Email marketing templates give your team a repeatable way to plan, write, send, measure, and improve campaigns without starting from a blank page every time. The right template is not only copy. It is the workflow behind the email: who owns the audience, who approves the message, when the campaign launches, and how results are reviewed.
Email remains one of the highest-ROI marketing channels. Litmus reports that email averages $36 back for every $1 spent, but that return only shows up when teams run the process consistently.
At Process Street, we know email is a popular, practical and powerful way to connect with people. These 17 email marketing templates help you get your email marketing processes right.
Use our email marketing templates to obtain clarity, consistency, and save time within your marketing campaign. By using our templates you can:
- Test and improve each campaign by performing A/B testing.
- Work in synergy with the rest of your team using assignments and approvals.
- Ensure task order and task prioritization using stop tasks.
- Make sure tasks are completed within a given deadline using dynamic due dates.
- Monitor and manage the progress of any given email marketing process.
Email marketing template quick links
With each buzz notification from your phone, or ping notification from your computer, what makes you snap open an incoming email?
I’m guessing you like emails that provide interesting, inspiring and engaging content. Who wouldn’t? So why not make sure you create such emails for your business.
Our first set of email marketing templates are less specific. Rather general guides to help you with key email marketing processes. Processes that help you create engaging content for your emails.
Provided below are the quick links to these templates:
- Email Marketing Campaign Template
- Email Scrubbing Template
- Hubspot Email Tracking Template
- MailChimp Merge Tags Template
- Personalized Marketing Campaign Template
- Remarket Leads In Gmail Template
The second set of email marketing templates are specific to aid the actual writing of your emails. Again, the quick links to these templates are provided below:
- Email Onboarding Sequence Process
- Evangelist Sequence Email Process
- Lead Nurturing Email Sequence Process
- Purchase Reminder Email Process
- Re-engagement Sequence Email Process
- Sales Email Sequence Process
- Training Sequence Email Process
- Transactional Sequence Email Process
- Upsell Sequence Email Process
- Welcome Email Marketing Sequence, New Customer Process
- Newsletter template process
Scroll down for more information in regards to these templates.
General email marketing templates
Email marketing campaign template
Email remains one of the highest-ROI marketing channels. Litmus reports that email averages $36 back for every $1 spent, but that return depends on consistent campaign execution.
It makes sense to invest both time and energy to create your Email Marketing Campaign. Use this Email Marketing Campaign Template as a guide, to ensure vital steps are accomplished and important information is communicated to create your best email marketing campaign or email blast.
This template uses Process Street assignments so your whole team can get involved with clear ownership, review steps, and deadlines.
Click here to use this Email Marketing Campaign Template
Email scrubbing template
Email list decay is a common phenomenon that you might be familiar with. The average decline rate is a 22% subscriber loss each year. This, combined with low open and click-through rates, implies that some of your subscribers are unengaged. These unengaged subscribers need to be removed from your email list.
Remove unengaged subscribers to refine your list and reap the benefits using this Email Scrubbing Template.
Click here to use this Email Scrubbing Template
HubSpot email tracking template
For a well-executed email marketing campaign, you need to know if your methods are working. Clickthrough, open and delivery rates are considered the top email marketing performance indicators.
Gather data from these performance measures using HubSpot’s email tracking feature.
This HubSpot Email Tracking Template teaches you and your team how to use Hubspot’s email tracking feature.
Click here to use HubSpot’s Email Tracking Template
MailChimp merge tags template
MailChimp is an effective email marketing service. For example, a 2018 study tracked email campaigns sent to at least 1000 subscribers. Key statistics like email open rates were collected. Results indicated strong customer engagement, attributed to MailChimp features such as Merge Tags.
This MailChimp Merge Tag Template teaches you and your team how to use the MailChimp Merge Tag feature. Follow the process, and before you know it, you will be a MailChimp Merge Tag expert.
Read Mailchimp’s current merge tags documentation
Personalized Marketing Campaign Template
Personalized emails receive a six-times higher transaction rate than generic, non-personalized emails. Personalization of your email campaign builds strong relationships with your prospects. In addition, these relationships are maintained for long-term customer success.
This Personalized Marketing Campaign Template, firstly helps you segment your audience. Your audience is divided based on demographic and psychographic information. The template then guides the construction of your personalized marketing campaign.
Click here for the Personalized Marketing Campaign Template
Remarket leads in Gmail template
Google retired standalone Gmail campaigns, with dedicated Gmail campaigns no longer running as of June 28, 2022. Treat this template as a checklist for auditing older Gmail-era campaigns or converting the same retargeting logic into current email follow-up workflows. The end goal is still the same: re-engage leads with useful content and a clear next step.
Click here to access the Remarket Leads In Gmail Template
Email sequence templates
Email onboarding sequence process
Email onboarding seeks the answers to unique questions a specific customer may have. Emails are then tailored to deliver a solution to each exclusive query.
Effective email onboarding campaigns can generate a stronger customer activation and lifetime value. Realize such benefits and use this Email Onboarding Sequence Process to help you write an effective campaign.
Click here to access the Email Onboarding Sequence Process
Training sequence email process
Not understanding your business offering can often spark confusion and frustration. These are negative emotions that you don’t want to be associated with your brand, especially considering customer service failures remain a major reason buyers stop purchasing from a company.
