All posts in Startups


What I Learned Evolving My Startup’s Team Structure (Featuring Lego)

The following is a guest post from Brett Farmiloe. Brett is the CEO of digital marketing company, Markitors, and advisor to career resource, Organizational Leadership Degrees. He is a regular contributor to Huffington Post and Forbes, and also enjoys tending his backyard vegetable patch.

startup team structure

Workplace structure.

What popped into your mind after reading those words? A large office building with hundreds of employees and multiple layers of management? Something gargantuan and sluggish?

That is certainly how I pictured the classic workplace structure, especially before starting my own company. Now I truly understand that all businesses, no matter how small, have a set structure of who reports to who – and for good reason. While it may sound unnecessarily methodical and plodding, it adds an element of organization to your organization.

Something I learned through years of trial and error was that organizational structures are a fluid beast – they need to evolve and grow as your company does.

Below are some of my tips for ensuring the success and longevity of your business, with lessons from Lego, Zappos, and my own company.

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5 Common Legal Mistakes Startups Make (And How to Avoid Them)

The following is guest post from Nick Brown. Nick is a blogger and marketing expert, currently engaged on projects for Media Gurus, an Australian business and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

The world is full of ideas. Especially the business world, where rapidly growing competition has made innovation mandatory at any cost.

Your idea can be a real game-changer, but that doesn’t mean anything if you don’t know how to set it in motion in the right way. If you own a startup, you probably can’t wait to see it launch, and that’s completely natural.

But just remember all those space movies with close-ups of faces behind monitors drenched up in sweat – if you’re off by just a 10th of the degree, the deviation is multiplied by a hundred and you can say goodbye to your precious rocket.

In other words, launching a startup requires great precision.

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8 Things My First Year at a Startup Taught Me About Productivity & Remote Work

startup productivity

As anyone who’s done it will tell you, being one of the first employees at a tiny company is a huge responsibility.

As you settle in to your routine tasks, you find you get more and more to do with just as many hours in the day.

It’s not the workload that has to change, because as the company grows you’ll naturally take more on. Instead, you need to tighten up your workflow to make sure you get as much shit done as possible without burning out.

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How We Use Free Screencasting Apps To Crush Communication At Our Startup

free screencasting apps Screencasts are true powerhouses in team communication; they allow us here at Process Street to convey everything in a concise manner with both visual and audial cues, whilst giving the viewer a resource that they can run through as many times as they want.

Unfortunately, many teams put off using screencasts because you have to:

  • Spend time recording it
  • Wait for the file to export
  • Wait for the video to convert
  • Wait for the video to upload
  • Remember you recorded a video that has now finished uploading
  • Manually send it to the right team member

Whilst conversations are more likely to be forgotten or lost, their ease makes them the go-to method for communication (or, at best, a Skype call). This is a huge mistake.

Using just a couple of free screencasting apps you can record your video, spend three seconds saving it and then have it automatically sent to to the right person. Rather than waiting for your time zones to match up or the other person to reply, you can record, save, then get on with the rest of your day.
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22 Business Mistakes You Have No Excuse for Making

Business Mistakes

Starting and running a business is hard enough without making the same business mistakes as everyone else.

After all, managing a team and keeping the business on track is hard enough without having to worry about running yourself into the ground through hiring too quickly, targeting a bad niche, or just plain overspending until the bank cracks.

That’s why we here at Process Street have scoured the advice of experts such as Paul Graham, Joel Gascoigne, and Sam Altman to highlight the business mistakes you should avoid, and how to do that without tearing your hair out.

Let’s get stuck in!

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Why Team Alignment Should Be Your Startup’s Holy Grail

The following is a guest post by Darren Chait, Co-Founder at Hugo. Hugo is the meeting note platform that keeps your team connected with what your customers are thinking and saying. It enables fast-moving teams to make meeting insights shareable and actionable in their existing tools.

As a startup guy, my world is full of buzzwords. We’re disrupting a space, have pivoted, got our minimum valuable product (MVP) out to our total addressable market (TAM) and even had a ‘.ai’ domain name. Undoubtedly, one of my ‘favorites’ is ‘team alignment’.

