“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, 19th-century marketing pioneer, understood the measurement problem sales teams still face.
Fortunately, advancements in technology now give you the tools to determine what is working within your sales processes and why. These 11 game-changing sales metrics help you calculate performance, identify weaknesses, and turn metric data into action.
You have probably read a hundred CTA breakdowns that stop at “the button is red, which makes it stand out.” Useful, but it leaves the harder questions on the table. Why is the call to action where it is? Why is it that shape? What is the CTA actually trying to do, and how does the page behind it set that up?
This post takes apart 12 calls to action in detail. No one-line summaries. For each one you will see the design choice, the strategy behind it, and the lesson you can carry into your own CTAs, whether you are designing a SaaS landing page, a popup, an email button, or a sign in a physical store. CTAs now also have to read clearly to AI summary boxes and agent-driven product UIs, so the same design fundamentals pay off in even more places.
The PSC is a leading UK public relations and communications consultancy specializing in strategic communications for the property, planning, and built environment sectors. With a growing team supporting high-profile clients across the industry, maintaining efficient HR operations became critical to their success.
At Accentuate Web Design & Marketing, spearheaded by CEO and Digital Strategy Consultant Eden Brownlee, managing the intricacies of building robust digital presences for SMEs is a continuous endeavor. From strategizing brand missions to efficient onboarding of developers and strategists, the company faced operational challenges in maintaining process currency and efficiency.
The turning point came during a conference over five years ago, when a recommendation introduced Eden to Process Street as the ideal solution to optimize their workflows.
Welcome emails are the one email you should be sending.
Why?
Because they have a 91.43% open rate, can create an 86% lift in unique open rate, and have on average 5x the click-through rate of a standard email marketing campaign. I’ve uncovered heaps more stats that I’ll share with you later in the post.
For this article I took the time to subscribe to 40 top tech blogs and applied quantitative research to categorize and break down their welcome emails. Hopefully, this article will offer some kind of insight into how to write kick-ass welcome emails.
If you’re asking yourself whether your welcome emails should include power words, links, emojis, rich formatting, or plain text, or what’s the best way to sign off a welcome email – then this post is for you. Specifically, I’ll cover:
Let’s get to it.
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Alright, so your most recent marketing campaign has generated a ton of interest among your target consumers.
You’ve seen a huge spike in web traffic, mailing list subscribers, and your social media following.
But, despite all this, you still aren’t seeing much of an increase in the area that really matters:
It’s a disheartening feeling, for sure – especially considering how high your hopes were after seeing such a huge spike in traffic and engagement.
If it’s any consolation, you’re not alone.
According to data collected by HubSpot, 79% of marketing qualified leads never end up converting. In other words, nearly four of every five people who show a genuine interest in a given brand end up walking away without making a purchase from said company.
Now, one of the main reasons this number is so high is because many companies implement sub-par strategies for nurturing these qualified leads – if they implement lead-nurturing strategies at all.
On the bright side of things, this means that if you focus heavily on nurturing your qualified leads, you’ll almost definitely be doing more than your competitors are in terms of providing value to your target customers.
In this article, we’re going to focus on how to use email workflows as part of your marketing strategy to nurture leads and increase their probability of converting into paying customers.
Before we get into the best practices for creating automated email workflows, we first need to explain exactly what email workflows are, and how using them can benefit your company.
Let’s get started.
This is a guest post from Oren Greenberg, a growth marketer and founder of the Kurve consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.
A business is an abstract entity, which is brought to life by its people. Every team member has a part to play in representing their organization – not in the sense of blindly flying the flag or sacrificing their own identity, but in the sense of owning their area of expertise and sharing their deepest knowledge.
These days, it’s normal for a business leader to build their own personal brand. These are the “thought-leaders” we hear about so often. But I believe that too many organizations stop here, and miss the chance to create a team of people who all have strong personal brands.
In turn, I believe this limits the opportunity to build credibility, reliability, and authority – three of the key considerations for B2B buyers.
So, the tactics I discuss in this Process Street article are designed to apply to team members at every level of the hierarchy. They are suitable for business leaders, but also for executives and junior staff.
Marketing your product to a wide audience is a real challenge for many businesses. Acquisition costs can be high and effective optimization of approach requires bucketloads of data.
According to research from Aberdeen Group, users of marketing automation software are 17 times more likely to track all their data than those who don’t employ these platforms. This drives improvement and is one of the primary reasons that users of marketing automation decrease customer acquisition costs year on year at over twice the rate of their competition.
Modern marketing methods mean that multiple in-depth campaigns can be run without all the unnecessary administration and time-consuming efforts of the past.
There are many automation tools to choose from on the market and in this article we’ll run through 10 of the best, giving you a breakdown of what each offers.
A value statement isn’t some kind of jargon speak for “what we think matters”. It’s a statement of what your company is, what it stands for, and what everyone can expect from it.
It’s the “soul” of your team.
“Culture is living values.
Values are written words, and your culture is how you actually live [them].” – Jeff Lawson, Articulating Company Values & Living Them Authentically: Jeff Lawson
Whether you need to unite your team around a core set of ideals, show potential recruits what to expect and how to act or resonate with your core audience, these values are an essential part of any coherent company. Without defining them everyone will be working on their own assumptions.
So, how do you create a value statement that’s effective, concise, direct and, most importantly, accurately reflects your company?
To answer that, let’s dive straight in.
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Your boss has just asked you to write an email telling your customers their free trial has ended and encouraging them to upgrade to premium. But writing isn’t your thing and you could use some copywriting examples.
I mean, where do you start? What do these emails look like? If you had a swipe file, you’d have a reference point straight away.
Swipe files are collections of material kept by creatives for easy reference, consisting of great material you can learn from. If you’re just starting out, you’ll probably want to start making one and be prepared for your next assignment.
It’s best to amass your swipe file as you go, quickly adding quality copywriting examples when you see them and tagging for easy reference. Keep reading to find out how to do this using Evernote. But first, let’s look at where you can find awesome material to get started.
While relatively new, Swiped is actively archiving a large selection of new and classic ads, emails, pop-ups, sales letters, direct mail examples and more.
If you’ve already got some material for your swipe file, go ahead and upload it to Swiped! It survives on user uploads and is an amazing labor of love by Mike Schauer.
It was created because archives of ads are sparse, and if you’re a copywriter or advertisers without a hefty swipe file you’ll have to rely on the rare chance that someone has uploaded the advert you want to reference somewhere on the web.
As it turns out, most people don’t really like ads that much. More often than not, you won’t find what you’re looking for.
Swiped’s collection is small, but growing quickly and has an active community of marketers uploading their finds and even making annotations to highlight the effective elements.
