SaaS – Process Street

All posts in SaaS


Scaling Your Business? Be Sure You Determine Customer Value

The following is a guest post from Sam Suthar, the CMO of Tagove.

Scaling your business is almost impossible until you know your customer’s value. Whether you’re going to scale a brick-and-mortar business or an online business, it doesn’t matter; it’s vitally important to understand what each customer is worth to your business.

Statistics by Unicom Group show that 50% of customers naturally churn every 5 years. Sadly, this number can increase if you fail to understand what the customer who signed up last night is worth.

Can you reduce your churn and increase customer retention rate?

Yes, it’s doable. Although very tricky. In the rest of this article, I will show you how to scale your business by first knowing the value of each customer.

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User Feedback: 3 Methods We Tested to Better Understand Our Users

I’ve written before about how we collect feedback on our marketing material and how that helps us write useful posts for our subscribers, but the other reason we gather user feedback focuses on expanding and improving the Process Street app.

With user feedback data, we can:

  • Choose which features to build based on the frequency they’re requested
  • Get data on bug reports which helps our engineering team build fixes
  • See the most common industries and use cases for our product, which guides our marketing in the right direction

Whether you’re in software or not, you still need to be gathering and processing feedback from everybody possible: leads, prospects, free users, and paying customers.

In this post, I’m going to outline the three methods you can use to gather feedback for your company. These are three methods we’ve used ourselves in the past as our business has evolved, so the complexity and usefulness of each method is higher than the last. Which method is right for you?

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Study: How 4 Highly Profitable SaaS Companies Market to Enterprises

Are you ready to market your SaaS product to enterprises? Do you know what makes or breaks a million dollar deal?

There’s a huge segment of SaaS companies that target only SMBs, and an increasingly well-funded bunch that go after the enterprise market from the outset. Some, like Dropbox, Asana, and HubSpot, have gradually scaled their products to meet the needs of enterprise customers. By looking at their enterprise-specific landing pages, we can isolate the key factors these companies have chosen to persuade enterprises, and find out what works.

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How We Built and Launched a Successful Microsite on Product Hunt

On August 25th, we launched a library of 1000+ real sales and emails from the top 280 SaaS companies.

The library was hosted on a microsite, Inside SaaS Sales, which allows users to browse the full sales cadences, organized in the order the message or voicemail was sent.

The launch landed us almost 800 votes on Product Hunt, 10,000+ site visits, a mention in Hiten Shah‘s SaaS Weekly, and publicity from the SaaS and VC community.

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How to Be GDPR Compliant: A Guide for SaaS and Beyond

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A spectre is haunting Europe – the spectre of GDPR.

It seems to be the one thing everyone in the data security industry is talking about, Equifax aside…

Articles are being written, consultancy firms are popping up, and businesses are quietly panicking.

Yet, like so many grand legislative changes, many people are unsure what GDPR is, how it could affect their business, or whether they should even be worried about it at all.

In this article, we’ll be looking to clear up some of those misconceptions while presenting actionable steps for how companies can go about adjusting to the coming changes. We’ve scoured the available resources to find the answers to our concerns about GDPR and now we’re sharing it with you.

(Still employ a consultant though. As you’ll see, there’s too much at stake not to!)

We’ll explore not just the impact on European companies but also companies outside the European market who process or control data which could come under the scrutiny of these EU measures.  SaaS companies like Process Street will find themselves needing to adapt their services for their large European clients, and if you work within the SaaS field you might have to do so too.

Before we go further, let me give you a Too Long; Didn’t Read:

The best short summary of the ethos of GDPR I’ve read comes from Wired:

For companies that have more than 250 employees, there’s a need to have documentation of why people’s information is being collected and processed, descriptions of the information that’s held, how long it’s being kept for and descriptions of technical security measures in place

The GDPR broadly sets out:

  • You need to have a system in place to manage data and security.
  • You need to have that system fully documented.
  • You need to operate with the parameters of the GDPR, e.g.
    • Consent boxes cannot be auto-filled as “yes”.
    • Companies must respond to access requests from users within 1 month.
    • Requests for personal information must be processed free of charge.

