This MailChimp Merge Tags Template has been designed to guide you through the process of using MailChimp’s merge tag feature.
This MailChimp Merge Tags Template walks you through the process of using merge tags in the example scenario of creating a newsletter in MailChimp. The template shows how merge tags are used in practice, with this given scenario, to aid the understanding and use of this template.
This MailChimp Merge Tags Template has organized the process of using MailChimp Merge Tags under the following headings:
- Getting started
- The types of merge tags
- Using merge tags
MailChimp helps you manage and talk to your clients, customers, and other interested parties by acting as an all-in-one marketing platform. Using MailChimp, you can design campaigns, perform powerful data analysis and manage healthy contact practices.
MailChimp sends billions of emails each month for millions of users. In 2018, Mailchimp tracked email campaigns that went to at least 1,000 subscribers, ranging from Fortune 500 companies to 1-person startups.
MailChimp looked at the ‘open rate’ for these email campaigns. The ‘open rate’ is the percentage of email recipients that opened each email.
Assessing the ‘open rate’ for these email campaigns, MailChimp found that of the 1000 subscribers, 20.81% opened the incoming emails.
To bring that 20.81% figure into perspective, a 20% open rate is indicative as ‘healthy’. It is safe to conclude then, that using MailChimp as a marketing and a communicative tool to reach your customers appears to be effective.
What is it that makes MailChimp so effective?
MailChimp features, such as merge tags, are the building blocks that add value and increase the usability of this pragmatic marketing tool.
Understanding how to use such features allows you to unlock the true value of MailChimp in your own marketing efforts.
This is where this MailChimp Merge Tags Template steps in, to take the endless scrolling through merge tag help pages off your hands.
Simply follow Process Street’s MailChimp Merge Tags Template, task by task, and before you know it, you will be a MailChimp merge tag expert.
As the manager, you will begin this MailChimp Merge Tags Template. You will assign the relevant employee to all relevant tasks. These tasks will walk the employee through the process of using MailChimp merge tags in the scenario of creating a newsletter, beginning with the creation of a MailChimp account.
As you and the assigned employee work through Process Street’s MailChimp Merge Tag Template, you will be presented with form fields, such as long text form fields and multiple choice questions. You will be required to populate each form field with your specific data.
More information on how to use each form field is provided in the ‘Enter Checklist Details’ task.
You will also be presented with Stop tasks that ensure task order.
Our conditional logic step has been used to create a dynamic template which caters to your specific needs.
Our dynamic due date feature has been used to adjust a task’s due date.