All posts in Artificial Intelligence


AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement

AI Data Analytics 3 Ways They Can Improve Customer Experience And Engagement Since 2015, Nahla Davies has been working with enterprise clients around the world developing RegTech protocols and best practices. She’s also worked with both enterprise and sovereign governments as a key contributor for notable public projects like DCOM.

If the pandemic has shown the world anything, it’s that business professionals and, specifically, marketers can still meaningfully engage customers in an increasingly digital world. It’s undoubtedly challenging for marketers to continue providing a seamless customer experience across different digital channels such as social media.

Thankfully, though, factors such as artificial intelligence (AI) and data analytics can make multi-channel customer experiences engaging across the entire customer journey — from product consideration all the way to purchase.

Businesses have proven themselves both capable and willing to remain adaptable amidst the tumultuous COVID pandemic in order to understand business problems and subsequent opportunities. The process of actually understanding these problems and opportunities, however, isn’t exactly straightforward.

Analytics, data, and artificial intelligence have the potential to enrich marketers’ understanding of their customers’ experiences in order to deliver meaningful, relevant experiences in the future. To that end, let’s quickly take a look at how data and analytics can be invaluable for marketers interested in enhancing the complete customer journey that they provide across different digital channels.

Let’s jump in!
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AI and Fake News: How Technology Has Changed Modern Propaganda

AI and Fake News How Technology Has Changed Modern Propagandamodern propaganda

“The misinformation crisis is a symptom of the enormously significant ways that the internet has changed our information ecosystem, which I don’t think anybody, least of all governments and traditional media, has fully got to grips with.” Al Baker, Managing Editor at Logically

If you’ve been on social media at all in the past decade, you’ve likely spoken to at least one synthetic person without even realizing it.

To be honest, probably more than one. In the early months of 2020, Twitter purged 174,000 bots it claimed were being used by the Chinese government.

This is what propaganda looks like today. But no, you say, propaganda is kitschy, cartoonish posters from the 1940s, and, once upon a time, you’d be right. The truth is, though, modern propaganda is almost completely digital – and not nearly as easy to spot.

Dictators use bots to stifle uprisings. Political candidates use bots to promote their platforms. Civil rights advocates use bots to schedule protests and share information. That new startup has bots to raise its brand profile, and if you’ve ever scheduled an automated post, you’ve used one, too.

Like most technology, bots aren’t malevolent by nature; how they’re used, however, is another matter entirely.

This article is going to examine the methods and origins of modern propaganda and what’s been done to combat it.

Onward, we go:
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