Content marketing is definitely in the top 3 spammiest areas of marketing.

Not a day goes by where someone isn’t trying to get me to link to their dodgy looking website or sending me nonsense.

In some cases you just have to respect the hustle. I know the article I was pitched yesterday wasn’t written by “John Smith” because the use of English in the title didn’t make sense. If you’re a non-native English speaker though, you often need to take those risks. I’d do the same.

But content marketing isn’t all spam and nonsense.

Lots of places do great content that’s high quality and produces loads of value for their audience. Outreach, relationship building, and collaborations aren’t always tacky either – they can be great ways to co-create content; media content being a really useful avenue for this.

We’ve created the best process management content on the web for a good while, and people come to us as a trusted source on other areas like onboarding, HR, operations, ISO, and customer success. That stuff, we’re good at.

The second part, though, is something we’ve been working on doing better.

In this Process Street article, I’ll explain how and why we moved to a co-marketing focus to support our SEO and business goals, including:

• Why not just backlink build and guest post?
• How is our relationship management system set up?
• We’re seeing results and our flow is much smoother

Let’s jump right in!
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Your attention span is shorter than a goldfish’s.

This isn’t meant to be a personal insult. All of our attention spans are now pretty ba-… wait, how was I going to finish this sentence?

Blame it on what you will – the break-neck speed in which content is published on the internet, the various devices all vying for our attention, or a lifestyle that’s overly digitalized – but there’s no getting away from it. There’s only an 8-second window before concentration plummets.

For journalists, content marketers, and pretty much anyone who uses the written word to deliver information, this isn’t news you want to hear.

But with the inverted pyramid, you can quickly supply global audiences with the news they do want to hear – and quickly (read: before they move onto the next shiny, sparkly thing).

In this post from Process Street, you’re going to learn about the inverted pyramid, the benefits of using it, see examples of it in action, and discover how checklists can help you with getting the right information out there. Fast.

Read through these sections to get completely clued up:

• What does inverted pyramid mean?
• Inverted pyramid examples (from 1865, 2018, and 2020)
• Benefits of the inverted pyramid writing structure
• How to not bury the lead (by taking a systematic approach)
• Ensure your audiences get what they need with Process Street!

Now, what was the topic again? Oh, right – the inverted pyramid!

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This is a guest post from internet marketing specialist Deana Kovač at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke – and she just can’t start her day without a hot cup of coffee!

With millions of blog posts being published daily, consumers are exposed to more content than ever before. This is intense competition, meaning not every piece of content is going to stand out.

Statistics show that 65% of marketers rank the production of engaging content as their biggest challenge – yes, churning out quality information can really be a hard task.

The Process Street blog has been going for a while now. Since 2014, to be precise. Along the way, we figured out a pretty solid process for making the most out of old content.

It’s a kind of content optimization: optimize existing underperforming content by making small, but impactful changes.

With a few tweaks to the information and layout that is already there, you can negate the need for time heavy research required for a fresh piece.

Additionally, underperforming content harms your SEO efforts. Google has said as much.

What’s more, recent SEO research suggests that having many low‐value‐add URLs can negatively affect a site’s crawling and indexing.

But don’t worry – we wrote this post so that you can follow our process to weed out and rejuvenate your low-value content.

It’s simple really. By optimizing the same content to perform better, you convert low-value URLs to high-value resources. This can prove to be a very rewarding strategy if implemented correctly.

In this article, you will learn how to fix underperforming content through content optimization, the process of which has been split into two stages:

• Content optimization: How to separate good content from bad content
• Content optimization: Our six simple tips

We also go into some depth as to how you might use Process Street to streamline your content creation workflow, by taking advantage of some of our free checklist templates!
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What are audit procedures? Can you define the term with a single definition?

How are audit procedures relevant to your business?

How would you go about implementing audit procedures?

I will stop with the interrogation. I hope though, I have you thinking – I mean really thinking – about the term audit procedure. From my own experience, most people hear the term audit and have a general idea of what this is. But when it comes to defining the term or implementing audit procedures in a business, they struggle.

If you are one of those people, then luck is in your favor for having stumbled on this article. In this article, we at Process Street will take a look at audit procedures, define what they are and how they are implemented.
We then turn our attention to a specific type of audit procedure, namely, the internal audit. Finally, I will introduce to you Process Street’s new, game-changing feature: approvals.

This article is structured as below:

• Audit procedures: What are they?
• Audit procedures: The auditing process
• Audit procedures: Four different types of auditing opinion
• Internal audit: What is an internal audit
• Internal audit: The benefits internal audits bring to your business
• Internal audit: Disasters caused by internal audit neglect
• How you can use Process Street to conduct an internal audit for your business
• Process Street’s approvals feature and its use-value for internal audits
• A whistle-stop tour through Process Street’s free internal audit template resources

In the section A whistle-stop tour through Process Street’s free internal audit templates, you are presented with 19 free templates. I have listed these templates below so that you can plunge right in. Keep reading for more information on each template.

