All posts by Oliver Peterson


How PocketSuite Use Process Street to Save Money & Grow

PocketSuite Case Study

PocketSuite is a smartphone-based booking, payment, and client management toolset for solopreneurs, which seeks to empower business owners while streamlining the customer experience via SMS communication.

We spoke to Ilya Ornatov, head of growth marketing at PocketSuite to find out how they use Process Street every day to drive down costs, save time, and grow business.

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Writing a Creative Brief that Works for You and Your Team

creative brief template

Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies.

If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?

Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief.

The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.

And what’s arguably a bigger problem than a poorly written creative brief? The process (or lack thereof) that led to its creation.

In this Process Street article, I’ll try to address the elements that make up a good creative brief, but perhaps more importantly, I’ll look at how to build a process for creative brief writing; one that’s consistent, reliable, and gets the job done.

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How NW Maids Use Process Street to Increase LCV and Success Rate

NW Maids Case Study Process Street

NW Maids is a maid and cleaning company based in Seattle, WA with over 600 5-star customer reviews and a dedication to the highest standards.

We spoke with founder Ilya Ornatov about how NW Maids uses Process Street daily to drive success rate, boost lifetime customer value (LCV), and reduce employee errors.

The NW Maids story

It was in 2014 that Ilya set sights on the cleaning business and quit his job as a VP of Sales to focus on making the NW Maids vision a reality.

Business is currently booming, with 10 teams operating across the city of Seattle.

NW Maids Process Street Case Study

As the company has grown, they’ve managed to overcome various obstacles in their mission to simplify the home cleaning experience.

Let’s look at some of the insights they’ve gained, and problems they’ve solved with Process Street.

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21 Best Business Podcasts: Process Street Team Picks

entrepreneur podcasts

Podcasts are like hacks for your everyday life. They allow you to passively improve your knowledge and gain valuable insight into almost any topic you could imagine, whilst doing pretty much anything.

All of that time spent walking to the store, commuting to work, preparing a meal, working out; it’s all time you could be utilizing to improve yourself and your business.

This article is a selection of the best business podcasts from our team at Process Street; we’d recommend them to anyone looking to devote themselves to self improvement, stay sharp and keep pace with the cutting edge of business trends and insights.

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Breakdown of the Best Workflow Management Software

workflow manager

It’s become commonplace for companies to look to workflow management software to help them “trim the fat” and boost productivity metrics.

A majority of savvy business owners are searching for solutions to automate their workflows and push their business to that extra percentile of efficiency.

Multiple different names have been used to talk about this particular kind of tool: BPM software, process management software, workflow management software, to name a few.

Whatever you choose to call it, the proposition remains the same. Workflow management software offers a centralized hub for overseeing and optimizing all of the moving parts that make up your workflow.

These workflows are made up of processes, which are like sets of step by step instructions designed to guide you along the ideal path to a simple desired outcome.

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Choosing a Lean Software Stack: How to Avoid Multiple Systems Chaos

software stack

We all depend on technology to solve the majority of the problems we face each day. For business owners, this is perhaps more true than for anyone else.

A recent study indicates that almost 48% of business owners believe that being able to run their business with mobile device was of high importance to them.

From the same study, an average business owner uses some kind of software application at least 21 times a day to conduct business.

Additionally, 41% of small business owners use four or more separate apps or technology systems to run their business.

The question is, at what point does this technology begin to hinder rather than help us?

As an entrepreneur, your task is to grow your business, and one of the key decisions you have to make is choosing which technology tools are right ones to use.

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Implementing Processes: How to Boost Success Rate by 70%

implementing processes

On September 23, 1999, NASA’s $193 million Mars Climate Orbiter was obliterated 57km above the surface of Mars.

What caused such a catastrophic event? Badly implemented processes.

“The problem here was not the error; it was the failure of NASA’s systems engineering, and the checks and balances in our processes, to detect the error. That’s why we lost the spacecraft.”
Edward Weiler, NASA associate administrator for space science

Despite all of NASA’s precautions, preparatory research and technical developments, the deviation from standard procedure for making sure their units were consistently imperial or metric was what resulted in the disastrous calculation error responsible for the loss of the Mars Climate Orbiter, and in turn huge amounts of time, money, and material resources.

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iOS 12: Shortcuts, Siri & Zapier – 10 Awesome Automation Ideas

ios shortcuts

Have you ever wished you could get some of those pesky work tasks done more easily while on the move, or out-and-about? Those routine tasks and emails that take so much time out of your day, that you would give an arm and a leg to be able to automate?

Or, picture this: you easily send a quick follow-up email, record meeting notes in real time, create new projects, send surveys, schedule meetings, and much more by simply talking to Siri.

You can do all of this and more with Shortcuts for iOS 12 in combination with Siri and Process Street, using the power of Zapier integrations.

Shortcuts, formerly known as Workflow, puts Siri in the control seat of your business workflows, with more power and usefulness than ever before. Using custom phrases recorded and added to Siri’s library of voice gestures, you can trigger a series of actions across multiple apps.

There are two ways to use Shortcuts. The best option is the Shortcuts app itself, which is where you can create your own workflows from scratch. The app also comes with a gallery of suggested shortcuts curated by Apple. Separate from this, Siri will recommend shortcuts based on your daily iPhone activity. You can see these in Settings under Siri & Search.

Here’s a quick list of all of the ideas I’ll be covering in this post, before we dive in:

  • 1. Dictate meeting notes straight to your CRM
  • 2. Send an electronic contract when timing is crucial
  • 3. Master your calendar in an instant
  • 4. Kickstart your client onboarding process
  • 5. Get paid faster by sending your invoices ASAP
  • 6. Assign your team members on the go
  • 7. Grab and archive snapshots of your working screen-space during a technical audit
  • 8. Jump straight back into your drafts, anywhere, any time
  • 9. Dictate an email to your assistant
  • 10. Manage your tasks with a dynamic to-do list

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Marketing Process Toolkit: 10 Checklists to Crush Your Competition

marketing process

Have you considered that your marketing process could be broken?

Marketing is the engine of growth driving your business, and making sure this engine is well-oiled and optimized for maximum efficiency goes without saying.

Your marketing plan must be well-organized, robustly structured, and efficient. For this to be true, you need to begin with the process behind the vision and make sure that is working at 110%.

In the absence of a tried and tested process that is fine-tuned to the needs and goals of a particular company, the untamed beast of marketing will waste time, money, and resources, and will fail to deliver any meaningful return.

Why is it, then, that so many businesses leave the marketing process as an afterthought?

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9 Drone Maintenance Checklists for Commercial Operations

drone maintenance

The commercial drone industry is still young – it desperately needs processes for compliance and efficiency

With all of the excitement surrounding commercial drone applications, it’s more important than ever to ask yourself – do you have the tools in place to maximize the potential of your drone fleet?

Without the proper tools to build and refine the perfect business processes, you risk wasting resources trying to figure out sub-optimal approaches to common problems.

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