Marketing your product to a wide audience is a real challenge for many businesses. Acquisition costs can be high and effective optimization of approach requires bucketloads of data.

According to research from Aberdeen Group, users of marketing automation software are 17 times more likely to track all their data than those who don’t employ these platforms. This drives improvement and is one of the primary reasons that users of marketing automation decrease customer acquisition costs year on year at over twice the rate of their competition.

Modern marketing methods mean that multiple in-depth campaigns can be run without all the unnecessary administration and time-consuming efforts of the past.

There are many automation tools to choose from on the market and in this article we’ll run through 10 of the best, giving you a breakdown of what each offers.

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A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you want … whether that’s a whole new software system, or just a tweak to your marketing strategy.

This Process Street article isn’t about a business proposal — also known as a quote — but instead about the document required when formally pitching an idea for action and execution by managers or department heads.

To explain how to write a proposal document and get what you want, we’ll go through the following:

• Free proposal writing template
• When are proposals necessary?
• Why are proposals important?
• Examples of proposals
• How to write a proposal: step-by-step
• Last steps before submitting the proposal
• More free proposal writing checklists
• Even more free proposal writing checklists
• Customize your proposal checklists with Process Street

Let’s get started.
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Every few months, the idea of the four-day workweek starts trending. And it’s not just making the rounds on TikTok, Twitter, and Reddit. Big publications like Forbes and Time also frequently cover the topic.

As more and more countries introduce bills advocating for the 4-day workweek and as more and more studies show the benefits of it, the clearer it becomes that this is not going anywhere anytime soon.

But why is that? Is the four-day workweek as good as people are saying? Is it something companies need to start adopting?

In this post, we will discuss:

• What is the four-day workweek?
• Where did the four-day workweek come from?
• Pros of the four-day workweek
• Cons of the four-day workweek
• Why you’re going to keep hearing about the four-day workweek

When I started at Process Street, I was just a writer. I had the organizational skills of a child, and I was used to delivering a single piece of work at a time. As I was given more responsibilities, I started forgetting my regular tasks and working on whatever seemed important at that moment.

Since every task management system I’ve tried has quickly become crowded and unmanageable, I decided to create a Process Street checklist specifically for my recurring weekly tasks.

Now, I get a simple list of tasks in my Process Street inbox every week. As I work through them, I can track my weekly progress and use the checklist as a way to report my work to my manager. You can do the same, and it only takes about 10 minutes.

Here’s my checklist:

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If you’re a Systems Administrator or performing any kind of IT managed service, your daily tasks are often repetitive, complicated, and easy to forget.

Especially if you’re new to the role, things can quickly become overwhelmingly difficult to track & execute effectively. New employees have a library of techniques specific to your setup to learn, and it’s almost impossible to manually track each task in a way that’s easily accessible.

That’s why IT managed service teams worldwide use Process Street to manage & automate their daily workflows, for processes like:

• Network & server security audits
• Reviewing audit logs
• Performing daily backups
• Penetration testing
• VPN configuration
• Firewall audits

In this Process Street article, we’ll show you some examples of how our customers manage their daily Systems Administrator & IT tasks.

You’ll learn everything from how to create workflows that adapt to your current situation to automatically assigning tasks to specific people based on their role in the team.
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Every decision in an M&A is dependent on a number of variables. Making the right decision in the moment may not be the right decision down the road, but making no decision at all is worse.

The most impactful decision, though, is how the two companies will integrate (or not) once the deal closes. To some extent, this will be determined by your motivation for starting the M&A process to begin with. The similarities and differences between your business model and the business model of the company you’re acquiring will play a large role as well.

In this Process Street post, I’ll do a quick rundown of the two primary strategies, tuck-in and bolt-on, as well as everything you need to know in order to determine which is the strategy for your business.

• Round 1: Tuck-in vs. bolt-on: Debrief
• Round 2: Tuck-in vs. bolt-on: Pros
• Round 3: Tuck-in vs. bolt-on: Cons

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“The global property management software market size was valued at USD 1.58 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027.” – Grand View Research, Property Management Software Market Size

Real estate is evolving. And technology – or to be more specific – top property management software is the driving force behind the evolution.

Fortunately for all of you real estate market players, this post is here to help you get clued up on all things tech, so you can stock your property management digital toolkit.

To find out about top property management software and to understand how it can help you mitigate human error, enhance communication, save time, and automate recurring tasks – keep on scrolling.

Or alternatively, to skip to a specific section, click the links below:

• An introduction to property management software
• How can top property management software streamline your processes
• Top property management software
• Useful real estate tools
• Further resources for your real estate toolbox

Let’s get started!
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Growing up on an island, my favorite food was in abundance: Fish.

However, whenever I ate at a restaurant there was always a voice in the back of my head wondering if the fish had been mismanaged and, due to that mismanagement, I’d get sick.

My anxiety around food safety wasn’t exactly unfounded. Fish is the most commonly impacted food group when it comes to disease outbreaks, and a quarter of a million people in the U.S. get sick each year from contaminated fish. And when it comes to all food groups, the CDC estimates that a whopping 1 in 6 Americans (which equates to 48 million people) become ill each year due to foodborne illness.

However, by not coming at food safety with a HACCP approach – and by creating and following a solid HACCP plan – these figures could be far, far higher.

Ergo: HACCP is important and, as a business in the food industry, you can even be required by law to go about HACCP properly.

To help you out, in this post I’ll discuss what HACCP and a HACCP plan are in detail, HACCP’s history, the benefits, and how Process Street can help you with all-things HACCP and food safety.

Just read through the following sections:

• What is HACCP (and what is a HACCP plan)?
• The incredible history of HACCP
• The benefits of HACCP (and having a HACCP plan)
• Use Process Street for all-things HACCP!

Let’s swim through the rest of the post!

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This article is based on a segment from Process Street‘s Highway 2021 virtual event, where Leverage CEO Nick Sonnenberg shares with us how his team kicked their operational efficiency into overdrive from start to finish.

Supercharging Operational Efficiency with Leverage CEO Nick Sonnenberg was the fourth segment of Highway.

You can check out our playlist of the full Highway event here, and don’t forget to create a Free Account with Process Street!

Here’s the Supercharging Operational Efficiency with Nick Sonnenberg segment in full:

• The scavenger hunt problem
• How fast should you scale your business?
• Complexity scales exponentially with team size
• CPR: Communicate, Plan, Resource
• Static knowledge vs. dynamic knowledge
• Pro-tips for optimizing company processes

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Business process testing is crucial for operational success.

Why?

All businesses have recurring tasks that have to be accomplished on a regular basis.

This inevitably leads to some sort of written process that helps guide team members on how to accomplish that particular task. As a company grows these processes should get updated, automated, and reviewed for relevancy. The point of this is to ensure that the team is as efficient as possible and that the process is helping as opposed to hindering.

This is where business process testing comes into play.

A study conducted by Łukasz Tartanus of Procesowcy.pl found that 69% of the companies they surveyed had documented and repeatable processes built out. However, only 4% of the 236 participating companies measured and managed them! A GAP analysis isn’t needed to determine a quick win on how to improve efficiency.

• What is business process testing (BPT)?
• Business process testing methodology
• Implementing BPT
• Challenges of business process testing
• Streamline operations with an effective business process testing strategy