All posts in Startups


The 9 Essential Elements of Modern B2B SaaS Applications

Adam Henshall
September 12, 2019

b2b saas applicationsAndy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

  • Why are B2B SaaS applications on the rise?
  • The 9 essential elements of B2B SaaS applications
  • The growing world of B2B SaaS applications

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What is TAM SAM SOM? How to Calculate and Use It in Your Business

TAM-SAM-SOMHow do you know how much money your business might make?

How do you know how big your business could grow to in future?

How do you explain all that to someone else in a way which makes sense?

Well, a huge part of these kinds of calculations comes down to understanding your market.

Who might need this product? Who tends to buy this type of product? How many of them can you sell to?

There are lots of questions you might ask.

These questions, once you’ve dug deep enough into them, give you your TAM SAM SOM.

In this Process Street article we’re going to look at:

  • What is TAM SAM SOM?
  • How to calculate TAM SAM SOM
  • How you can use Process Street to understand your business

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Digital Consumer Psychology: How to Acquire Loyal Customers for Your Startup

digital consumer psychology

The following is a guest post by Saibu Baba, a blogger, content writer, and digital marketer who writes about social media management and content creation, alongside fintech and blockchain.

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder.

While you may be busy pursuing your goal to become the next Google or Facebook, somebody is building the next McDonalds or shaping the best brand for customers to shop online.

Different goals, different brands, with one objective: make it to the top of the industry.

Your ambitions to succeed are not wrong. You just have to recognize that, in reality, your fate depends on somebody else: the loyal customer.

It has become all too clear that today’s customers are different from the customers three decades ago. They are sophisticated, have a lot of options with the touch of a button, and make their decisions based on many variables. They are digital consumers.

So how can you build a loyal customer base for your startup considering that things have changed so much and technology has given a lot of power to customers these days?

This post takes you into the psychology of the digital consumer and explains a number of methods you can use to capture them as loyal customers for your brand.

In this short guide, you will learn about:

  • Digital customers and the psychology behind their decisions
  • Proven strategies on how to get these digital customers to stay loyal to your brand

Let’s get started.

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Top Startup Accelerators: The Road to Startup Acceleration (Free Infographic)

the road to startup acceleration

This is a guest post by Caitlin Reimers Brumme, Managing Director of MassChallenge Boston. Prior to MassChallenge, Caitlin led the Impact Collaboratory at the Harvard Business School, a multi-faceted effort to develop world class academic leadership on the topic of “Investing in the 21st Century” including sustainable, ESG and impact investing. Caitlin holds an MBA with high distinction from Harvard Business School, where she was a Baker Scholar, and a B.A. with honors from The Woodrow Wilson School of Public and International Affairs at Princeton University.

Accelerating a startup is like pouring rocket fuel into the tank of some crazy, untested contraption. If the engine is strong and built for speed, there’s potential for an explosive reaction.

It’s the job of accelerators to make sure the company they’re funding and mentoring will create the right kind of explosion. Because funding can hurt a company, and mentoring can go to waste if the foundations of a startup aren’t solid.

That’s why some select accelerator success stories like Stripe, Mopub, and SendGrid have graduated and gone on to raise record amounts, go public in record time, or be acquired for vast sums of money.

It’s also the reason why some never make it.

Accelerators are hyper-competitive because they’re looking for startups that have a lot of the scaling infrastructure or potential already in place. With the funding, mentoring, and connections they provide, a startup with a great idea and MVP can break through from obscurity and see headline-grabbing success in a matter of months.

But exactly how likely is it that your startup will get accepted into an accelerator? What are the processes that underpin accelerator programs, and the resources these organizations offer startups that makes it possible to scale so rapidly?

In this article, we take a look at startup acceleration by the numbers, starting with a brief note on what an accelerator actually is.

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The 5 Project Management Steps To Run Every Project Perfectly

project management steps

Project management is the key to sticking to your budget and deadline, whilst keeping the most important tasks at the forefront of your company. Without it, you leave the future of your business at the mercy of your teams and employees (which, in case you weren’t aware, is not a good business model).

