Templates
Ecommerce
Brand Strategy Template Checklist
Brand Strategy Template Checklist
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Brand Strategy Template Checklist

Run the Brand Strategy Template process when you are crafting a brand from scratch, or as a brand audit when reviewing products and content.
1
Introduction to Brand Strategy Template:
2
Record checklist details
3
Determine what you are you using this template for
4
Brand Strategy Research:
5
Establish the fundamentals
6
Research your competition
7
Find your niche
8
Investigate the key demographic
9
Brand Aesthetics:
10
Collect options for typography
11
Choose potential color palettes
12
Determine the brand's voice
13
Sketch out initial logo ideas
14
View brand aesthetic ideas
15
Approval: review brand aesthetic ideas
16
Iterate and Finalize Branding:
17
Create 5 alternative branding styles
18
Upload initial concepts
19
Approval: review initial concepts
20
Distinguish 3 preferred branding styles
21
Design the final materials
22
Upload the completed project
23
Brand Audit:
24
Check the right logos
25
Assess the brand voice
26
Review the use of images
27
Consider the audience targeting
28
Brand Strategy Audit Summary:
29
View brand audit data
30
Approval: Assign your brand audit for approval
31
Sources:
32
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