This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.

If you have a SaaS company but you’re not using personalized marketing, you’re missing out on one of the biggest opportunities to grow.

The reason?

SaaS companies are different than many traditional models. Instead of building up to a one-off purchase, SaaS benefits from a long relationship with a customer.

That means you can increase brand loyalty in ways most consumer products cannot, and you have a host of personalized marketing data at your disposal.

Today we’ll look at the three most effective ways to use personalized marketing in SaaS to increase your sales: through your emails, website, and app.

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Becky Holton is a journalist and a blogger at BestEssays. She is interested in education technologies, best term papers and is always ready to support informative speaking at Brill Assignment. Follow her on Twitter.

Today, we are experiencing unexpected and surprising rise in artificial intelligence. At this point, AI and automation are slowly taking over every industry we have, shaking all our departments, and automating almost everything.

Machines have replaced humans in so many tasks, but simultaneously created various new job opportunities.

The changes happen so fast, it’s really hard to keep track of them. However, by following the progress of AI and using it to our advantage, we can do masterful things with its help, even in the HR department.

Artificial intelligence today

Just think of how far we’ve progressed in this area by now. Automation has taken over the lengthiest administrative assignments that took HR managers hours of every day. AI helps us manage and recruit people, and the myriad of modern automation resources grows by the minute.

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Employees are the vital force driving any organization, and as such making sure that employee information is properly stored and managed is of utmost importance.

Despite the importance of employee data, many HR departments are still filing away paper forms and documents. This is not only inefficient and cumbersome, it is also not the most secure option available.

Organizations must turn to software solutions for managing the efficiency of their internal HR procedures, while being sure to maintain the integrity of dealing with sensitive employee data.

In HR departments, poorly established and implemented policies and procedures directly impact the quality of life of employees within the organization. By tracking HR performance in a reliable way, businesses can improve efficiency and effectiveness of their business practices.

In this article, I’ll take a look at the reasoning for implementing a human resources information system, or HRIS, in your business, and break down:

• What is a HRIS?
• HRIS or HRMS?
• Benefits and solutions offered by a HRIS
• Key things to consider when looking for a HRIS
• HRIS features
• Best HRIS software
• More tools to streamline your HR department

What is a HRIS?

HRIS stands for human resource information system. This is a wordy way of saying that it’s a tool to help keep employee data in order.

Think of it as using a combination of information technology and HR software to improve processes to achieve more goals and objectives in a HR department.

“The key goal for Human Resources is to lead the rest of the organization in creating an open, honest and high performing workplace” – HRM Handbook

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This is a guest post by Nicole Cowart, an online marketing executive. She works at a cloud-based company that offers smart business solutions. She is currently studying for her Master’s degree in Web Development.

Digital marketing is the future of marketing and doing business. Most successful companies currently have their online websites and stores that generate more traffic.

Nevertheless, online marketing is also the right place for beginners who are taking their first steps in the business realm.

Even if you’re not a professional marketer, you can still design and execute a successful content strategy that helps you establish your status in the online world. All you need is a good process for it.

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Implementing an EMS, or any of the ISO 14000 standards used to be a confusing and intimidating process.

What’s more, in the past, companies that wanted to conform to and implement standards for environmental and quality management systems would be faced with the task of building out huge, complex manuals, with lengthy processes for changing how each task and procedure in the business was approached.

The result of this kind of EMS implementation would often be a huge, labyrinthine system of paper forms; slow to implement, difficult to navigate, and a nightmare update in tandem with real, changing business needs.

However, things changed with the recent ISO 2015 updates.

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This is a guest post from Mary Hampton is a content marketer, sharing experience on writing, education, and self-development in her publications. In her free time, she enjoys writing fiction as well as reading it.

Businesses are constantly under pressure to stay ahead.

This makes anything that can provide increased performance an important edge – especially if it doesn’t have too many drawbacks.

In a market where even the smallest optimization can go a long way, business process management just might be what you’re looking for.

Today’s Process Street article takes a look at pretty much every reason why you might want to implement a BPM suite for your business.

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Organizations, including businesses, do not exist in a vacuum. Every organization is embedded in a wider web of societal, political, and environmental systems, that spans from smaller local networks to expansive and complex global systems.

As IAG puts it:

“Sustainability is neither a program nor an initiative, it’s considered simply good management.”

This statement recognizes the link between an organization and the social, environmental and economic wellbeing of the communities in which they operate.

An organization’s relationship to the society and wider environment in which they exist and operate is a key factor in their ability to succeed and thrive. It can also be an insight into their general performance.

ISO 26000 is a set of guiding principles for businesses and organizations to use to steer them in a more socially responsible direction.

In order to better contribute to the health and welfare of their supporting societies and environments, businesses must enforce principles of ethical and transparent behaviour.

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As humans, we tend to focus more on the things we need to do than the things we’ve already done. This so-called “Zeigarnik effect”, named after Russian psychologist Bluma Zeigarnik, means our minds are often swimming with all of the tasks, responsibilities, and mental notes that we think we should be focusing on.

All of these tasks and projects that need doing, this mental to-do list, without a clear hierarchy of importance can make it difficult for us to stay focused and actually get things done.

One way to combat all of this Zeigarnik noise is to note down everything. Make an actual to-do list. Studies have been done, and it has been shown that the very act of noting down tasks can quite simply “make you more effective”.

But, even with a to-do list, before you actually get anything done it’s necessary to have a clear idea of your priorities.

Sounds simple enough, right? Unfortunately, figuring out what to prioritize can be hard. It’s a complicated process that involves weighing up cost against value, effort against time, and for a lot of businesses, will likely involve many different stakeholders.

The solution is to work out a process for determining what to prioritize.

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Deepwater Horizon – arguably one of the most catastrophic industrial disasters of human history, and the estimated largest marine oil spill in the history of the petroleum industry.

It also happens to be one of the most abysmal failures of quality management by any company, period.

On an otherwise unsuspecting evening of April, 2010, approximately 50 miles off the coast of Louisiana in the Gulf of Mexico, the first in a chain of quality management related failures became glaringly apparent as the emergency response protocols were enforced after an oil leak in the drilling well was discovered.

The oversights were as follows:

• Lack of proper quality assessment resulted in weak, potentially contaminated cement or “drilling mud” used in the initial failsafe failing to properly block the leak.
• Fluid pressure tests were not properly carried out and clear warnings were ignored.
• Rising oil and gas levels were not properly monitored.
• The final failsafe on the ocean floor, designed to close the leaking pipe shut, failed to close due to the conditions of the drill pipe.

The aftermath of this chain of negligence left 11 people dead, caused over 130 million gallons of oil to leak into the Atlantic Ocean, and cost over $62 billion in damages.

Not one point of failure, but four. Clearly not an anomaly, this disaster was the result of a series of systematic failures that uncover a dark truth about the reality of cost-cutting and disregard for quality control.

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If the United Nations Environment Programme is to be taken seriously, the current generation is the last generation with a realistic chance of kick-starting the processes necessary to halt or reverse the looming global crisis of climate change.

“We are clearly the last generation that can change the course of climate change, but we are also the first generation with its consequences,” Kristalina Georgieva, the CEO of the World Bank.

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