1. Financial Audit Checklist
2. Environmental Accounting Internal Audit
3. Environmental Management Self Audit Checklist
4. Management Systems Audit Checklist
5. ISO 9001 and ISO 14001 Integrated Management System (IMS) Checklist
6. ISO 9001:2015 Internal Audit Checklist for Quality Management Systems
7. PPC Audit Checklist
8. Google Analytics Audit
9. Technical SEO Audit
10. UX Audit
11. ISO 27001 Information Security Management System (ISO27K ISMS) Audit Checklist
12. SQL Server Audit Checklist
13. Firewall Audit Checklist
14. Network SecurityAudit Checklist
15. Occupational Health and Safety (OHS) Audit Checklist
16. Diversity Management Monthly Audit
17. Hotel Sustainability Audit
18. Laboratory Safety Procedure Audit
19. Retail Store Audit Checklist

Shall we get started?
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Content marketing. Content strategy. Content… development?

There are so many content-related words buzzing around the world wide web.

Confused?

I don’t blame you.

However, any marketer or content creator worth their salt will know that content development is not a process to skimp out on.

That’s why, in this article, I’ll be discussing – and all in plain terms – what content development is and why it’s important. Plus, I’ll provide you with a content development process that’ll ensure you’ll research, create, edit, and promote stellar content audiences will want to engage with. Every. Single. Time.

Simply read through the following sections to get the complete low-down on content development:

• What is the content development definition?
• The difference between content strategy, marketing, and development
• Why is content development so important?
• An 8-step content development process for success
• Become an excellent content developer with our superpowered checklists!

Ready to become content with your content?

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For over half a decade now, the team at Process Street has been creating stellar content so that businesses around the world can become the best they can be.

In terms of numbers, that’s nearly 1,000 on-site business blog posts we’ve published!

Considering this vast swathe of content, there may be a few times where, if you’re a veteran reader, you’ve missed posts that would’ve been high-value resources for your business.

Similarly, if you’re a new visitor (welcome, by the way! ) you may not be sure where to get started.

That’s why we’ve created this roundup post of our greatest business blog posts. To boot, the posts have been categorized into separate sections so you can find relevant content quickly:

• What business content can you expect from the Process Street blog?
• Process Street’s greatest business blog posts, categorized!
• Business blog posts: Automation
• Business blog posts: Case studies
• Business blog posts: Human resources
• Business blog posts: ISO and quality management
• Business blog posts: Marketing
• Business blog posts: Management and organizational theory
• Business blog posts: Property management
• Business blog posts: Productivity
• Business blog posts: Sustainable business
• Business blog posts: Tools and tech
• Business blog posts: Just for fun!
• How does Process Street stand apart from other business blogs?

Now, let’s learn a thing or two.

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This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

• How to improve your content plan
• Content framework step #1: Setting your content marketing goals
• Content framework step #2: Undergoing content research
• Content framework step #3: Establish your authority
• Content framework step #4: Cross-promotion
• Use Process Street to complement this content marketing framework!

Ready to dive in?

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This is a guest post from Martha Jameson. As an educator at PhDKingdom.com and AcademicBrits.com, Martha found her calling as a writer, after pursuing web design and management. Her main goals are to share her experience, motivation and knowledge with her readers.

Link building has been a contested subject in SEO circles, not least because of the amount of speculation that goes into figuring out what factors are most important for securing you a top SERP spot.

Despite the controversy around Google’s search algorithm, a great deal of research has actually gone into figuring out what’s happening under the hood. At this point, we can be fairly sure that link building is a significant factor in the SEO of your website.

In fact, it’s actually quite difficult to get your website ranking without the help of link building.

SparkToro’s recent survey of over 1,500 professional SEOs placed the quality of linking sites and pages as the second most important factor, out of 26. That’s a big deal.

Building links is all about linking your website to others, and theirs to yours. As you increase your links, you increase the ability for your readers to access more relevant data, thereby increasing your own website’s relevance.

You’ve got to approach link building seriously in order to use it to your utmost advantage. Search engines will crawl through each page of your website in search of this information.

When you do this right, you can help boost your website rankings and help more readers find and access your content.

Here are 10 of the most effective SEO link building tips of 2019:

• Start co-authoring!
• Check out competitor keywords
• Peek at your competitor’s backlinks
• Watch out for new competitor keywords
• Help a reporter out (HARO)
• Start a blog
• Treat your testimonials like backlinks
• Choose evergreen keywords and topics
• Master the skyscraper technique
• Recover your dead backlinks
• Bonus tip: Check Wikipedia’s dead links
• Using Process Street for effective link building

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We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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This is a guest post by Nicole Cowart, an online marketing executive. She works at a cloud-based company that offers smart business solutions. She is currently studying for her Master’s degree in Web Development.

Digital marketing is the future of marketing and doing business. Most successful companies currently have their online websites and stores that generate more traffic.

Nevertheless, online marketing is also the right place for beginners who are taking their first steps in the business realm.

Even if you’re not a professional marketer, you can still design and execute a successful content strategy that helps you establish your status in the online world. All you need is a good process for it.

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