“Why didn’t they see this coming?”
I had just learned of yet another company catastrophically failing to understand their audience. Who thought it would be a good idea to host an AMA after your company was involved in one of the biggest financial scandals in modern history?
Then it hit me. Every team makes silly mistakes. It’s all down to forgetting to ask yourself some basic marketing questions.
While this post was originally going to be reviewing Getting Goosebumps by Bryan Adams and Dave Hazlehurst, the examples and theories they pose in that book (which is well worth a read) are perfect for demonstrating how easy it can be to avoid marketing disasters. All you have to do is keep asking these questions to form a coherent strategy with no nasty surprises.
But enough rambling – it’s time to learn how to avoid marketing disasters!