All posts by Adam Henshall


How to Use Your Personal Branding Profile to Drive B2B Leads

personal brandingThis is a guest post from Oren Greenberg, a growth marketer and founder of the Kurve consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.

A business is an abstract entity, which is brought to life by its people. Every team member has a part to play in representing their organization – not in the sense of blindly flying the flag or sacrificing their own identity, but in the sense of owning their area of expertise and sharing their deepest knowledge.

These days, it’s normal for a business leader to build their own personal brand. These are the “thought-leaders” we hear about so often. But I believe that too many organizations stop here, and miss the chance to create a team of people who all have strong personal brands.

In turn, I believe this limits the opportunity to build credibility, reliability, and authority – three of the key considerations for B2B buyers.

So, the tactics I discuss in this Process Street article are designed to apply to team members at every level of the hierarchy. They are suitable for business leaders, but also for executives and junior staff.

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What is CGMP? Current Good Manufacturing Practices and How to Use Them

cgmpIf you’re manufacturing food, drinks, or medicine, you know you have a sea of regulations and standards which you need to hit and adhere to.

You knew that starting out.

But it does leave you with two questions:

  1. What are the regulations and standards that I should adhere to?
  2. How do I get my organization to run in an effective manner so that we consistently adhere?

Lots of companies are very good at asking the first question, but the second sometimes gets overlooked.

This is how we end up with malpractice and lawsuits and all kinds of bad things.

You don’t just have to know what the standards are, or intend to reach those standards, but you have to consistently hit those standards in order to be the successful safe business you want to be.

That’s why in this Process Street article we’ll be looking at:

  • What is CGMP? Current Good Manufacturing Practices explained
  • What are the current Good Manufacturing Practices?
  • What is a Quality Management System and how does it help CGMP?
  • How Process Street can help you build your Quality Management System

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The 9 Essential Elements of Modern B2B SaaS Applications

Adam Henshall
September 12, 2019

b2b saas applicationsAndy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

  • Why are B2B SaaS applications on the rise?
  • The 9 essential elements of B2B SaaS applications
  • The growing world of B2B SaaS applications

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What is Records Management? How to Build a Records Management Process

records managementI moved house not too long ago.

Now, I’ve always been a pretty terrible record keeper in my own life.

To remedy this I tried the hoarder technique. If I thought something was even remotely important, I’d throw it in a box file and vow to come back to it one day in the future.

It was only when I came to moving, and thought I’d try to Marie Kondo my crap away, that I dug out all my box files and the piles of messy paper inside them.

I’ll be really honest with you – it’s not an approach to records management that I would recommend.

Your business probably creates exponentially more records than I do, so you certainly can’t use an unthought-out approach to records management either.

That’s why we’ve decided to take some of the basics of records management, explain them, and give you a series of actionable ways to get started taking control over the lifecycles of records in your company.

In this Process Street article, we’ll be looking at:

  • What is records management?
  • Why is records management important?
  • The 5 key steps to records management
  • How to build a records management process

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What is TAM SAM SOM? How to Calculate and Use It in Your Business

TAM-SAM-SOMHow do you know how much money your business might make?

How do you know how big your business could grow to in future?

How do you explain all that to someone else in a way which makes sense?

Well, a huge part of these kinds of calculations comes down to understanding your market.

Who might need this product? Who tends to buy this type of product? How many of them can you sell to?

There are lots of questions you might ask.

These questions, once you’ve dug deep enough into them, give you your TAM SAM SOM.

In this Process Street article we’re going to look at:

  • What is TAM SAM SOM?
  • How to calculate TAM SAM SOM
  • How you can use Process Street to understand your business

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9 Benefits of Business Process Management (BPM) and Why You’ll Love It

benefits of bpm business process managementThis is a guest post from Pauline Farris, a translator who speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

The world of business is changing fast and there’s no time for hesitation.

In every domain, competition is getting strong and the market is getting less tolerant of mistakes. This is why more and more companies worldwide are embracing Business Process Management (BPM).

BPM is a management system which aims at improving a company’s overall performance through optimization of important business processes, appropriate management, and maintaining those changes which have been made.

The BPM market is expected to grow to approximately USD $16 billion by 2023, with a 14% CAGR between 2017 and 2023 (Business Process Management Market Research Report).

benefits of bpm market growth
Source

This shows that companies on a global level have recognized the need for improvement, development, and change.