While team alignment is not a new concept and certainly not unique to fast-growing technology businesses, I’m fascinated with my peers’ obsession with this utopian concept. It’s understandable. Why wouldn’t you want your team moving forward in unison with precise coordination and execution? Why wouldn’t you listen when experts warn that misalignment kills startups?

In this guest post, I’ll share our story and perspective on team alignment and some easy-to-implement solutions to achieve this ideal state with your team.

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What is ASO? The App Optimization Strategy to Boost Your Downloads

what is aso app optimization new headerThe app market is booming and revenue is soaring.

According to TechCrunch, citing a report from AppAnnie:

Global app downloads topped 175 billion and consumer spending exceeded $86 billion in 2017, thanks to growth in emerging markets including China, India, Brazil and Russia…

One of the benefits of targeting this huge and growing market is that the Appstore and PlayStore are largely closed ecosystems. You can promote your apps directly to potential users in the one marketplace they are using to access apps.

The AppAnnie report also notes that app usage is up, with the average user spending 3 hours a day within apps on their phone. This means your app, once downloaded, is competing with the other apps on a user’s phone rather than countless other websites across the web.

So how do we get these downloads?

According to another report co-authored by AppAnnie and Adjust, titled The Complete Guide to Mobile App Marketing: App Store Optimisation, two thirds of all app downloads are organic. This means the app has been found in the store as a result of a user’s search, rather than being directed there by adverts on Facebook, Google, or elsewhere.

To harness these downloads and drive consistent traffic to your app, you need to have a strategy for app store optimization: ASO.

In this Process Street article, we’ll look at:

  • What is ASO?
  • How to build a process for keyword optimization
  • What are the best platforms to help you drive downloads?

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The 9 Best Organizational Tools to Bring Order to Chaos

Organizational Tools

Documented processes don’t just save you time, money, and give a consistent method for your team to follow. They make everything you do more reliable and efficient, even increasing project success rate by 70%.

Unfortunately, getting started is the hardest part. Whether you don’t feel like you have time to set up your management system or just don’t know what to use for your needs, it’s difficult to get over the initial learning curve.

That’s why I’m going to outline the 9 organizational tools you can use to get started right now.

From their pros and cons and best use guidelines to general tips on what to do with your organizational tools, this post will cover:

  • Process Street
  • Office 365 (Microsoft Word and Excel)
  • Trello
  • Airtable
  • Google Suite (Google Docs, Google Sheets, and Google Drive)
  • Zapier
  • …and 4 process management techniques to get you started

It’s time to learn what organizational tools you need to manage your processes, and how to use them.

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53 Essential Business Metrics You Need to Be Tracking in 2018

business metrics

It’s impossible to run a successful business without taking the time to track your core business metrics.

If you don’t, then good luck knowing:

  • How much pure profit you’re earning
  • Where costs can be cut
  • Whether you’re selling enough
  • How much debt you have
  • Whether you’ll be bankrupt next quarter

Having said that, where do you start? There are so many metrics you could be tracking that it’s easy to get stuck tracking and recording everything rather than analyzing and acting on your data.

That’s why I’ve collected 53 core business metrics right here to get you started. Stop wasting time wondering what to track or flicking between 20 different posts going over five stats each – every metric here comes with a brief description and formula or method for easily tracking it.

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How to Start a Lean Process for Continuous Company Learning

The following is a guest post from Pascal van Opzeeland. Pascal is CMO of Userlike, software for website and messaging support. He and his team share tips about customer service and communication on the Userlike Blog.

In school, everyone looks forward to the day they can stop learning and start doing. But once inside hamster wheel of working life, many long back to the times in which they had the time to invest in their personal development.

At Userlike, we see this lack of time for personal learning as a serious challenge. The world is developing faster than ever, and the pace is only accelerating. To stay competitive, we need employees to keep up; to keep learning and stay up-to-date with their craft. Other benefits from  having a culture that stimulates continuous learning include:

  • Increased productivity
  • Attract and retain talent
  • The ability to grow leaders in-house and reward loyalty

The best employees have an innate desire to grow, but it’s hard to free up time when your daily tasks and duties mess up your schedule. Learning is one of those high importance – low urgency tasks that easily gets pushed aside.

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