All posts in Blogging


Why & How We Focus on Co-Marketing in Our Content Marketing Team

Why and How We Focus on Co-Marketing in Our Content Marketing Team-01Content marketing is definitely in the top 3 spammiest areas of marketing.

Not a day goes by where someone isn’t trying to get me to link to their dodgy looking website or sending me nonsense.

In some cases you just have to respect the hustle. I know the article I was pitched yesterday wasn’t written by “John Smith” because the use of English in the title didn’t make sense. If you’re a non-native English speaker though, you often need to take those risks. I’d do the same.

But content marketing isn’t all spam and nonsense.

Lots of places do great content that’s high quality and produces loads of value for their audience. Outreach, relationship building, and collaborations aren’t always tacky either – they can be great ways to co-create content; media content being a really useful avenue for this.

We’ve created the best process management content on the web for a good while, and people come to us as a trusted source on other areas like onboarding, HR, operations, ISO, and customer success. That stuff, we’re good at.

The second part, though, is something we’ve been working on doing better.

In this Process Street article, I’ll explain how and why we moved to a co-marketing focus to support our SEO and business goals, including:

  • Why not just backlink build and guest post?
  • How is our relationship management system set up?
  • We’re seeing results and our flow is much smoother

Let’s jump right in!
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I Analyzed 40 Top Tech Blog Welcome Emails: Find Out Their Secret

Best-blog-subscription-emailsWelcome emails are the one email you should be sending.

Why?

Because they have a 91.43% open rate, can create an 86% lift in unique open rate, and have on average 5x the click-through rate of a standard email marketing campaign. I’ve uncovered heaps more stats that I’ll share with you later in the post.

For this article I took the time to subscribe to 40 top tech blogs and applied quantitative research to categorize and break down their welcome emails. Hopefully, this article will offer some kind of insight into how to write kick-ass welcome emails.

If you’re asking yourself whether your welcome emails should include power words, links, emojis, rich formatting, or plain text, or what’s the best way to sign off a welcome email – then this post is for you. Specifically, I’ll cover:

Let’s get to it. 🚀
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Inverted Pyramid: Don’t Bury the Lead — Give People What They Want (Fast)!

Inverted Pyramid

Your attention span is shorter than a goldfish’s.

This isn’t meant to be a personal insult. All of our attention spans are now pretty ba-… wait, how was I going to finish this sentence?

Blame it on what you will – the break-neck speed in which content is published on the internet, the various devices all vying for our attention, or a lifestyle that’s overly digitalized – but there’s no getting away from it. There’s only an 8-second window before concentration plummets.

For journalists, content marketers, and pretty much anyone who uses the written word to deliver information, this isn’t news you want to hear.

But with the inverted pyramid, you can quickly supply global audiences with the news they do want to hear – and quickly (read: before they move onto the next shiny, sparkly thing).

In this post from Process Street, you’re going to learn about the inverted pyramid, the benefits of using it, see examples of it in action, and discover how checklists can help you with getting the right information out there. Fast.

Read through these sections to get completely clued up:

Now, what was the topic again? Oh, right – the inverted pyramid!

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Content Optimization: Fix Underperforming Content Without Tossing It Out

Content optimization

This is a guest post from internet marketing specialist Deana Kovač at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke – and she just can’t start her day without a hot cup of coffee!

With millions of blog posts being published daily, consumers are exposed to more content than ever before. This is intense competition, meaning not every piece of content is going to stand out.

Statistics show that 65% of marketers rank the production of engaging content as their biggest challenge – yes, churning out quality information can really be a hard task.

The Process Street blog has been going for a while now. Since 2014, to be precise. Along the way, we figured out a pretty solid process for making the most out of old content.

It’s a kind of content optimization: optimize existing underperforming content by making small, but impactful changes.

With a few tweaks to the information and layout that is already there, you can negate the need for time heavy research required for a fresh piece.

Additionally, underperforming content harms your SEO efforts. Google has said as much.

What’s more, recent SEO research suggests that having many low‐value‐add URLs can negatively affect a site’s crawling and indexing.

But don’t worry – we wrote this post so that you can follow our process to weed out and rejuvenate your low-value content.

It’s simple really. By optimizing the same content to perform better, you convert low-value URLs to high-value resources. This can prove to be a very rewarding strategy if implemented correctly.

In this article, you will learn how to fix underperforming content through content optimization, the process of which has been split into two stages:

We also go into some depth as to how you might use Process Street to streamline your content creation workflow, by taking advantage of some of our free checklist templates!
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Audit Procedures: A Quick Tour with 19 (Free) Templates

Auditing procedures

What are audit procedures? Can you define the term with a single definition?

