How do you know that your audience likes what you’re doing? Are they interested in what you’re saying and getting involved in the ways that you want them to be?
To know that, you need to track your audience engagement. To help you do that, we here at Process Street have broken down the what, how, and why of audience engagement in this post.
Ogilvy on Advertising was one of the first books I had on my reading list back when I created my system for reading more. My only regret after finally reading it is having delayed for a year and a half.
Drawing from 40 years of experience, David Ogilvy shows what he learned from creating some of the most successful advertising campaigns of the twentieth century. The father of advertising was blunt, occasionally hostile, and never pretending to be infallible, but many of the marketing tips he championed decades ago still hold up because they are grounded in customer behavior, research, and clear writing.
Content promotion is the planned work of getting a useful asset in front of the people most likely to benefit from it. Publishing is only the starting point: a strong content promotion checklist connects each post, video, guide, or report to the right owned, earned, community, and paid distribution channels.
This advanced content promotion checklist turns that work into a repeatable content distribution strategy. It covers preparation, social media, email, outreach, syndication, communities, paid promotion, internal links, link roundups, repurposing, and measurement so every channel has an owner and every result can improve the next campaign.
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“Agile marketing” is not a useless jargon term or some kind of crutch. It is a practical way to plan campaigns, ship useful work, learn from evidence, and change course before a rigid plan turns into expensive baggage.
It is also not nearly as intimidating as it might first seem. If your team already drafts, tests, reviews, and improves its work, you have the raw materials. Agile marketing turns those habits into a visible operating system.
These insanely useful Chrome extensions for digital marketers help with the browser work that still eats time every day: email, research, bookmarking, SEO checks, analytics, screenshots, social scheduling, writing, and page QA.
Use this list as a practical extension stack. Pick the tools that match your workflow, keep permissions under review, and document when each extension should be used so the work stays consistent across the team.
These fully-documented marketing processes are built for work you can outsource to a virtual assistant, contractor, agency teammate, or internal marketing operator. We have had plenty of requests for pre-made processes that make the handoff clear: the tools, inputs, decisions, and finish line are already documented.
Use the exact processes below to find email addresses, research keywords, stay on top of mentions, build influencer databases, run broken link outreach, and review guest posts. Treat each one as a repeatable marketing workflow template: assign the owner, run the workflow, track status, and improve the process as your team learns.
Quora is still one of the fastest places to discover hidden content ideas because the questions are already written in the language your audience uses. The question and answer site remains a gold mine for finding out what your market cares about, how you can solve their problem, who the influencers are, and what other data appears at a glance before you invest effort writing.
The trick is to treat Quora as audience research, not as a place to copy topics. Look for repeated questions, strong answer threads, niche debates, and specific wording. Then turn those signals into useful blog post ideas, guides, checklists, videos, outreach angles, and keywords your readers would actually recognize.
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Managing PPC campaigns is not a one-time setup job. Budgets shift, search terms drift, conversion tracking breaks, and automated recommendations can push campaigns in the wrong direction if nobody is checking the work.
These six PPC management checklists give you a practical operating rhythm for paid ads: audit the account, review campaigns daily, dig deeper weekly, report monthly, analyze keyword competition, and launch Facebook ads without relying on memory.
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The following is a guest post from Etee Dubey, a full-time content marketer at Outgrow and part-time dreamer. In her free time, she catches up with her reading and often finds herself explaining the meaning of her eccentric name to people around her.
Every interactive marketing trends list has one thing in common: the dilemma of choice for marketers. And frankly, we understand if you get a bit confused with so many options flying around. Which content marketing trend will give you the best ROI? Which one suits your company the best? What is a trend, anyway?
One big thing startups do differently from big companies is experimentation. Startups are less like finely tuned money machines and more like laboratories. They have less to lose from a wrong test and everything to gain from one that works.
At Process Street, we have had our share of surprisingly strong marketing experiments, plus a few that went nowhere. The useful part is not copying the exact winner. It is seeing how the test was framed, what changed, and how the result was tracked.
