Effective user onboarding can make or break your business.
Poor onboarding of new users will mean a high number of users unsure how to use your product or how to get maximum value out of it.
This leads to churn, and lots of it.
According to TechCrunch, one in four mobile apps are abandoned after the first launch while Andrew Chen tells us that 77% of users drop an app just 72 hours after download.
In order to run a sustainable business, you need to make sure that the potential new users who sign up for your service are able to quickly and clearly understand why they should keep using your product.
We need to keep users active and increase the proportion of users who are paying customers. Then we can start driving the business forward!
But how do we do this?
Experiment. No one on the internet will be able to tell you exactly what you need to do to make your product a success. You have to find out for yourself. You need to test and iterate, gather data and analyze. This is your route to building a brilliant product.
With all this in mind, this Process Street article is going to cover:
- Why user onboarding is super important
- The key user onboarding approaches different businesses use
- Sujan Patel’s 6 onboarding experiments for ContentMarketer.io
- Kevin Dewalt’s 4 steps to implement concierge onboarding
- The 3 steps Process Street has taken to improve user onboarding
- AND 9 tools to help you experiment with your user onboarding
Don’t say we don’t treat you!