B2B marketing trends change fast, but the durable lesson is simple: buyers remember brands that make complex work easy to understand. The best B2B campaigns do not pretend an industrial product, CRM, or social platform is consumer entertainment. They turn useful proof, customer stories, and product context into content people can actually share.

These five examples show how B2B brands can build attention without flattening their expertise. MailChimp, Volvo, General Electric, Salesforce, and HootSuite all prove a different point about brand storytelling, visual content, events, social proof, and repeatable marketing execution.

This is a guest post by Hannah Butler, a web developer, designer, and writer.

A strong business newsletter gives readers a reason to keep opening your emails. It can share useful ideas, explain your work, highlight customer stories, and point people toward the next best action without turning every send into a hard sell.

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Writers are inherently nosy curious. Here at Process Street, we are no different. So when I was given the opportunity to check out GitLab’s marketing playbook, I jumped at it.

GitLab itself is an interesting company. Remote-first and open source, GitLab’s evolution comes not only from its own development teams, but also contributions from a large community of contributors and users. Plus it promotes total transparency; all of GitLab’s documentation is freely accessible on its website. Like I said, interesting place.

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Guest contribution by Maja Kowalska, head of content marketing at Benhauer, where she managed SALESmanago and APPmanago content.

Marketing problems killing campaign performance rarely start in the ad account. They start in the process around marketing campaigns: who owns the customer context, which KPI decides success, and how the handoff gets from marketing to sales.

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This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors, without hurting the user experience.

Personalized marketing means using what you know about a customer, their role, source, behavior, stage, and intent, to make the next message or experience more useful. For SaaS teams, that matters because the sale is not a one-time event. It is a lifecycle of signup, activation, adoption, expansion, renewal, and support.

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AI now runs the marketing stack. The tools that mattered in 2023 are not the same ones earning results today. Agents draft campaigns, optimize creative in real time, and automate entire workflows that used to require full teams. The shift is not incremental; it is structural.

This guide covers 10 AI marketing tools that are delivering measurable value right now, from Process Street’s workflow automation to AI-native platforms for SEO, video, voice, and visual design. Each tool earned its place by solving a real marketing problem better than the alternatives. If you are building or running a marketing operation, these are the tools worth evaluating.

• Process Street: Best for marketing workflow automation
• Canva AI: Best for visual content creation
• Optimove: Best for customer data and campaign intelligence
• Surfer SEO: Best for AI-powered content optimization
• Opus Clip: Best for short-form video creation
• ElevenLabs: Best for AI voice and audio production
• Jasper: Best for AI marketing copy at scale
• GetGenie: Best for WordPress content optimization
• Graphite Note: Best for predictive marketing analytics
• Capsule: Best for branded video editing

Mobile keyword ranking is the practice of tracking where an app appears for the searches people run in the Apple App Store and Google Play. It connects ASO keyword research, app-store listing quality, competitor monitoring, and paid search into one operating rhythm.

The app market is still crowded, but the work has changed. App Annie became data.ai in 2022, then Sensor Tower acquired data.ai in 2024. Apple Ads now gives keyword recommendations, search popularity, estimated installs, spend, average CPA, and impression-share signals. That means mobile keyword ranking is no longer just a list of keywords. It is a repeatable workflow for choosing, validating, defending, and improving app-store demand across organic ASO and paid search strategies.

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Email marketing templates give your team a repeatable way to plan, write, send, measure, and improve campaigns without starting from a blank page every time. The right template is not only copy. It is the workflow behind the email: who owns the audience, who approves the message, when the campaign launches, and how results are reviewed.

Email remains one of the highest-ROI marketing channels. Litmus reports that email averages $36 back for every $1 spent, but that return only shows up when teams run the process consistently.

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Landing page best practices are the conversion rules that keep a page focused on one visitor, one promise, and one action.

This guide covers 15 practical ways to improve landing page conversion rates, from CTA clarity and social proof to forms, page speed, message match, and testing.

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Blog posts look simple from the outside. Behind every useful post is a repeatable process for choosing the right idea, researching intent, drafting clearly, editing hard, publishing cleanly, promoting the finished piece, and refreshing it before it decays.

These 12 checklists for bloggers help you implement content marketing best practices across that full lifecycle. Use them as a blog post checklist library for research, SEO, images, pre-publish QA, peer review, approvals, promotion, content distribution, and updating old posts.

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