All posts by Ben Mulholland


The E Myth Summary: How to Create a Business That Won’t Fail Immediately

E Myth Summary

When Michael E. Gerber gives you advice for starting a business you listen to it.

With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for us, he’s written several books on the topic, the most famous of which I’ll be summarizing in this post.

This E Myth summary will take the core business tips from Gerber’s work and condense them into a single post. It’s all of the value, proven with examples from companies like Facebook and Zenefits, and doesn’t need you to spend 40 years to learn it.

In particular, I’ll be covering:

  • Balancing your business personalities
  • Creating a business, not a job
  • Working on your business, not in it
  • Why your business needs systems
  • The idea of your business being your product
  • Motivating employees with the idea behind their work
  • Make topics human to make them interesting

Let’s get started.

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6 Desk Yoga Techniques to Feel Better and Live Longer

desk yoga

Office work isn’t just monotonous – it’s outright deadly if you don’t take steps to combat the fatigue that sitting brings. When sitting for half the day approximately doubles the risk of diabetes and heart problems, you need to do something about the time you spend working.

That’s where desk yoga comes in.

Approximately 3.2 million deaths each year are attributable to insufficient physical activity” – World Health Organization, Global Strategy on Diet, Physical Activity and Health

The dangers of sitting are all too obvious, with studies showing links to everything from an 11% rise in the chance of dying per extra seated hour to increased risk of various types of cancer. To combat this, you need to be regularly stretching and moving in ways that most don’t bother with.

So, after years of personal experience with yoga classes, books, self-practice, and scouring the contents of some of the most popular free yoga resources on the internet, I’ve compiled a list of desk yoga exercises to help you stay alive and stretchy at your desk.

  • Seated crescent moon
  • Hand exercises
  • Neck rolls
  • Shoulder circles
  • Forward fold
  • Sun salutation (the full body workout)

Enough chat – let’s get started!

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The Full Stack Marketer Guide: What They Are and How to Be One

Ben Mulholland
September 29, 2018

full stack marketer

A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig, 7 Phrases You’ve Been Misquoting

Sometimes, you don’t need to be a specialist – just someone who’s flexible enough to weave between disciplines and bring the strengths of all.

A full stack marketer.

These are marketers who have knowledge and experience of all aspects of marketing, from social media and video to user experience and content. It takes a lot of dedication and consistent learning to become one, and it’s often hard to find someone who has that wide of a spread of knowledge.

So, if you’ve ever wanted to brush up your marketing skills, know what the pros and cons of a full stack marketer are, or wondered why you’d bother to hire a non-specialist in the first place, keep reading this post. I’ll cover all of that, plus give a list of helpful resources which can get you started on the track to gaining that knowledge for yourself.

Let’s get started!

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Machine Learning Marketing Uses: How to Enhance Analytics and Win Jeopardy

machine learning marketing

The best techniques and technology in the world won’t help you if you don’t know how to use them. Annoyingly, with it being so new, it’s hard to tell what machine learning marketing use cases there are to base your efforts on.

In other fields, the breakthrough tech is being used in medical diagnoses, spam filtering, fraud detection, translation and more. All you need is some inspiration to get started with your own uses.

That’s why this post exists.

I’ll cover, in detail, the key ways machine learning is affecting marketing, and how it can be used to handle some of your business process automation, provide actionable data insights and predictions, and even win $1 million on Jeopardy.

Before that though, if you don’t know what machine learning is (or want a refresher), check out our other posts on the topic below:

Let’s get started.

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15 Landing Page Best Practices to Boost Conversion Rates

landing page best practices

We all want our audience to do something, be it to sign up for a new product or download an ebook.

This is why landing page best practices exist – to boost conversions.

That’s why this post brings you 15 of these tips in detail, covering everything from how the ideal headline formulas to how to design and position your call to action (CTA).

But first, the basics.

