When you’re doing any kind of content marketing, you want to be able to understand how well you’re doing. You want to be able to look at the performance of the content you’re creating and feel assurance that you’re:

1. Driving forward key goals and objectives tied to your content strategy;
2. Continuously optimizing and improving the quality of your content in order to hit those goals.

Especially when you’re creating this kind of content that involves a degree of creative input (writing!) it can be difficult to measure quality.

This is where maturity models come in. Maturity models can be a great way to build and assess how successful an organization or system is at achieving continuous improvement.

Ultimately, it’s the idea that you’re constantly seeking to test and improve the way in which your organization runs. You’re not standing still.

We’ve written before about more generally applicable Capability Maturity Models, but this post takes a look at our internal Blog Asset Maturity Model (BAMM) process that we use to audit and continuously improve the quality of our blog content.

In this Process Street article, we’ll cover:

• How to assess content quality
• Content marketing metrics to measure success
• What exactly is a maturity model?
• Our internal process for quality control: The BAMM review
• Using processes to systematize content creation – more reliable and higher quality

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Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures.

Process Street helps you automate tasks, track progress, and manage documents — plus it integrates with over a thousand of your favorite apps.

Thousands of businesses in every industry use Process Street to make their recurring work fun, fast and faultless. We’ve been listening closely to our customers, and Process Street 3.0 proves it. Sign up for a free trial and take Process Street for a spin.

Processes are a part of daily life for every person in every role in every business. We designed Process Street to power any kind of process: employee onboarding, rental property inspections, new client onboarding, firewall security audits, monthly sales forecasts, and many more.

We’ve built strong lines of communication with businesses who use Process Street every day; with the launch of Process Street 3.0, their feedback has helped us make our platform:

• More powerful, with greater control to orchestrate and automate complex multi-departmental workflows.
• More intuitive, with a redesigned user experience to help you implement and manage all your processes even faster.
• More accessible, with new time-savers like application speed improvements, single sign-on, and a slick iOS app.

Before we dive into all of our 3.0 features, you have to check out our new explainer video! As you watch, consider what it can mean for your business if every person on your team knows what to do, and when.

Satisfying, right?

The feeling of working together to get processes done right, and right on time.

Ok let’s jump into it.
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Way back in 2014, we first tried our hand at launching on Product Hunt with an early version of Process Street. It got featured, but that was a different time; when Product Hunt’s staff manually selected each product feature (these days Product Hunt claims that an automated algorithm decides).

It was hunted (Product Hunt lingo for “promoted”) by Audrey Melnik of Funnel Ventures, didn’t even have a maker (another Product Hunt termin for the creators of a product), yet still found its way to the front page of Product Hunt.

Six years, a couple of relaunches, and a $12 million Series A on from that humble effort, Process Street has changed a fair bit. We’ve shipped over 30 products on Product Hunt; from podcasts, new Process Street feature launches, to whole product launches, to eBooks.

Some of them were great successes, with multiple top 4 spots and a whole bunch of front-page features. Others weren’t so great; some garnered next to no traction and were essentially dead-on-arrival.

The point of this article is to impart some of the lessons we’ve learned, from common myths and misconceptions, to what worked well for us (and what didn’t work so well).

Here’s a breakdown of what I’ll be covering:

• Why you should care about Product Hunt
• Common misconceptions about Product Hunt launches
• How to prepare for a Product Hunt launch (free checklist)
• Key takeaways: How to have a successful Product Hunt launch

Let’s start with the basics, which often get taken for granted when it comes to deciding whether or not to launch on Product Hunt.
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I have a riddle for you:

What has four sides, often goes missing, comes from trees, and can be expensive to reproduce?

I’ll give you a hint.

It wastes up to 40% of on-the-job time, and about $120 billion per year in the US alone.

Need another?

Around 7.5% of them will be lost or misplaced each year (about one lost every 12 seconds), and for each that gets lost you’re looking at a loss of between $350 to $700 in employee time.

Did you get it yet?

Condescending sarcasm aside, I am of course talking about paper forms. But this article isn’t about paper forms, per se; it’s about how you can get rid of paper forms in your business with form automation software.

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This is a guest post from Katie Stearns, PR and outreach manager at BeeBole Timesheet. She’s a digital marketer who loves monitoring management and leadership trends to create more valuable B2B content for managers. Katie is particularly interested in helping the world become a more productive place.

For many HR professionals and company executives, 2020 has turned out to be rather stressful (to say the least). Many of us started off the year with a twinkle of hope in our eyes, but the current pandemic has proven to be more challenging than we imagined.

For many companies, switching to remote work was required, but they never considered if remote work was right for their teams. As company executives decide whether they want to return to the office or continue to work from home and move their operations online, employers are likely asking many questions.

If you and your company are considering a shift to remote work, here are some tips to help you get started on your journey. In this Process Street post, we’ll be covering:

• What is remote work?
• 15 questions to ask yourself before the work from home transition
• Is the work from home transition right for your team?

Let’s jump right in!
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This is a guest post by Victor Eduoh, a SaaS content strategy consultant and copywriter. He helps early- and growth-stage SaaS companies drive growth, using the SaaS content topic clusters strategy and Product-Led Storytelling, two concepts he developed.

