SaaS – Process Street

All posts in SaaS


5 Customer Retention Tools Every SaaS Company Should Know

The following is a guest submission from Teresa Millard, a passionate marketing strategist at Job Application Review. She loves crunching numbers and reading about the latest digital trends. If you want to get in touch with her, you can reach her on Twitter: @thea_millard.

customer retention tools

Did you know: just by increasing your customer retention by 5% can improve your profits by 25% to 95%? There’s high reward for little effort. The challenge becomes finding ways to get that 5% increase…

The last couple of years have seen a boom in SaaS companies, with numerous startups competing with big brands. It’s a blooming industry that will continue to evolve and increase in popularity in the coming years for one simple reason: accessibility and reliability. With only a few clicks, clients can have access to incredible tools that mostly take care of themselves. SaaS software enhances business productivity and has an exquisite ease-of-use that makes lives easier for employees.

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The 5 Project Management Steps To Run Every Project Perfectly

project management steps - header

Project management is the key to sticking to your budget and deadline, whilst keeping the most important tasks at the forefront of your company. Without it, you leave the future of your business at the mercy of your teams and employees (which, in case you weren’t aware, is not a good business model).

For such an important process, the project management steps are a little muddy, with sources citing differing numbers of steps, timelines, etc. Then again, it’s a massive topic with a huge margin for error; how the hell do you convey these steps when the project could be anything from “get winter clothes in stock” to “grow to $220,000 monthly recurring revenue”?

project management steps - dilbert

Well, we here at Process Street hate making things complicated, so we’ve simplified the project management steps of any and every undertaking to five easy stages.
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How to Create a SaaS Knowledge Base Your Customers Will Love

Benjamin Brandall
August 23, 2016

The following is a guest post from Robin Singh. Robin is a Technical Support Executive with a combined experience of 6 years. He currently works with Live2Support – a live customer and sales chat software by ProProfs. In his free time, Robin enjoys reading and traveling.

Knowledge Base

Creating a great customer experience has never been more important, especially if you’re a SaaS company.

Your customers deserve a great experience and this is why it is important to support them with every tool in your arsenal. SaaS tools aren’t always perfectly self explanatory, and to ease the amount of support tickets and provide a self-serve option, you should be providing a knowledge base.

What is a knowledge base?

A knowledge base is used by companies to reduce support tickets and bring down customer support costs.

At the basic level, it’s the FAQ in your website that helps customers find instant answers, on their own without calling your support or raising a ticket.

Using knowledge base software, companies can create not just FAQs, but all kinds of help content from user guides, software manuals, online wikis and more.

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A Beginner’s Guide to Setting up HR Software in the Cloud

The following post is a guest contribution from Cristopher Burge. He is a full-time writer, passionate about technology and business-related articles. He focuses on everything that involves cloud computing, in one way or another. Follow him on Twitter.

HR Software

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fear of the unknown and the urge to protect their investments, they are at risk of missing out on the innovations the cloud brings to tphe HR department.

Cloud computing is the simplest way a company can take the advantage of technologies without having to spend money on buying expensive computer parts, an IT specialist, and on-site software.

The problem most firms often run into is the integration of cloud computing into their already existing structure, but this process shouldn’t be a daunting one because it is a change in the way IT services are utilized, requiring a new but better way of doing things and just a little cultural change towards a better result.

This article points out how cloud services provide high value with low risk, as a solution for the HR department of an organization, enabling departments to transform the way things are done — from screening to recruitment and termination. It highlights the importance of moving the HR system to the cloud and the method through which any HR challenges can be overcome via cloud computing.

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The Growth Strategy Zapier Used to Get Over 1,000,000 Users

In this episode of the Business Systems Explored podcast, we talk to Zapier’s Alison Groves about growing a tech startup to 1,000,000 users.

BSE Episode Header 3

Want to grow your software company to 1,000,000 users? In this episode the Business Systems Explored podcast, we speak to Alison Groves, the Partner Marketing Manager at Zapier, and find out exactly how she did it.

Zapier is an intuitive automation platform that connects your SaaS apps together. In the beginning, Zapier was doing cold outreach to software giants like Salesforce, asking them if they could build integrations for their platform. Now, there are over 500 Zapier partners — Process Street included — and that’s because of the partner marketing work Alison has been a part of.