At the end of this article, you’ll find a free Process Street checklist which uses ICO recommendations and Article 29 Working Party advice to guide you through assessing your company’s GDPR readiness!

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The Art of SaaS Review: What SaaS Is and How to Do It Right

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The Art of SaaS shows that even industry veterans are sick of unnecessary jargon and bloated descriptions.

Rather than spending thousands of words (or multiple books) trying to explain every variation of the SaaS model, it draws from the experiences of Dr. Ahmed Bouzid and Dave Rennyson in order to cover all of the basics of a quality SaaS business in less than 60 pages.

art of saas review - book cover

Being so short, an Art of SaaS review might seem redundant at first. Why not just read the book in about an hour and learn what the authors believe to be:

  • What SaaS is
  • The bargain between vendor and user
  • The importance of uptime (and how to maintain it)
  • The three priorities all teams should share
  • The three practices which achieve those priorities
  • The structure of every team, and how they should be managed

Well, in this post I’m going to cover both the core takeaways of The Art of SaaS and the context surrounding the book itself by drawing from other figures in the field.

I’ll show you why this odd little volume is worth reading and what pitfalls to avoid when taking it at face value.

Let’s get started.

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The Needlessly Complex History of SaaS, Simplified

Benjamin Brandall
August 30, 2017

Look up the history of any modern technology, and you’re taken on a quick-fire tour of antiques, innovations, failures, successes, bubbles, booms, and busts.

Unlike the history of the Roman Empire or Greek poetry, software history is almost immeasurably short.

It’s rich and it’s exciting, but it’s also full of strange developments. Developments that never really went anywhere, but serve as warnings to organizations of the kinds of flops to avoid.

New terminology and seemingly revolutionary inventions have cropped up every single year since the 1960s, but by now most of what formed the foundations for today’s software market is obsolete.

The Department of Defense’s SaaS timeline is broad (and not particularly exciting-looking), but it gets the job done.

In today’s world, the majority of businesses and consumers use software-as-a-service (SaaS). If you define SaaS an application that can be accessed through a web browser and is managed and hosted by a third-party, then Facebook, Snapchat, Google — and many things that most people would just call ‘websites’ — are SaaS products.

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What We Learned Analyzing 281 Full Sales Cycles (1,183 Emails & Voicemails)

Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails.

That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible.

But, how can you be sure you use the most effective methods to follow up with leads and close more deals?

Maybe we can help.

In partnership with PersistIQ, we analyzed the complete sales cadences of 281 SaaS companies, from intro to break-up. That included signing up for a whole heap of free trials, and then collecting over 1,000 emails and voicemail transcriptions.

If you want to get proven insights from some of the world’s best SaaS sales teams, build your ideal sales sequence and learn to write emails that close deals, then check out Inside SaaS Sales.

Inside SaaS Sales is a microsite we launched that collects and organizes every single piece of sales communication we received. It’s all there for you to browse through, swipe, and analyze.

With such a lot of data, it’d be silly not to study it to find out the key trends and share that knowledge with you. So, keep reading for our full analysis of the data!

Here are our key findings:

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Every SaaS Referral Program You Need: 51 Ways to Earn More Money

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You don’t have to be a consultant to get paid for recommending software. Instead, you can earn money or in-app credits by using a referral program.

In other words, you can earn money for referring products without paying a cent. Yes, I know that sounds like a “I earn $1,537.87 per day from home” clickbait ad, but it’s true.

referral program - scrooge mcduck
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The Only 14 Startup Tools You Need to Build a Unicorn

Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.

But the catch is that some of these startup tools can cost huge amounts of money, and when you’re a young startup you don’t want to be forking out in excess of $2,000/user/month for just one piece of software.

The point of this post is to explain the minimum viable SaaS stack your startup should invest in, based on what we’ve found out at Process Street in our many (many, many, many) tool-testing escapades. I’ll even do the math for you, and collate the estimated annual cost at the end.

Ready to start building up your toolbox with the best SaaS out there?

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