Blogging – Process Street

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How Subscriptions Will Stop Fake News Killing Digital Content

stop fake news quality content headerFake news is a hot button issue right now and one we’ve covered a couple of times at Process Street.

Normally, the discussion of fake news is a roundly negative affair.

How do we come back from consistently lowering journalistic standards? What does this mean for society?

In this article, I’m going to put a more positive face on and explain why there’s good reason to believe quality journalism is going to make a comeback – it may have already begun!

  • We’ll look at broadly what fake news is, and why it isn’t a wholly new phenomena.
  • We’ll look at the financial performance of different media outlets and try to understand what economic motivations there are in the industry, plus how that impacts on content.
  • We’ll look at the new wave of journalistic opportunities and what you can do to help!

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A Legal Guide for Bloggers: Copyright, the DMCA, and Fair Use Images

legal guide for bloggers fair use images - header

Can you afford to pay $8000+ for using an image in one of your blog posts?

If not (or if you’d rather use images for free) then you need to know the laws surrounding blogging.

It’s easy to fall prey to copyright and disclosure issues if you haven’t read a legal guide for bloggers, and so that’s exactly what I’ve created here.

Whether you’re a veteran blogger looking to secure yourself against surprise lawsuits or a fresh face who doesn’t want to be run out of pocket when building a blog, keep reading to find out:

  • What copyright is and how it affects your writing
  • How to secure your work legally
  • What you can and can’t use
  • How to find fair use images that are free to use

So, if you happen to like not being sued for honest (and avoidable) mistakes, keep reading.
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The Complete Guide to Dictation Software: How I Saved My Hands

dictation software - header edited

Dictation software isn’t just something that can save you time by typing out your speech and performing commands. Talking instead of typing can and will help you prevent lasting damage to your hands.

You might think that sounds silly, and so did I.

I’m 23 – way too young to be worried about my joints or work-related injuries (my work isn’t exactly manual labor).

Then my hands seized up. Repetitive strain injury.

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How to Start a Media Company and Actually Make Money

how to start a media company and actually make moneyThe Guardian is a 195 year old British newspaper which expects to burn through £90m in 2017 after incurring damage of £200m the year before.

The Economist once described The Guardian as:

“[T]he most stylish paper in the hyper-competitive British quality pack, the wittiest and best-designed, the strongest for features, the one most likely to reflect modern life.”

At it’s peak it sold half a million papers per day. In June 2016, at peak Brexit-vote tension, The Guardian online claimed to have over 165m unique monthly browsers.

Yet, despite this history, reputation, and traffic, there are serious warnings that the money will run dry in as little as six or seven years.

If they can’t make it work, how can anyone? What future is there for journalism and traditional media?

In this article, we’ll explore a number of business models in use today on both a large and small scale, and begin to analyze their strengths and weaknesses.

We’ll break that down into 10 key recommendations for anyone looking to hop onboard the media startup bandwagon.

Then, for a bit of fun, we’ll delve into what could lie ahead for the future of print media.

Extra, extra! Read all about it!

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How We Collect and Analyze Customer Feedback to Improve Our Startup

I didn’t used to see the point of surveys…

I’m much more comfortable with scraping data, using software and relying on trends based on in-depth studies. I didn’t understand how it could be beneficial to read unstructured feedback from a few hundred people until I conducted a survey myself.

It’s not easy to know if what you’re doing is important for your ideal user or reader. You might believe that a certain marketing campaign or product feature is going to be the next big hit that brings customers, but without hearing the opinions of your audiences, you’re making another shot in the dark.

In July, I sent out the first reader survey we’ve done at Process Street. I built the processes and learned the benefits as I went along, and in this post I want to share them with you.

As a result of the survey, we received hundreds of common problems to solve in our articles, allowing us to create relevant and high-converting content. And, speaking of conversions, the follow-up conversations with respondents landed us a few new users and customers!

For a quick email template and a few hours of data entry, I’d say it’s well worth trying. In this article, I’m going to show you exactly how we surveyed our readers, and how it’s helped us improve our marketing and product. But first, an explanation of what I mean by feedback.

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How I Research & Write an Article Using Irresistible Original Data

When I was about 7 years old, I made a deliberate decision to stop caring about math.

I remember the moment clearly. I started sitting closer to the back of the class, stopped answering questions, and, eventually, I stopped being asked questions by the teacher.

I told myself that it wasn’t worth learning because we have tools like computers and calculators. Consistently, I got mediocre grades in the topic and only scraped through the finals with a borderline passing grade…

It wasn’t until I started working at Process Street that I cared about data, charts, spreadsheets and correlations.

Research and data manipulation skills are extremely important for pretty much anyone that has to devise their own solutions.

Not only that, studies are incredible marketing tools. Original data attracts links and shares like nothing else because it’s one of the few newsworthy things a company can do. You’ve got product releases, funding announcements, and research.

And it’s not just my own theories that say studies attract high-quality backlinks…

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55 Insanely Useful Startup Blogs: VCs, Sales, Marketing & Design (2017)

At Process Street, a lot of startup blogs are required reading for our team.

It makes sense, because your startup will be informed and improved by what it reads, and every team needs to stay on top of what’s being spoken about.

In this post, I’ve compiled the 55 best blogs for startups (plus one recommended article from each) in these categories:

  • Venture capitalist blogs
  • Marketing blogs
  • Sales blogs
  • UX & design blogs
  • Customer success & support blogs

… All focused specifically on advice for startups.

Here they are:

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How to Read More and Become an Expert Blogger in 30 days

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Over the last year working remotely at Process Street, I’ve been researching as I go. I survived on dumb luck and baseline writing skills.

However, in the last 30 days I’ve built a system to teach myself how to read more. I’ve built up a library of articles, authors, quotes, books, tips, and ideas I can draw upon whenever I need to write or find the motivation to keep going.

The best part is that I spent next to no extra time outside of work in order to do this, and it all boils down to five elements:

  • Filling dead air with podcasts
  • Setting up an RSS feed
  • Always having a book on the go
  • Productively procrastinating
  • Following 50 people on Twitter

how to read more - reading-gif

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Content Creation: What I’ve Learned From Writing 157 Articles This Year

Content Creation

We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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Writing App Comparison: Quip vs. Microsoft Word vs. Google Docs

writing app

You need a solid writing app.

It’s vital for practically every kind of company—whether it’s for drafting contracts, writing up website content, or just putting together internal documentation.

But team collaboration can easily become a huge nuisance.

The more people involved, the more difficult it can be to decide on the right edits and produce a coherent piece. That means the last thing you want is even more trouble dealing with a collaboration tool that doesn’t fit your workflow.

We delved into the features of three popular collaborative writing apps—Quip, Microsoft Word, and Google Docs—to help you decide upon which is best for your team.

In this post, we’re going to compare each app’s features in the fields of:

  • Sharing
  • Concurrent editing
  • Revision history
  • Chatting and commenting
  • Organization

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