For a business that survives on the cooperation of other businesses, Zapier has quickly shot up the ranks and become the go-to platform for connecting apps that don’t have native integrations.

How did they forge such great relations with so many big companies? Listen to the episode to get the growth strategy they used.

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I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found

Startup Landing Pages Copy

The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death.

Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason.

Several decades back, advertising legend David Ogilvy said:

“When you have written your headline, you have already spent 80 cents of your dollar”

That means that for every 1,000 people who land on your page, 800 leave after reading only the headline. But that’s just an average. It’s possible to boost those numbers with great copy, and a small tweak at the top of the funnel, as we know, can really move the needle at the bottom of the funnel.

For this article, I analyzed 87 SaaS startup landing pages. This was taken from the top 100 in AngelList’s Trending section at the time, disregarding companies that had shut down.

I found hidden trends and best practices in two supposedly simple elements of the pages: the headline and the subheadline.

Before we get into the key findings, I want to offer you a free SaaS landing page headline generator. All you do is put in your software’s purpose, audience, and customer goal, and you get a list of 30 titles. These titles follow the formulas every SaaS headline I analyzed use. When you get the sheet, click ‘File’ and then ‘Make a copy’ to start editing in your own data.

Click here to get the title generator spreadsheet

And now, onto the key findings of the study.

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Microsoft Excel vs. Google Sheets: The Spreadsheet Showdown

Excel vs Google Sheets

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as
software migrates to the cloud, Google Sheets has emerged as a worthy opponent.

Some of the things both programs can be used for:

So, which one should your team use?

At Process Street, we took a deep dive into the features of the two hotly contested spreadsheet programs to determine the victor, once and for all. It all comes down to this: Microsoft Excel vs. Google Sheets.

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How to Keep Your Consumer App From Failing Within the First Year

consumer app

So you’ve had this awesome game-changing consumer app idea for years, and now you’ve finally gathered the chutzpah to make your mobile app dream a reality. You’ve consulted all your friends and family and even gone as far as running it past a few people in the industry. Everyone agrees—it’s a great idea. But a lot more goes into a successful app than just an idea and the development work.

Many consumer apps of all sizes and budgets fail because they overlook key factors that directly impact the success and sustainability of their app. Here are some companies we, at Process Street, have found that did almost everything right—and failed as a result of one mistake.

Ignoring the impact of even one of these five details will prove harmful—if not fatal—to your consumer app.

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4 Reasons Your SaaS is Failing to Create an Awesome Customer Experience

The following is a guest post from Shayla Price. Shayla creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Connect with her on Twitter: @shaylaprice

customer experience

In SaaS, customer experience is top priority.

Experts report that “customer experience will overtake price and product as the key brand differentiator” by 2020.

So, it’s time to take a serious look at how you engage with your customers.

Are they completely satisfied? Or are you simply meeting your team’s quarterly benchmarks?

“At the end of the day, customer experience is about human interaction and creating a bond between the user and the brand. It’s about making a commitment to understanding how your product positively impacts the lives of your users, and actively seeking out opportunities to maximize those benefits” — Rob Carpenter, founder of Hitshop

Don’t fail the customer experience. Here are four ways you’re falling short:

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We Analyzed 30 Hours of User Testing and Discovered the Secret to SaaS Pricing Page Design

This article comes excerpted from Hiten Shah’s SaaS DNA Project: The Anatomy of a SaaS Marketing Site, a 30,000+ word research study on how users actually browse and experience SaaS marketing sites.

Hiten Shah has built products on the web for over 10 years, including Crazy Egg, KISSmetrics, and now Quick Sprout. He breaks down everything he’s learned about building companies in his weekly email newsletter here.

SaaS pricing page design

When it comes to price, customers want to know two things: what they’ll pay, and what they’ll get in return. But too many SaaS companies overcomplicate their pricing pages.

Your pricing page converts traffic into customers. But that only happens if visitors instantly understand what they’ll get from each of your plans, the value it will provide, and how much it’s going to cost them. Otherwise, they’ll never sign up for your service.

In a comprehensive look at SaaS pricing pages, we studied 30 different SaaS websites through 90 different user interactions, totaling over 1,800 minutes of user testing. With help from UserTesting.com, we guided participants to each company’s pricing page and instructed them to read through the plans the company offered.

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