All posts in Tech & Startups

Best Remote-First Companies to Work For in a Post-Pandemic World

Smiling remote professional holding a world globe, representing the best remote-first companies to work for in a post-pandemic world

Remote work isn’t the future of work, it’s the present. The forced experiment of the early 2020s turned into a permanent shift, and a large share of paid working days in the US are still done from home compared to before the pandemic. Today, employees not only embrace remote work, they expect it, and many say they would not be prepared to return to a job that didn’t accommodate for some kind of remote working.

The sentiment towards remote work from an employee perspective is largely positive, with a surprisingly large number of workers saying they have been able to maintain or even improve their productivity while working from home. That’s why, in a post-pandemic world, so many of the remote-first companies who had already established effective fully-remote teams are thriving. In this article, I’ll examine some of the best remote-first teams you could be working for, with a focus on what to look for when considering if a company is truly fully-remote, and how the company culture can reflect a remote-first mentality.

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All The Tools You Need To Set Up An Effective Link Building Campaign

SEO campaign architect presenting a physical network of linked web pages

This is a guest post from Nikola Banicek, an internet marketing specialist at Point Visible, a marketing agency providing custom outreach and link building services. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming, watching football or anime.

The best link building tools help you find credible prospects, understand why competitors earn links, manage personalized outreach, and keep every follow-up accountable. A strong link building campaign usually combines backlink research, content discovery, outreach software, communication, and a repeatable operating workflow.

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Airbnb’s Growth Strategy: How to Make $3.4B in ARR & IPO During A Pandemic

Black-and-white photo of a business strategist presenting a scale model of a modern short-stay house, illustrating Airbnb's growth strategy

I’m writing a post about Airbnb, from an Airbnb.

Ironic yes, but not unlikely.

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A Basic Introduction to Creating a Software Requirements Specification

Software requirements engineer presenting a technical specification folio

A software requirements specification, or SRS, describes what a software system must do and the conditions it must satisfy. It gives product leaders, users, engineers, testers, and approvers a shared reference for scope. A useful SRS covers functional requirements, non-functional requirements, interfaces, constraints, assumptions, dependencies, acceptance criteria, and the evidence needed to verify each requirement.

The document may begin as a baseline for a sequential project or evolve alongside an iterative product backlog. Either way, it should remain clear, testable, traceable, and controlled. The ISO/IEC/IEEE 29148 requirements engineering standard provides a useful reference point, while the practical structure still needs to match the project’s risk, stakeholders, and delivery model.

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5 Proven AI Marketing Examples to Inspire You

A marketing strategist presents five campaign examples generated by an AI robot

AI marketing works best when it does a specific job inside a real campaign: classifying responses, generating creative variants, predicting performance, personalizing outreach, or moving work through review. These five proven AI marketing examples can inspire a more practical approach, one that starts with a clear problem instead of adding AI for its own sake.

Some results below come from vendor case studies, so treat them as useful signals rather than universal benchmarks. The practical question is not whether AI can generate something. It is where AI can improve a marketing workflow without removing human judgment, brand review, privacy controls, or accountability.

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5 Essentials for Successfully Reboarding Employees

HR manager presenting a re-entry gateway for employee reboarding

Reboarding is what you do when an employee comes back after an extended absence, changes role due to promotion or restructuring, or returns to a company that has changed enough that old habits no longer fit.

Successfully reboarding employees is not the same as onboarding. New hires need the basics; returning employees need context, confidence, refreshed expectations, and a clear path back into the team. If you want the broader first-day version, use this employee onboarding process guide alongside this reboarding plan.

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The Test Plan Template: Your Key to Optimizing Software Testing

The Test Plan Template hero illustration: a QA software tester reviewing a checklist on a laptop.Imagine if Google broke. That one day, Search just stopped working.

It sounds far-fetched until you remember it has happened. In 2013, Google went dark for about five minutes, and global web traffic dropped roughly 40% while it was down. In July 2024, a single faulty CrowdStrike update grounded airlines, banks, and hospitals worldwide and caused an estimated $5.4 billion in direct losses for Fortune 500 companies. Both came down to the same root cause: software that did not behave the way anyone expected in production.

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Client Onboarding 101 with Adam Schweickert of Wetmore Consulting Group

Client onboarding consultant presenting an organized welcome kit for a complete customer handoff

At Process Street’s 2021 Highway event, Adam Schweickert described how his team at Wetmore Consulting Group built a client onboarding workflow to collect complete information, add quality controls, collaborate with customers, and create a clean implementation handoff.

The result, according to Adam, was an onboarding timeline cut in half, better information, and a smoother client experience. The walkthrough below preserves his practical advice on conditional logic, signatures, communication, approvals, automation, process discovery, and change management.

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Project Onboarding Hacks for a Successful Project Launch

Project Onboarding Hacks for a Successful Project Launch

Project onboarding can significantly impact the success (or failure) of your project.

Let me show you how.

So your boss hands you a new project to run and mentions that some people are already lined up to help get it done. Great, you think. You call the first one on the list, but they don’t really know anything about the project beyond the fact they’ve been ‘volunteered’ by their team leader.

This is where you switch into onboarding mode.

As a project manager, one of the first things to do is get the project team together. You need to build a team that has a common goal and that knows how the work is going to get done. That doesn’t happen overnight but you can certainly influence the speed (and willingness) of people to get involved with your project if you introduce them to the work in a structured way.

In this article, I’ll share my top tips for onboarding new people to a project team. I’ll also draw on the experience of other practicing project managers who have shared their stories so you can quickly get your projects off the ground with a team that knows what to do. To jump to a specific section click the link below.

Alternatively, just keep scrolling.
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How Do You Reactivate Ghost Customers? 5 Tips for Successful Reactivation

What to Do About Ghost Customers 5 Tips For Successful Reactivation

How do you reactivate ghost customers?

Well, let me explain.

During the second world war, a young soldier from Lille attended a dance for servicemen about to be deployed. One woman caught his eye, and eventually, he worked up the nerve to ask her to dance.

Thinking that he would ask again – as most of the other young men would – she politely declined. The young soldier was shy, though, and took her refusal at face value. Not knowing her name or if he would even return, the young soldier went off to war.

Nearly a century later, their granddaughter – my very closest friend for all of three days – told me the story as we drove through the French countryside between Lille and Arras.

We love stories like that – the romance of chance encounters, unintended separations, and reunions that could only be an act of fate. Maybe it’s having an answer to the so-often unanswered question What might have been? that’s the thing that really resonates. Personally, I’m just really nosy and I like stories.

While most of us have some variation of “a friend of a friend’s second cousin’s grandmother was reunited with her first love by total accident,” the truth is, we rarely experience these reconnections without some sort of deliberate effort by one or both parties.

But we lose touch with people all the time. High school best friend. University mentor. Pick-up game buddy. Customer whose payment didn’t go through and involuntarily canceled their subscription to your service because they didn’t realize it.

Happens all the frickin time. But there is no missed connections column for lost customers. If you want them back, you’re going to have to be proactive. Fortunately, not only am I good with stories, but I’m pretty good at solving problems, too. (Or, at least, nagging our CS and Ops Team Manager, Blake Bailey, until he spills all his secrets.)

Either way, in this Process Street post, I’ll share the 5 things you need to know to put some life back into those ghost customers haunting your MRR.

Let’s reconnect!
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