Can business process management help your organization achieve its goals? It’s time to take a deeper look. Here is an exploration of the main benefits of adopting BPM and the reason why the BPM market is thriving worldwide.

This Process Street article will include:

  • A brief primer on Business Process Management (BPM)
  • The 9 benefits of BPM: How to boost your business
  • How you can get started and reap the benefits of BPM today!

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22 Business Growth Lessons for Startups from SaaStr Europa

business growthStartup life is hard enough when you’re trying to get a product off the ground.

But the challenge doesn’t stop at your first investment round.

The growth stage of a startup is where a whole load more are likely to flounder. You’ve made big promises to your investors and you’re struggling to meet those targets – not ideal.

Achieving the first stages of growth necessary to access further venture capital, or generate revenues you can rely on, is not easy. Your customers have higher expectations for your product and your team is expanding and professionalizing all while you’re still trying to improve output.

Fortunately, conferences exist where you can go to watch lectures, promote your product, and realize that everyone else is fighting the same issues at the networking events.

One growing scene at the moment is the European SaaS market.

Not as mature as its American cousin, the SaaS market in Europe has an explosion of companies and all of them are vying for that next stage of growth.

That’s why we went down to SaaStr Europa to find out what advice the speakers and panels would have for the 2019 cohort.

In this Process Street article, we’ll cover the key business growth lessons from a series of headline lectures:

  • Logging in to Paris
  • The Answers to Everything – with SaaStr, G2, Twilio, and CircleCI
  • Hackathon to Unicorn – with Talkdesk
  • Happy Customers at Scale – with New Relic
  • The Rules You Can Break – with Tradeshift
  • Freemium at Scale – with Typeform
  • Process Street won the prize!

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Confronting an Employee? 11 Communication Mistakes Managers Make

confronting an employeeJennifer Lockman graduated from UCLA majoring in Journalism. Now she works as a writer. Her expertise includes general education, e-learning, business, writing, and lifestyle.

Being a manager often puts you in a difficult position.

It isn’t always about smiling and cheering for your employees. It also means that you have to right the wrongs, and come face to face with unpleasant situations.

While there are countless ways to motivate the team and encourage them to attain success, when it comes to tackling the hurdles along the way not all managers have the knack for it.

Of course, one could try to instigate the fear of getting fired if you displease the manager, but that might not be the most effective way to approach a conflict with an employee. Nor is letting them assume that the manager is a pushover.

So if you are dreading that meeting you should have had a long time ago, we are here to tell you what to avoid and how to approach the situation. With adequate communication, a confrontation could help build stronger relationships in the office and boost performance.

In this Process Street article, we’ll cover 11 common mistakes managers make when confronting their employees and provide you with a host of process templates to try to make your life easier!

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Project vs Process: What’s the Best Form of Management for Me?

project vs processWhen it comes to managing what work gets done, we’re often faced with a choice: is this a project, a process, …or both?

Different tasks need different approaches.

You need multiple techniques in your skillset and understanding the difference between projects and processes, and how this impacts on work, makes for a very useful tool.

In this Process Street article, we’ll look at:

  • Project vs Process: What’s the difference?
  • What is a process?
  • What is a project?
  • The principles of process management
  • How projects can become processes
  • Get started with process management today

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What are Maturity Models in Business? (Capability Maturity Model, AIMM, and More)

maturity modelWhen you’re building a business, a team, or any kind of system, you need ways to understand how well you’re doing.

You want to be able to look at your performance and set base standards which have to be met, and be able to contrast those standards with an understanding of what best practice looks like.

You want to understand where on that scale of performance you are at.

It’s why we use things like KPIs, OKRs, or other goal/objective driven metrics.

But those metrics, as useful as they are for some things, are often hard to apply to qualitative data.

This is where maturity models can become an incredibly useful tool.

One model we’ll discuss here is the Capability Maturity Model, and the CMMI Institute alone appears to have about +8500 accredited users of this model (interestingly, in 2018 ~80% were pairing it with agile methodologies).

The problem, though, is that maturity models are often shrouded in complex terminology and overly-convoluted systems. How am I supposed to implement one in my business if people can’t understand it?

In this Process Street article, we’ll tear through the jargon and look at:

  • What is a maturity model?
  • What are the current limitations of business process maturity models?
  • Which are the best business process maturity models?
  • What is a Capability Maturity Model (CMM)?
  • What is the Agile ISO Maturity Model (AIMM)?
  • How does Process Street fit in your maturity model?

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