Content marketing is definitely in the top 3 spammiest areas of marketing.
Not a day goes by where someone isn’t trying to get me to link to their dodgy looking website or sending me nonsense.
In some cases you just have to respect the hustle. I know the article I was pitched yesterday wasn’t written by “John Smith” because the use of English in the title didn’t make sense. If you’re a non-native English speaker though, you often need to take those risks. I’d do the same.
But content marketing isn’t all spam and nonsense.
Lots of places do great content that’s high quality and produces loads of value for their audience. Outreach, relationship building, and collaborations aren’t always tacky either – they can be great ways to co-create content; media content being a really useful avenue for this.
We’ve created the best process management content on the web for a good while, and people come to us as a trusted source on other areas like onboarding, HR, operations, ISO, and customer success. That stuff, we’re good at.
The second part, though, is something we’ve been working on doing better.
In this Process Street article, I’ll explain how and why we moved to a co-marketing focus to support our SEO and business goals, including:
- Why not just backlink build and guest post?
- How is our relationship management system set up?
- We’re seeing results and our flow is much smoother
Let’s jump right in!