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Audience Engagement: How to Know If People Like You

audience engagement

How do you know that your audience likes what you’re doing? Are they interested in what you’re saying and getting involved in the ways that you want them to be?

To know that, you need to be tracking your audience engagement. To help you do that, we here at Process Street have broken down the what, how, and why of audience engagement in this post.

This post will show you:

  • What audience engagement is (without the jargon)
  • Why it matters
  • The 8 elements to track and assess it
  • How SEO can damage your engagement

Whether you want to know why your traffic is healthy but your products aren’t selling or you just want to know how to improve your current operations and get more value out of your efforts, this is the post for you.

Let’s begin.

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Value Statement: Defining the Heart of Your Company

value statement

A value statement isn’t some kind of jargon speak for “what we think matters”. It’s a statement of what your company is, what it stands for, and what everyone can expect from it.

It’s the “soul” of your team.

Culture is living values.

Values are written words, and your culture is how you actually live [them].” – Jeff LawsonArticulating Company Values & Living Them Authentically: Jeff Lawson

Whether you need to unite your team around a core set of ideals, show potential recruits what to expect and how to act or resonate with your core audience, these values are an essential part of any coherent company. Without defining them everyone will be working on their own assumptions.

So, how do you create a value statement that’s effective, concise, direct and, most importantly, accurately reflects your company?

To answer that, let’s dive straight in.

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Polyphasic Sleep: When Productivity Becomes Madness

polyphasic sleep

It sounds like a miracle pill or silver bullet. Polyphasic sleep. How to rest for two hours a day with no ill effects.

Imagine everything you could get done with that free time! No more rushing for work deadlines, wishing you could read that book that’s been haunting your bag for a year, or trying to find time to just relax.

Unfortunately, as with most miracle solutions, polyphasic sleep has major associated health risks and little in the way of proven benefits. Most of its good press is down to urban myths and overestimating the positives.

We don’t sleep just for the hell of it – humans need solid rest to process the information gained in waking hours and properly order memories. Unfortunately, the idea of periodically napping throughout the day to replace regular sleep is consistently brought up in productivity discussions.

gustav graves dream machine

An hour on the dream machine keeps me sane.” – Gustav Graves, a literal James Bond villain, talking about his sleep schedule and glowing light mask… thing

The idea is nothing if not persistent, however, and so below we’ll dive into the theory behind polyphasic sleep, the alternative sleeping schedules you can try, and what the best way to get more out of your day is.

Let’s get started.

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12 IT Processes to Avoid Server Failures and Client Headaches

IT Processes

“Without IT process management, there is no way to assure [cost-effective IT services]” – Casper van der Kolk

Whether you’ve been in the IT business for years or are just starting to make your mark, there’s no question that managing your processes is vital.

With processes, you can you do more with your current resources by standardizing and optimizing your work. And, when your team knows exactly what to do for each recurring task, they can greatly improve their productivity and motivation.

However, the benefits don’t just stop at a happier and more efficient team.

Integrating these recurring workflows into your IT management resource basket can reduce incident response times, increase customer satisfaction, ensure security compliance, manage department stock and – perhaps best of all – enforce consistency, to give you peace of mind that everything is running as expected.

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How to Get Inspired and Have Killer Ideas Without Trying

How to Get Inspired

We’ve all had those days. No matter how hard you try, you can’t focus. Everything is harder than usual and heaven forbid anyone needs you to be creative.

It’s demoralizing, stressful, and makes you incredibly inefficient. That’s why it’s important to know how to get inspired.

A word of warning, however, as this post will give you techniques to help consistently find your inspiration. These tips won’t always work (everyone’s muse is different) and so it’s best to take these practices and experiment to see what works for you.

We’ll cover useful practices such as:

  • How to keep a positive mindset and be more productive
  • Actions to inspire you whether you’re alone or with others
  • How to recapture that spark once it starts to fade
  • Changing your routine (how, when, and why)

But enough blabbering – it’s time to get inspired!

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