Providing a training marketing campaign answers customer questions before they are asked. Like an onboarding sequence, a training sequence teaches your customers but does so in a more general sense.
Use this Training Sequence Email Process to create an impactful training sequence.
Click here to access the Training Sequence Email Process
Evangelist sequence email process
On average, three new customers are brought in by a single business evangelist. As a whole, business evangelists can lower customer acquisition costs by ~50%.
It goes without saying that business evangelists are beneficial to your business.
Use this Evangelist Sequence Email Process to help you create your evangelist targeted campaign.
Click here to access the Evangelist Sequence Email Process
Lead nurturing email sequence process
Lead nurturing develops relationships with prospects as they pass through your sales funnel. With an effective lead nurturing campaign, companies can obtain a more sales-ready leads at a lower cost.
Use this Lead Nurturing Email Sequence Process to develop your lead nurturing campaign and reap the profitable benefits that come by doing so.
Click here to access the Lead Nurturing Email Sequence Process
Upsell sequence email process
As your lead nurturing campaign focusses on obtaining an initial customer base, your upsell email sequence focuses on your current customers. Loyal customers are more likely to consider a relevant new offering when the timing and message fit their needs.
By implementing a good upsell email sequence, you can capture a huge sales opportunity by persuading your customers to try an additional or more expensive offering. Use this Upsell Sequence Email Process to write your upsell email chain.
Click here to access the Upsell Sequence Email Process
Purchase reminder email process
Sending purchase reminders to your customers can increase your sales by 70%. To obtain such considerable benefits, your reminders must leave a good impression.
Assure your purchase reminder email chains are positively impressionable by using this Purchase Reminder Email Process to create your campaign.
Click here to access the Purchase Reminder Email Process
Re-engagement sequence email process
As mentioned, email list decay is a common phenomenon. Besides a 22% decline rate, ~50% of your email subscribers will stop interacting with you each year.
Re-ignite these dwindled customer relationships with a re-engagement email sequence. Use this Re-engagement Sequence Email Process and regain strong customer interactions.
Click here to access the Re-engagement Sequence Email Template
Sales email sequence process
Selling is a daunting word. One that often sparks feelings of anxiety. But this doesn’t have to be so. Accounting for sales, email has a high return on investment. Creating an influential sales campaign can benefit your sales figures immensely.
Use this Sales Email Sequence Process to convert potential prospects to dedicated customers.
Click here to access the Sales Email Sequence Process
Transactional sequence email process
Receipts, invoices and payment confirmations. These are all sent as part of a transactional email sequence. The open rate of these transactional emails is as high as 80-85%, which is over three-quarters of your user subscribers.
Use this Transactional Sequence Email Process to make sure your transactional emails are not mundane and boring. Instead, create engaging content that attracts your subscribers to your business.
Click here to access the Transactional Sequence Email Process
Welcome email marketing sequence, new customer process
Sending a welcome email shows respect and politeness to your customers. Welcome emails are the first point of contact you have with your customer. They are key to developing strong customer relationships.
Welcome emails set expectations, confirm the relationship, and point the customer toward the next best action. Use this Welcome Email Marketing Sequence, New Customer Process to create your welcome email campaigns.
Click here to access the Welcome Email Marketing Sequence, New Customer Process
Newsletter and strategy templates
Newsletter template process
This Newsletter Template Process is a dynamic and interactive checklist. Each step steers you away from common newsletter mistakes. Every step has a crucial purpose in the newsletter creation process.
Tasks are prioritized as required and a specific task order is ensured using Process Street’s Stop Task feature. Free your time and mental energy so you can focus on creating an engaging newsletter.
Click here to access the newsletter template process
Build an effective marketing strategy today
Use these 17 email marketing templates to implement an effective marketing strategy with clearer ownership, better review steps, and stronger campaign follow-through.
Process Street is a Compliance Operations Platform. Docs keeps the process documented, Ops makes sure the work happens, and Cora helps teams monitor execution and improve workflows over time. For marketing teams, that means fewer missed steps, fewer unreviewed sends, and a clearer record of what was approved before a campaign went live.
Pair these templates with a marketing automation workflow when you want one operating system for campaign planning, audience segmentation, email handoffs, launch checks, reporting, and follow-up actions.
Also check out these marketing-related resources:
- 7 Fully-Documented Marketing Processes You Can Outsource to a Virtual Assistant
- Marketing Process Toolkit: 10 Checklists to Crush Your Competition
- How to Organize a Content Marketing Workflow for Your Team
- Advanced Content Promotion Checklist and Guide
- How To Write Follow Up Emails: Templates, Processes, and Guides
FAQ
What is an email marketing template?
An email marketing template is a reusable structure for planning, writing, approving, sending, and reviewing an email campaign. Some templates focus on copy or design. Process Street templates focus on the workflow that makes sure the campaign is completed correctly.
Which email marketing template should I start with?
Start with the Email Marketing Campaign Template if you need a general campaign workflow. Use the sequence templates when you already know the campaign type, such as onboarding, lead nurturing, re-engagement, sales follow-up, or welcome emails.
Can these templates work with tools like HubSpot, Mailchimp, and Gmail?
Yes. The workflow can sit around the tools your team already uses. For tool-specific steps, use current vendor documentation and keep the Process Street workflow as the operating checklist for planning, review, approval, and reporting.