How are audit procedures relevant to your business?

How would you go about implementing audit procedures?

I will stop with the interrogation. I hope though, I have you thinking – I mean really thinking – about the term audit procedure. From my own experience, most people hear the term audit and have a general idea of what this is. But when it comes to defining the term or implementing audit procedures in a business, they struggle.

If you are one of those people, then luck is in your favor for having stumbled on this article. In this article, we at Process Street will take a look at audit procedures, define what they are and how they are implemented.
We then turn our attention to a specific type of audit procedure, namely, the internal audit. Finally, I will introduce to you Process Street’s new, game-changing feature: approvals.

This article is structured as below:

In the section A whistle-stop tour through Process Street’s free internal audit templates, you are presented with 19 free templates. I have listed these templates below so that you can plunge right in. Keep reading for more information on each template.

  1. Financial Audit Checklist
  2. Environmental Accounting Internal Audit
  3. Environmental Management Self Audit Checklist
  4. Management Systems Audit Checklist
  5. ISO 9001 and ISO 14001 Integrated Management System (IMS) Checklist
  6. ISO 9001:2015 Internal Audit Checklist for Quality Management Systems
  7. PPC Audit Checklist
  8. Google Analytics Audit
  9. Technical SEO Audit
  10. UX Audit
  11. ISO 27001 Information Security Management System (ISO27K ISMS) Audit Checklist
  12. SQL Server Audit Checklist
  13. Firewall Audit Checklist
  14. Network SecurityAudit Checklist
  15. Occupational Health and Safety (OHS) Audit Checklist
  16. Diversity Management Monthly Audit
  17. Hotel Sustainability Audit
  18. Laboratory Safety Procedure Audit
  19. Retail Store Audit Checklist

Shall we get started?
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How to Create A+ Content with a Content Development Process

Content Development

Content marketing. Content strategy. Content… development? 🤯

There are so many content-related words buzzing around the world wide web.

Confused?

I don’t blame you.

However, any marketer or content creator worth their salt will know that content development is not a process to skimp out on.

That’s why, in this article, I’ll be discussing – and all in plain terms – what content development is and why it’s important. Plus, I’ll provide you with a content development process that’ll ensure you’ll research, create, edit, and promote stellar content audiences will want to engage with. Every. Single. Time.

Simply read through the following sections to get the complete low-down on content development:

Ready to become content with your content?

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The Process Street Blog: Our Greatest Business Blog Posts (Ever!)

business blog

For over half a decade now, the team at Process Street has been creating stellar content so that businesses around the world can become the best they can be.

In terms of numbers, that’s nearly 1,000 on-site business blog posts we’ve published!

Considering this vast swathe of content, there may be a few times where, if you’re a veteran reader, you’ve missed posts that would’ve been high-value resources for your business.

Similarly, if you’re a new visitor (welcome, by the way! 👋) you may not be sure where to get started.

That’s why we’ve created this roundup post of our greatest business blog posts. To boot, the posts have been categorized into separate sections so you can find relevant content quickly:

Now, let’s learn a thing or two. 📚

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Boost Site Traffic with a 4-Step Content Marketing Framework

Content marketing framework

This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

Ready to dive in?

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The 10 Most Effective SEO Link Building Strategies of 2019

Link Building Strategies

This is a guest post from Martha Jameson. As an educator at PhDKingdom.com and AcademicBrits.com, Martha found her calling as a writer, after pursuing web design and management. Her main goals are to share her experience, motivation and knowledge with her readers.

Link building has been a contested subject in SEO circles, not least because of the amount of speculation that goes into figuring out what factors are most important for securing you a top SERP spot.

Despite the controversy around Google’s search algorithm, a great deal of research has actually gone into figuring out what’s happening under the hood. At this point, we can be fairly sure that link building is a significant factor in the SEO of your website.

In fact, it’s actually quite difficult to get your website ranking without the help of link building.

SparkToro’s recent survey of over 1,500 professional SEOs placed the quality of linking sites and pages as the second most important factor, out of 26. That’s a big deal.

Building links is all about linking your website to others, and theirs to yours. As you increase your links, you increase the ability for your readers to access more relevant data, thereby increasing your own website’s relevance.

You’ve got to approach link building seriously in order to use it to your utmost advantage. Search engines will crawl through each page of your website in search of this information.

When you do this right, you can help boost your website rankings and help more readers find and access your content.

Here are 10 of the most effective SEO link building tips of 2019:

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Content Creation: What I’ve Learned From Writing 157 Articles This Year

Content Creation

We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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