90% of marketing teams utilize social media and put out content on a daily basis.
However, one of the keys to success on social media today is creating a well-thought-out social media content calendar process – another is executing it!
That’s why we made this Social Media Content Calendar Process Template.
It works as follows:
Use this checklist on a daily, weekly, or monthly basis to get:
This checklist will operate as follows:
Before you get stuck in, here is a little bit about us:
Process Street is super-powered checklists. It’s the easiest way to manage your recurring tasks, procedures, and workflows.
Create a checklist template and run individual checklists for each member of your team. You can check tasks off as you work through them, set deadlines, add approvals, assign tasks, and track each team member’s progress.
You can also connect to thousands of Apps through Zapier and automate your workflows even more.
Let’s get started!
Enter your basic information.
First things first, enter your basic information such as your name, your email, and the details of the business or client you’re working with.
Assign below the person who will either:
1. Approve the content
2. Complete the spellcheck.
This may be a client, a superior or reviewer.
Determine what you are using this checklist for.
Answer the following questions to determine your objectives and needs while running this social media content calendar process template.
If you already have a social media content calendar, select “Yes” from the dropdown below. This will take you directly to the Approval process.
If not, don’t stress. Select “No” below and this will take you through to setup.
If you already have a social media scheduling tool, select “Yes” from the dropdown below.
If not, don’t worry. Select “No” below and this will take you through the set-up process.
Set up your content calendar.
If you have already, you should set up your social media content calendar.
There are so many social media content calendar tools out there. Here are 3 you could use:
Airtable is our favourite option. Check out the Youtube video below to understand how to create a content calendar within Airtable.
Alternatively, here’s a template for a Google Sheets content calendar
Once you’ve created your calendar, you need to get approval from a superior or a client in a different city, region, or country. Or maybe your copy needs an editor or writer to make sure there are no errors in your copy.
For account managers, social media managers, and social media executives, keeping clients happy is priority number one. The best way to do this is to ensure that their experience is as simple, effortless, and intuitive as possible.
This is where Process Street helps you make the approval process as efficient and straightforward as possible for your client or team. And it’s free!
Anyone you assign can access Process Street from their computer or iOS device, where they can conveniently approve or reject the content.
Enter basic content information.
Enter the start and end date of this content calendar, as well as the number of pieces of content planned.
Send a friendly reminder email to your client or manager reminding them to approve the proposed posts.
After approval of your social media content through Process Street, schedule your content on your chosen social media scheduling tool that works best for you.
Social media management tools ensure that your carefully constructed content is leaving on-time. They automate posting and take the stress away from organic scheduling.
Here are some examples of what’s out there to use from (many of them have both free and premium options):
Much like the social media channels themselves, the tool you should use depends on what you want to achieve.
Get researching and once you have set up an account with your tool of choice enter it into the form field below.
After approval of your social media content through Process Street, schedule your posts on your chosen social media scheduling tool that works best for you.
Social media post #1
On what platform will the content be posted?
At what date and time will the content be posted?