A content marketing process turns research, creation, review, publishing, and promotion into repeatable work with clear owners and approvals. A look inside Bolton Remote’s experience shows why that matters: the remote staffing company replaced Word documents that people read once and then executed from memory with a visible, trackable content workflow.
Process Street spoke with Edsel Mendoza about the marketing team’s approach in 2015. The story captures Bolton Remote at that point in its history; SupportNinja acquired Bolton Remote in 2022. The lesson still holds: a documented process helps a distributed team complete every step without a manager checking each action.
Bolton Remote first improved its documentation by using Google Calendar. Calendar alerts provided a useful trigger, but they did not show the team the full procedure, the owner of each task, or how much work remained. The team then connected its calendar routine to Process Street so people could follow the work and managers could see progress.
Although we do love the alerts we get every time an event comes along, it proved to not be enough to keep us at our best. We needed something more than a calendar. We needed everything, from task lists to documented processes, easy to access. This is where Process Street comes in.
Because of Process Street’s features, everything we needed to ensure smooth operations was in one screen. From process steps to daily task lists, we could tick actions off without even changing windows. Although the alert notification we got used to with Google Calendar wasn’t there, it proved alright since it encouraged better ownership of processes, and it freed me from having to constantly check each team lead if they’re on track or not. Now, all I need to do is check if their progress bars are complete or not.
Edsel Mendoza
Bolton Remote used a community calendar and content workflow to trigger repeatable work and keep the team on track.
Which content marketing processes did Bolton Remote use?
Bolton Remote moved from Google Calendar alerts to trigger-based processes. Each time a new piece of content needed drafting and proofing, the marketing team collaborated on a fresh workflow. Mendoza said, “the steps in both drafting and proofing content are all listed down and ready to tick off.”
In an archived Bolton Remote article, the team described how the system worked across departments:
We have multiple departments using this tool. In Marketing, we used to create .doc files for new processes. While it provides documentation, it does very little else. A team member will read the Word file once and execute processes from memory, which can be troublesome for tasks that require dozens of steps to be accomplished.
Process Street really helped with improving our processes. We love how it is fully customizable and is accessible anywhere being a web-based tool. The scheduling option is extremely helpful for us. We can plan our day-to-day processes in the marketing department via Process Street and we don’t have to worry about missed steps and forgotten tasks.
It’s an incredibly simple app but it serves as our tool for process documentation, task tracking, and to do list all rolled into one! While our marketing campaigns are complex, the execution is made a lot less complicated. It has made our processes go a lot smoother and at the end of the day, we are confident that nothing has been forgotten.
How to create content marketing processes for your business
Small teams that do not document their processes risk becoming slow, inconsistent, and dependent on a manager’s direct guidance. Start with four connected processes:
- Content research
- Content creation
- Quality assurance and approval
- Content promotion
For each stage, define the trigger, owner, inputs, approval criteria, deadline, and handoff to the next step. Content workflow software keeps those responsibilities visible and gives managers a reliable record of what happened. Built-in AI can help with research, drafting, and quality checks, but a person should still verify sources, apply editorial judgment, and approve the final work.
Promotion deserves its own workflow because publishing is not the finish line. The Advanced Content Promotion Checklist provides a repeatable starting point for owned channels, email, social distribution, and measurement.
Process Street is one Compliance Operations Platform. Docs provides a governed home for procedures, policies, and approvals; Ops turns that knowledge into repeatable workflows; and built-in AI helps teams create, monitor, and improve execution. Explore Process Street plans to build a content marketing process your team can run consistently.