For such an important process, the project management steps are a little muddy, with sources citing differing numbers of steps, timelines, etc. Then again, it’s a massive topic with a huge margin for error; how the hell do you convey these steps when the project could be anything from “get winter clothes in stock” to “grow to $220,000 monthly recurring revenue”?

project management steps - dilbert

Well, we here at Process Street hate making things complicated, so we’ve simplified the project management steps of any and every undertaking to five easy stages.
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What I Learned Evolving My Startup’s Team Structure (Featuring Lego)

The following is a guest post from Brett Farmiloe. Brett is the CEO of digital marketing company, Markitors, and advisor to career resource, Organizational Leadership Degrees. He is a regular contributor to Huffington Post and Forbes, and also enjoys tending his backyard vegetable patch.

startup team structure

Workplace structure.

What popped into your mind after reading those words? A large office building with hundreds of employees and multiple layers of management? Something gargantuan and sluggish?

That is certainly how I pictured the classic workplace structure, especially before starting my own company. Now I truly understand that all businesses, no matter how small, have a set structure of who reports to who – and for good reason. While it may sound unnecessarily methodical and plodding, it adds an element of organization to your organization.

Something I learned through years of trial and error was that organizational structures are a fluid beast – they need to evolve and grow as your company does.

Below are some of my tips for ensuring the success and longevity of your business, with lessons from Lego, Zappos, and my own company.

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5 Common Legal Mistakes Startups Make (And How to Avoid Them)

The following is guest post from Nick Brown. Nick is a blogger and marketing expert, currently engaged on projects for Media Gurus, an Australian business and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

The world is full of ideas. Especially the business world, where rapidly growing competition has made innovation mandatory at any cost.

Your idea can be a real game-changer, but that doesn’t mean anything if you don’t know how to set it in motion in the right way. If you own a startup, you probably can’t wait to see it launch, and that’s completely natural.

But just remember all those space movies with close-ups of faces behind monitors drenched up in sweat – if you’re off by just a 10th of the degree, the deviation is multiplied by a hundred and you can say goodbye to your precious rocket.

In other words, launching a startup requires great precision.

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8 Things My First Year at a Startup Taught Me About Productivity & Remote Work

startup productivity

As anyone who’s done it will tell you, being one of the first employees at a tiny company is a huge responsibility.

As you settle in to your routine tasks, you find you get more and more to do with just as many hours in the day.

It’s not the workload that has to change, because as the company grows you’ll naturally take more on. Instead, you need to tighten up your workflow to make sure you get as much shit done as possible without burning out.

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How We Use Free Screencasting Apps To Crush Communication At Our Startup

free screencasting apps Screencasts are true powerhouses in team communication; they allow us here at Process Street to convey everything in a concise manner with both visual and audial cues, whilst giving the viewer a resource that they can run through as many times as they want.

Unfortunately, many teams put off using screencasts because you have to:

  • Spend time recording it
  • Wait for the file to export
  • Wait for the video to convert
  • Wait for the video to upload
  • Remember you recorded a video that has now finished uploading
  • Manually send it to the right team member

Whilst conversations are more likely to be forgotten or lost, their ease makes them the go-to method for communication (or, at best, a Skype call). This is a huge mistake.

Using just a couple of free screencasting apps you can record your video, spend three seconds saving it and then have it automatically sent to to the right person. Rather than waiting for your time zones to match up or the other person to reply, you can record, save, then get on with the rest of your day.
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22 Business Mistakes You Have No Excuse for Making

Business Mistakes

Starting and running a business is hard enough without making the same business mistakes as everyone else.

After all, managing a team and keeping the business on track is hard enough without having to worry about running yourself into the ground through hiring too quickly, targeting a bad niche, or just plain overspending until the bank cracks.

That’s why we here at Process Street have scoured the advice of experts such as Paul Graham, Joel Gascoigne, and Sam Altman to highlight the business mistakes you should avoid, and how to do that without tearing your hair out.

Let’s get stuck in!

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