All posts by Ben Mulholland


How to Make an Omnichannel Business: 5 Killer Examples

Omnichannel

We’re here for YOU“, the sign in front of me mocked as I waited my 22nd minute in line at the local store. We could all hear the staff chatting in a back room (a team-wide “lunch break”), discussing the weather while the rest of us silently fumed.

It’s horrible when a business doesn’t put their customers first.

That’s the problem that an omnichannel approach is designed to solve.

Following up from Whitney Blankenship‘s post about omnichannel marketing in e-commerce, we here at Process Street decided to tackle the subject as a whole and show what it means to be an omnichannel business in action.

From theme parks to banks, we’ve got a little of everything. Before all that though, there’s something we need to get straight…

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Agile Marketing: What It Is, How to Use It and Why You Need It

agile marketing

“Agile marketing” isn’t a useless jargon term or some kind of crutch. It’s the driving force behind how our team is able to write 24 posts per month while onboarding employees, working on product launches, and much, much more.

It’s also not nearly as intimidating as it might first seem.

It’s all about applying the principles of Agile in a marketing setting. That means working fast, defaulting to action, and having much smaller work cycles than usual.

Let’s dive right in.

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Inbox Zero: How to Manage Your Inbox in Record Time

inbox zero

We’ve all been there. A letter icon on your phone has a five-digit number in the top corner and your apprehension at tackling it grows stronger every day.

You’re drowning in emails.

In 1993 I didn’t need a system for doing email… and yet, today, I feel like the only way you’re going to succeed at a job… is figuring out how to deal with a high volume of email.” – Merlin Mann, Inbox Zero Google Tech Talk

Lucky for you, there’s a handy method called inbox zero which you can use to blast through your messages and stay on top of your backlog.

Say goodbye to email hell; your easy (and free) solution has arrived.

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How to Support €38.8 Billion Revenue: Tips from IKEA’s Supply Chain

ikea supply chain

You can’t earn €38.8 billion in annual revenue by stumbling through your processes.

Specifically, the IKEA supply chain is the glue that holds the company together and allows them to flourish.

From their suppliers through to the product in-store, the supply chain is set up and managed in a way that reduces costs at every stage, makes the products more appealing to customers, and makes the brand as a whole seem more appealing.

It’s genius, really.

So let me show you how they do it.

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How to Write Faster Without Losing Quality (Or Going Insane)

How to write faster

I meet so many people who love writing.

Whenever anyone asks me what I do and they find out I’m a writer, they almost always say some variant of the same thing:

“Oh, I would love to write more!”

“I wish I could do that – but I just don’t have time”

“I’ve been meaning to start blogging, but haven’t gotten round to it”

These responses are pretty consistent whether they come from a regular Joe or someone whose business and professional life would benefit from them writing more.

So many companies build a blog and intend to use it properly, only for it to fall into disrepair and get forgotten.

Why?

Because writing isn’t anyone’s core task and is then seen as less valuable.

So what if I told you that you could finish a blog post in 3 hours?

Would 3 hours a week, or even a month, be worth committing to give yourself or your company a functioning and marketable blog? Is that a small enough commitment to open up a new channel or boost your SEO?

It is. You know it. So let me show you how I do it.

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6 Tips to Remotely Manage a Team Better than Most Offices

remotely manage

Remote teams can be a nightmare to manage.

The distance (and potential time zones) between each team member mean that everyone has to be trusted to work on their own without constant supervision. To successfully do that, they need to have as few roadblocks as possible.

To remotely manage a team effectively you need to overcome the communication and availability issues that regular offices don’t have.

Automation is a must, especially with marketing, but if your core practices are running aground no amount of automation will help you.

During my last 3 years with Process Street I’ve learned a lot about both working in and organizing our remote marketing team. We’re constantly striving to be more productive and keep a consistent output of high-quality work.

In doing so, I’ve come to realize the key elements which decide whether your remote team is going to run like clockwork or become an untrackable mess of blame-passing.

Let’s get straight into it.

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Airtable vs Trello: The Best of Task and Project Management

airtable vs trello

Airtable vs Trello. Which is better?

Our team had been using Trello for years and had only recently undergone a transition to Airtable. We were having a tough time adjusting (old habits die hard), and my Process Street colleague Ben Brandall was trying to get to the bottom of why.

We love improving our productivity using everything from business process automation to focus music, and this case was no different.

Trello is a powerhouse of task management but Airtable is a masterful mix of database, spreadsheet, task and project management app. How are you supposed to choose?

That’s why I’m writing this post. After having used both apps personally and professionally for more than three years, I’ve been able to get to grips with who these apps are designed for and what makes them useful.

Most of all, you can learn from this to see which app would suit you instead of spending years testing them out yourself.

Let’s get started.

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14 Essential Workflow System Features to Make Your Team Into Superstars

workflow system features

Whether you’re writing a blog post or building the world’s largest commercial aircraft, you need to be able to rely on your systems. To do that, your platform has to have a set of basic workflow system features.

That is unless you want to follow Airbus A380’s example and waste massive amounts of time and money because of a few simple oversights.

Building the Airbus A380… required production facilities from across the globe to build individual parts of the airplane… During installation, they discovered the parts designed by different teams didn’t fit together.

This cost the company $6 billion to put right and set the project back two years.” – Greg Bailey, 4 Famous Project Management Failures and What to Learn From Them

Here at Process Street we’re no strangers to what makes workflow and bpm software effective. That’s why we’ve collected a list of the 14 essential workflow system features that every team (and individual) needs to be useful.

Let’s get started.

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Productivity Software for Beginners: The Ultimate Stack

productivity software
It’s easy to fall prey to the pursuit of productivity.

All too often we’re too preoccupied with finding the “perfect” productivity software to see that we’re wasting time doing it.

If you spend too much time thinking about a thing, you’ll never get it done” – Bruce Lee, 30 Productivity Quotes I Wish I Knew 10 Years Ago

You don’t need to test 101 apps. All you need is a solid base to go from and tweak your performance.

That’s what this post will give you.

From time-keeping software to writing apps and process management, read on to see how to see which business apps everyone should use to stay productive without pulling their hair out.

Let’s get started.

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13 Web Design Process Templates to Make Every Design Amazing

web design process templates

Web design is more than how something looks. It dictates everything from your audience’s initial impressions to how easily they can navigate your site, and can be easily messed up entirely if you don’t have the right processes to prevent mistakes and remember key tasks.

That’s why we’ve collected this pack of web design process templates.

“… a well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.” – Goran Paunovic, covering this Forrester report in The Bottom Line: Why Good UX Design Means Better Business

Over the course of these 13 templates we’ve provided documented processes to make the most common web design processes, tasks, and actions run smoothly every time. These include:

Better still, all of these are free, ready to use, and can be edited to suit your needs should you want to customize your processes. Let’s get right to it!

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