While it might seem new and intimidating, machine learning in business is already bringing massive benefits to companies and consumers alike.

From increasingly effective product suggestions to accurate journey time predictions and advanced customer analytics, machine learning is an incredibly powerful tool which lets you analyze every important aspect of your business without wasting human hours on the task.

But what exactly is machine learning, and how do you go from knowing that to actually using it?

“Instead of using labels to teach an AI what each object it’s looking at is, this DeepMind project teaches itself because it learns to recognise images and sounds by matching them up with what it can see and hear.

This method of learning is almost exactly like how humans think and learn to understand the world around them.” – Vaughn Highfield, How Google DeepMind is learning like a child: DeepMind uses videos to teach itself about the world

In this article we will cover:

• What is machine learning?
• Benefits of machine learning in business
• Applications of machine learning in business
• Different types of machine learning in business
• Real-world examples of machine learning in business

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Where did The E Myth Summary come from? Michael E. Gerber is the answer.

And when Michael E. Gerber gives you advice for starting a business you listen to it.

With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for us, he’s written several books on the topic, the most famous of which I’ll be summarizing in this post.

This E Myth summary will take the core business tips from Gerber’s work and condense them into a single post. It’s all of the value, proven with examples from companies like Facebook and Zenefits, and it doesn’t need you to spend 40 years to learn it.

In particular, I’ll be covering:

• Balancing your business personalities
• Creating a business, not a job
• Working on your business, not in it
• Why your business needs systems
• The idea of your business being your product
• Motivating employees with the idea behind their work
• Make topics human to make them interesting

Let’s get started.

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Andy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

• Why are B2B SaaS applications on the rise?
• The 9 essential elements of B2B SaaS applications
• The growing world of B2B SaaS applications

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Looking at the pricing pages and marketing material for complex SaaS products can be confusing enough, but comparing two similar products is a real pain on paper.

Which do you choose?

From just this information, the list of features, and outdated reviews, it’s impossible to make a decision, especially with a very specific set of requirements.

After checking out the features of the major SEO tools, we decided to try Moz and Ahrefs in parallel, getting trials of both on the comparable Medium and Standard plans.

What are our SEO requirements?

Process Street is a young, content-focused startup. Thanks to our content marketing, we’ve been able to grow the company through PR efforts, blog content and guest posts — all without breaking the bank. Finding a powerful tool to analyze just how successful these efforts have been is top priority, to make it less hit-and-miss and shape our SEO strategy in the future.

Here’s what we need from a tool:

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I recently hit the limit on my 100GB Dropbox account and after a bit of research decided to make the move from Dropbox to Google Drive. In this post, I’ll explain why I did it and some cool unexpected benefits that came from the move and give you a rundown of Dropbox vs Google Drive.

Dropbox and Google Drive are file storage services that sync files between a folder on your device(s) and the cloud. Making it easy to backup and access your files from anywhere.

Up until a few weeks ago I was paying for premium plans for both Google Drive and Dropbox.

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Keeping everyone on the same page in your business is easy with today’s technology. Using cloud-based calendars, you can have everyone synced up all the time from any device. In this post, I will go through our favorite setups to ensure your team never misses a meeting again.

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The early days of a startup are crazy.

You have a small group of brilliant and adventurous people taking on tasks they’ve probably never done. Tight budgets leave you doing things like building desks out of doors because they’re cheaper. Your whole focus is solely directed at the goal of getting your product out there in front of customers, who probably don’t even realize how much they need your product yet.

Fast forward a couple of years and those brilliant and adventurous people now have job titles and (more or less) set job descriptions. Your engineers are spending most of their time finessing the UI and developing new features rather than building fundamental structures and foundations. You have a solid customer base that’s avid about your product – and just keeps growing.

Except – as brilliant as they are – that small group of people no longer has enough hands to do everything that needs to be done.

It’s time to scale your startup – but you need to do it fast, accurately, and strategically. So where do you start?

To find out, I sat down with Process Street‘s very own head of talent, Rosy Bellorini, to get an inside view on how to get the talent you need to scale your startup.

• So you’re ready to scale your startup…
• The first rule of Startup Club
• The Process Street acquisition process

Let’s dig in!
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Hello, and welcome readers to the experience economy.

Take my hand and I’ll guide you to a place of psychic gratification. Feel your senses tingle, and your attention sharpen. You’re entering a new chapter of customer success, one that’s immersive and marks the next economic stage.

Businesses are no longer competing on a commodity level. In a digital world, with growing immersive processing power, organizations must crack the whip and adopt the experience mindset. This is a mindset that’s focused on customer success and delivering exceptional experiences instead of commodities.

In this Process Street article, we take a look at how one particular tech unicorn is succeeding in this experience economy.

You got it, I’m talking about the tech-tycoon Salesforce.

Salesforce is one of the largest tech companies to date with over 49,000 employees in 28 countries and has built the world’s most demanded CRM. Part of Salesforce’s triumph lies in the organization’s customer success capabilities. And today, you will learn how they’ve perfected customer success using principles from the experience economy.

Grab onto your seatbelts as you’re about to be blown away!

• What is the experience economy?
• 8 ways Salesforce achieves complete customer engagement in our experience economy

Here we go!💨
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According to a 2020 Walker study, 86% of buyers will pay more for a better customer experience.

Customer experience is a key brand differentiator, and getting it right can determine the difference between success and failure.

In this Process Street article, we examine a customer-centric approach and explain how you can use it to be more product-oriented. That is, you’ll learn how to focus on the customer’s experience when using your product.

Taking a product-oriented approach to provide a great customer experience will set you apart from your competition, and give you the edge you need to succeed.

You need to be thinking about your customer and how they interact with your product to draw appropriate customer success milestones. Following the 8 steps in this article will help you do that.

By the end of this article, you’ll have customer-success milestones that act as a guide for the delivery of an exceptional in-product user experience.

• Rising to the digital transformation and why you need to be product-oriented
• How to track the customer journey
• 8 actionable steps to make your customer success milestones product-oriented

Let’s get started!
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79% of marketers state customer experience strategies need to focus on customer retention. Yet, according to McKinsey and Company, there’s too much focus on churn reduction with a lack of consideration on what the customer wants.

When thinking about common metrics used in customer success – e.g. customer health scores – these are in-the-moment snapshots designed to communicate the likelihood of churn. They do not consider what it is the customer wants to achieve and whether they are on track to achieve this. To do this, you need customer success vectors.

A customer success vector gives the here-to-here journey a customer has with you, detailing where they are at today, where they will be tomorrow, and where they want to go.

In this Process Street article, I’ll explain what a customer success vector is, and why you need to supplement your customer experience metrics with vector measurements. You’ll learn how to ensure your customer success vectors are actual vectors with my 5 top tips. By the end of this article, you’ll be able to leverage success vector results to drive growth from the customer’s perspective, and consequently, from the perspective of your bottom line.

• Customer health score: Moving from a customer success KPI to a KSI
• Customer success vectors describe the customer’s maturity and where they’re heading
• 5 tips to ensure your customer success vectors are actual vectors

Let’s jump to it!
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