All posts in Marketing

5 Online Collaboration Tools That Glue Our Marketing Team Together

Black-and-white marketer arranging connected collaboration tool modules on a command board

The days of a business being run on email and local spreadsheets are long gone. No more sending over files, losing data, and waiting for hours to hear back from a co-worker. Marketing collaboration tools do more than keep conversations moving. They hold drafts, briefs, approvals, campaign calendars, customer feedback, and repeatable processes together so the work actually ships.

At Process Street, our collaboration stack starts with the workflows that govern how work gets done. Process Street is the Compliance Operations Platform that brings Docs, Ops, and built-in AI into one product, so policies and recurring work are documented, executed, and auditable in the same system.

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3 Ways to Repurpose Instagram Content for Your Email Marketing

Black-and-white email marketer placing Instagram-style photo cards into an email envelope for a campaign

Natasha Ponomaroff is the Senior Marketing Director of Instasize, a content creating toolkit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and shares guidance for the millions of creatives using Instasize to curate online content.

Seeking to establish a well-rounded online presence? There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy. To succeed, you need to know how to pair the right kind of content with the most suitable platform.

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4 Writing Mistakes to Avoid (Unless You Like Sounding Silly)

Business editor holding a proofreading marker for writing mistakes

If you want a quick explanation for why business writing gets distant, pretentious, and strangely hard to read, start with the famous 5 Monkeys and a Ladder story. It is better understood as a workplace parable than a clean laboratory study, but the point still lands: people repeat inherited rules long after the original reason disappears.

That is how many common writing mistakes survive inside companies. Someone writes in a stiff voice because that is how the last report sounded. Someone adds jargon because plain language feels too exposed. Someone calls weak copy “professional” because nobody wants to be the new monkey reaching for the bananas. Avoid those habits unless you like sounding silly.

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4 Virtual Conference Process Templates to Cut Costs & Increase Sales

Header image: Virtual Conference Process Templates

I should be sitting in a field, sipping a lukewarm cider, waiting for Aerosmith to come on stage and blow me away. Instead, the event moved online, and the same question still hits every organizer: how do you turn a live conference into a virtual conference without losing the structure that makes the event work?

Virtual conferences are no longer a stop-gap. They are part of how teams host launches, customer events, webinars, training sessions, partner summits, and hybrid programs. This guide puts four Process Street process templates at the center and shows how to plan, host, run, and troubleshoot a virtual conference with repeatable workflows that cut costs and increase sales. When costs increase, sales targets get harder to hit, so the process behind the event matters as much as the platform.

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17 Stellar Ideas to Perfect Your Business Newsletter and 30 Free Templates

Marketing operations manager calibrating a miniature newsletter printing press for business newsletter free templates

This is a guest post by Hannah Butler, a web developer, designer, and writer.

A strong business newsletter gives readers a reason to keep opening your emails. It can share useful ideas, explain your work, highlight customer stories, and point people toward the next best action without turning every send into a hard sell.

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5 B2B Marketing Trends You Need to Be Following

B2B marketer arranging an account-based marketing map model for campaign planning

B2B marketing trends change fast, but the durable lesson is simple: buyers remember brands that make complex work easy to understand. The best B2B campaigns do not pretend an industrial product, CRM, or social platform is consumer entertainment. They turn useful proof, customer stories, and product context into content people can actually share.

These five examples show how B2B brands can build attention without flattening their expertise. MailChimp, Volvo, General Electric, Salesforce, and HootSuite all prove a different point about brand storytelling, visual content, events, social proof, and repeatable marketing execution.

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5 Essential Lessons I Learned From GitLab’s Marketing Playbook

Black-and-white marketing operations leader arranging a modular campaign planning board for a GitLab marketing playbook article.

Writers are inherently nosy curious. Here at Process Street, we are no different. So when I was given the opportunity to check out GitLab’s marketing playbook, I jumped at it.

GitLab itself is an interesting company. Remote-first and open source, GitLab’s evolution comes not only from its own development teams, but also contributions from a large community of contributors and users. Plus it promotes total transparency; all of GitLab’s documentation is freely accessible on its website. Like I said, interesting place.

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3 Process Problems Killing Your Marketing Campaigns

Marketing operations lead fixing a jammed campaign workflow conveyor

Guest contribution by Maja Kowalska, head of content marketing at Benhauer, where she managed SALESmanago and APPmanago content.

Marketing problems killing campaign performance rarely start in the ad account. They start in the process around marketing campaigns: who owns the customer context, which KPI decides success, and how the handoff gets from marketing to sales.

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10 Ways to Use Personalized Marketing to Boost Your SaaS Sales

Personalized SaaS marketing workflow

This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors, without hurting the user experience.

Personalized marketing means using what you know about a customer, their role, source, behavior, stage, and intent, to make the next message or experience more useful. For SaaS teams, that matters because the sale is not a one-time event. It is a lifecycle of signup, activation, adoption, expansion, renewal, and support.

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10 Powerful AI Marketing Tools to Grow Your Business

AI marketing tools for business growth

AI now runs the marketing stack. The tools that mattered in 2023 are not the same ones earning results today. Agents draft campaigns, optimize creative in real time, and automate entire workflows that used to require full teams. The shift is not incremental; it is structural.

This guide covers 10 AI marketing tools that are delivering measurable value right now, from Process Street’s workflow automation to AI-native platforms for SEO, video, voice, and visual design. Each tool earned its place by solving a real marketing problem better than the alternatives. If you are building or running a marketing operation, these are the tools worth evaluating.

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