“And, after all, winning business is what writing proposals is all about.” Tom Sant, in his bestselling book, Persuasive Business Proposals, continued:

“Although a great proposal by itself seldom wins a deal, a bad proposal will definitely lose one.“

Tom is right.

Writing a consulting proposal isn’t a silver bullet to land your next client. But fail to craft an excellent, professional one and you won’t close any deal.

Since you found your way to this post, you don’t want that, right? We don’t want it either.

So, in this Process Street article, you’ll find ten practical steps to make your next consulting proposal excellent (i.e., worthy of closing deals).

Here’s what we’ll cover:

• What is a consulting proposal?
• How do I write a consulting proposal?
• What should you include in a consulting proposal?
• How do you format a consulting proposal?
• My proposal winning superpowers

Sound good? Read on for a free checklist to get started.
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The year is 2025. Over 465 exabytes of new data is generated each day. The global cybersecurity market is worth $241 billion. Your managed services provider is still using a process document dated March 2019, and you’re starting to regret not having gone with that ISO 27001 certified provider.

Hell, at this point you’re starting to think even an in-house ISMS (Information Security Management System) implementation would have been a better option.

But I’m getting ahead of myself; let’s return to the present. Is ISO 27001 all it’s cracked up to be? Whatever your stance on ISO, it’s undeniable that many companies see ISO 27001 as a badge of prestige, and using ISO 27001 to implement (and potentially certify) your ISMS may well be a good business decision for you.

In this article, we’ll take a look at the foremost standard for information security management – ISO 27001:2013, and investigate some best practices for implementing and auditing your own ISMS.

Here is a summary of what we’ll cover in this Process Street article:

• ISO 27001: The basics & why standards are important
• Who needs ISO 27001?
• How to implement ISO 27001
• Free ISO 27001 checklist
• How to get ISO 27001 certified
• Integrating your ISMS with other ISO standards

If you just want the free checklist for implementing and auditing your ISMS, you can grab that here. Otherwise, read on!
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This is a guest post from Alissa Zucker, marketing manager and writer at Mcessay. You can find her reading classical philosophy and writing short fiction in her spare time.

It’s predicted that by the end of 2020, businesses will have spent ~$110 billion on digital advertising alone in the US. To put that into context, that’s more money spent on digital advertising than what would be spent on both television and print ads combined.

This just goes to show the importance of digital advertising in the modern marketing communication mix.

It is essential that every business know how to effectively market their products and services in order to not only survive, but to grow and prosper in a competitive global market.

It’s not uncommon when questioned about marketing, that a business owner will simply produce a business card, a brochure stitched together using a Microsoft Office template, or a barely functional website with little to no traffic.

In this Process Street post, I want to provide you with an overview of everything you need to know about the marketing communication mix, including:

• The updated marketing mix: The 7 Ps of marketing
• What exactly is the marketing communication mix?
• Twelve factors of the marketing communication mix
• How to make the most of the marketing communication mix

Before diving into the specifics of the marketing communication mix, let’s first discuss the 7Ps of marketing.
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Quick! You have an exam in a week. What’s your study plan?

Will you spend hours reading the material? Take notes? Use flashcards? Cram it all in the night before?

Most people in this situation wouldn’t think very far ahead when deliberating on how to study. They’d just wing it, most likely pull an all-nighter the night before, and hope for the best when the time comes for them to take the exam.

The problem with this is that it’s lazy. And lazy studying only gets you mediocre results (at best).

But this doesn’t mean spending long, grueling hours studying every day is the way to go. In fact, research shows that students that are consistently successful actually spend less time studying than their peers; they just do it more effectively.

So, what should you do then?

In this Process Street article, we’ll walk you through everything you need to know about how to study effectively and efficiently.

We’ll be covering:

• What is the best way to study?
• Study techniques that actually work
• How to properly use a study guide and get the most out of it
• 3 crucial benefits of using a study guide
• Using a study guide template
• Using Process Street for improving study skills & getting organized
• Additional productivity and time-management resources

First off, if you’re just here to grab our Study Guide Template, here it is below:

Study Guide Template

Alright, let’s get started with the basics!

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It’s all too common to find yourself wading through your organization’s shared folders in search of the file you’ve been asked to review:

• PROJECT-PROPOSAL-NEW-v5.doc
• Project_proposal_2020_final+edits.doc
• THIS_is_the_final_proposal_(old-version).PDF

Why does this happen? Why can’t everyone just use proper file naming conventions? The reasons can be lack of proper internal policy or procedure for naming and organizing files, lack of any consideration for folder or information architecture, and just plain carelessness.

With a small amount of effort, you can establish proper file naming conventions and avoid this kind of document spaghetti. The more organized you can be with your internal information, the more efficient and effective you can be in your business goals.

Just imagine – seeing neat, intuitively named folders, knowing which folders contain the documents you’re looking for, and – take a seat – having confidence that the file you’re about to click on will be what you expect it to be.

In this Process Street article, we’ll cover:

 
Let’s go!
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