But working with an outsourced, remote team has its place and also comes with many advantages, such as reduced set-up or training time (in the case of outsourced design and development teams) and ability to rapidly develop and tweak early stage concepts (often for a cheaper rate) when searching for the ideal product-market fit.

So, how can you build a SaaS product that gains traction fast before you run out of limited funds?

In this Process Street article, we’ll consider how to build a SaaS product that gains traction fast on a constrained budget, and kick-start your growth.

Let’s get started!
Continue Reading

Business Tooth and Claw, Corporate Strategy to Win the War

Business Tooth and Claw, Corporate Strategy to Win the War-01

It was 1980 and the U.S. had crowned Donald Trump as a hero of business, turning real estate into gold. Trump had a net worth of $1.5 billion. However, a lack of corporate strategy was about to shake-up the Trump empire.

In 1988, Trump paid £365 million for the Eastern Air Shuttle. During the airline’s reign, its identity was passed from a no-fuss service to a one with maple-wood veneers and gold-plated features. A poorly strategized gamble that confused the brand’s identity. The lack of strategic direction meant Trump no longer held the Trump card, and his net worth plummeted along with the airline.

Worryingly, Trump’s failure to meet his organization’s objectives is a common occurrence in business, with only 2% of leaders stating they feel they will achieve 80-100% of their pre-set strategic objectives.

This is where Process Street comes to your aid.

This post will teach you what corporate strategy is, why it is important, and how you can implement an effective strategy for your business today – with access to our top free template resources. Check out our Strategic Planning Template below for a quick taster.

Click on the relevant subheader below to be directed to that section of this post. Alternatively, scroll down to read all about corporate strategy.

Let’s get started!
Continue Reading

Sales Processes: 20 Checklists to Increase Sales in Your Business and Perfect Your Sales Process

9 checklists sales processes

For sales professionals today, only 34% of their time is spent selling.

This begs the question, what are they doing for the remaining 66% of the time?

Sales teams struggling to keep up with data entry, quote generation, and other tasks drag sales reps away from potential leads. As such, 54% are expected to miss their quotas every year.

What you need are optimized sales processes that outline the best sale practices drawing from up-to-date research and findings.

This is where Process Street comes to save the day.

In this article, you’ll find 20 structured sales processes based on industry best practices which you can access for free. Simply click Edit Checklist to add any process to your Process Street account, so you can start supercharging your sales process today!

For a quick taster, check out our MEDDIC Sales Process Checklist Template below:

Click here to get our MEDDIC Sales Process Checklist Template!

You can click on the relevant link below to jump to your template of choice.

Click on the subheader below to jump to the relevant section, alternatively scroll down to find out all we have to say and perfect your sales processes.

With that said, let’s get started!
Continue Reading

SaaS Onboarding: The Strategy We Used to Triple Conversions

SaaS onboarding

This is a guest post by Daniel Ndukwu. Daniel has extensive experience in digital marketing and is the Founder of KyLeads. There he helps business owners and publishers increase their leads and audience engagement with smart popups, interactive quizzes, and surveys.

In 2017, I had a brilliant idea.

Many of the tools for conversion rate optimization are point solutions. They make popups, landing pages, quizzes, surveys. Very few of them – if any – combine those functions into one.

I decided I would tackle the challenge by building a tool (now called KyLeads). It would allow people to create surveys, popups, and quizzes for lead generation and customer research.

After going through two development teams, rebuilding our user interface, and learning first-hand how hard it is to make software, we launched.

There was little fanfare and only a few customers when we started. But my team and I kept going. We knew it would be a long journey to success – and it’s paying off.

This article shares the best practices, tactics, and processes we used (and are still using) to improve our SaaS onboarding and grow our business into something spectacular.

Want to turbocharge your business’ onboarding successes and conversion rates in half the time?

Just read through the sections below to uncover these insider tips and tricks yourself:

Now, let’s get stuck in.

Continue Reading

Ecommerce Strategy: 21 Best Books of 2019 to Help You Get Started

Ecommerce Strategy 21 Best Books of 2019 to Help You Get Started
This is a guest post from Harry Southworth, a professional writer and editor.

Creating an e-commerce store is easy nowadays. But, making it a success and earning money with it is much more complicated. It takes a lot for an e-commerce business to turn into a successful website.

Only with an effective e-commerce strategy can this be done. If you’re new to e-commerce and have no strategy in place, you must learn – and fast.

At Process Street, we say: what better way is there to learn than from books?

Books can speed up the process and teach you everything from how to connect with a customer to how to market your e-commerce business. Many successful people have decided to put their words on paper, which is why you now have many e-commerce books to choose from.

We present you with the list of the best e-commerce books out there today to save you sieving through endless content. This article has been structured as below:

Shall we get started?
Continue Reading

How to Create a Killer Pitch Deck (With 3 Proven Examples)

pitch deck

When your average pitch is worth $5,800 per second you can’t afford to get things wrong.

You have an average of 3 minutes and 44 seconds to convince potential investors that your business potential is worth their money.

Oh, and that you know what on Earth you’re doing.

That’s a lot of pressure for any business owner. So, we here at Process Street have taken our own experience pitching to 2,500+ investors, venture capitalists, and business owners to give you the ideal formula for creating a winning pitch deck.

We’ll be covering:

Let’s get started!

Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required