In this episode of Business Systems Explored, we speak to Dennis R. Mortensen, the creator of x.ai about his AI Amy, SaaS product retention, providing the best UX possible, and much more.

This episode of Business Systems Explored is a real treat for developers or anyone interested in the techy systems behind SaaS businesses. Dennis R. Mortensen — the founder of x.ai — talks to us about how conversational interfaces will change SaaS and how dashboards will die.

Find out how x.ai developers solve the problems you get with natural language processing, and why Dennis isn’t going to bother building a Slack integration.

Discussing everything from AI programming to philosophical moral dilemmas, this episode is well worth a listen, if only for Dennis’ eye-opening predictions about how AI will change the job market.

Continue Reading

In this episode of Business Systems Explored, we speak to Tim Paige, of LeadPages, about the tactics he’s used to help LeadPages grow to an impressive 40,000 customers, and 170 employees.

Tim Paige is the Senior Conversion Educator at LeadPages and the host of Conversion Cast, a podcast for performance focused marketers. Since joining LeadPages, he has hosted over 400 live webinars and recorded over 100 episodes of his podcast.

Tim shares his journey from door-to-door vacuum salesman to a marketer that helps LeadPages get tens of thousands of customers, and rips apart the systems he used along the way. We learn about a different approach to the 80/20 rule and why there’s another hidden rule there that’s just as important.

Use the links below to listen to the episode, or subscribe on iTunes so you never miss out.

Links to listen

• Listen on iTunes (iOS)
• Stitcher (Android)
• Listen on Business Systems Explored website

Continue Reading

In this episode of the Business Systems Explored podcast, we talk to Zapier’s Alison Groves about growing a tech startup to 1,000,000 users.

Want to grow your software company to 1,000,000 users? In this episode the Business Systems Explored podcast, we speak to Alison Groves, the Partner Marketing Manager at Zapier, and find out exactly how she did it.

Zapier is an intuitive automation platform that connects your SaaS apps together. In the beginning, Zapier was doing cold outreach to software giants like Salesforce, asking them if they could build integrations for their platform. Now, there are over 500 Zapier partners — Process Street included — and that’s because of the partner marketing work Alison has been a part of.

For a business that survives on the cooperation of other businesses, Zapier has quickly shot up the ranks and become the go-to platform for connecting apps that don’t have native integrations.

How did they forge such great relations with so many big companies? Listen to the episode to get the growth strategy they used.

Continue Reading

In this episode of Business Systems Explored, we talk to Walter Chen — the CEO and co-founder of lightweight status reporting platform, iDoneThis.

Walter lets us in on some little-known secrets, busts a number of misleading marketing myths and shares some unexpected tactics that helped him get ahead.

The episode of the Business Systems Explored podcast, you’ll learn startup marketing strategy from an experienced content marketer who — by any means necessary — pushed iDoneThis to $500k ARR. He says it’s okay for 90% of your content to fail, tell us the kinds of marketing emails you shouldn’t bother sending, and a trick he used to leverage the fanatical readership of Hacker News.

Continue Reading