This Quarterly Strategic Marketing Process provides insight and structure to your marketing activities.
Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Below is an example of Apple’s marketing strategy:
Mission: Apple is dedicated to making innovative, high-quality products.
Situation Analysis: Apple’s competitive advantage is driven by its commitment to understanding customer needs, focusing on the products that are core to its mission, and fostering a collaborative work culture.
Marketing Strategy: Apple usually is first to the marketplace with new products and the company relies on brand loyalty from existing customers as a strategy when launching new products and services.
Marketing Mix: While Apple offers a range of products, it values premium pricing and relies on strict guidelines for distribution.
Implementation and Control: Each Apple product complements the others and works within the same ecosystem, so customers tend to stay with the brand, creating loyal consumers.
Use this checklist to guide you in taking the practical steps to ensure you stay on top of your marketing strategy, branding, delivery time frames, and customer acquisition.
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Check out the YouTube video below for some insight into Strategic Marketing.