Pay-per-click (PPC) is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Simply put, PPC is a way of driving traffic to your site through ads. It is a well-known and successful marketing technique.
In-fact, 74% of brands say PPC is a huge driver for their business.
Whether you want to use PPC to market your business, or you already have PPC accounts up and running, you’ve come to the right place!
However, please note that this is a monthly review checklist. If you are looking for an in-depth framework that covers the core focus areas for a new campaign. Or if you are looking to perform an extensive quarterly PPC audit then follow this checklist.
This PPC Report Template was created to guide you through the most important aspects of a monthly account review. Specifically, reviewing KPI's, campaign settings, keywords, quality score, and so on. This streamlined process allows you to focus your energy on getting great ROI on your accounts.
You will want to customize this template to your specific processes for PPC campaigns. This PPC Report Template should be used as a general framework for your monthly account review.
Before you get stuck in, here is a little bit about us:
Create a checklist template and run individual checklists for each member of your team. You can check tasks off as you work through them, set deadlines, add approvals, assign tasks, and track each team member's progress.
Let's get started.
For a re-cap on what PPC is and why it is useful, watch the YouTube video below.