I recently hit the limit on my 100GB Dropbox account and after a bit of research decided to make the move from Dropbox to Google Drive. In this post, I’ll explain why I did it and some cool unexpected benefits that came from the move and give you a rundown of Dropbox vs Google Drive.
Dropbox and Google Drive are file storage services that sync files between a folder on your device(s) and the cloud. Making it easy to backup and access your files from anywhere.
Up until a few weeks ago I was paying for premium plans for both Google Drive and Dropbox.
Keeping everyone on the same page in your business is easy with today’s technology. Using cloud-based calendars, you can have everyone synced up all the time from any device. In this post, I will go through our favorite setups to ensure your team never misses a meeting again.
Looking at the pricing pages and marketing material for complex SaaS products can be confusing enough, but comparing two similar products is a real pain on paper.
Which do you choose?
From just this information, the list of features, and outdated reviews, it’s impossible to make a decision, especially with a very specific set of requirements.
After checking out the features of the major SEO tools, we decided to try Moz and Ahrefs in parallel, getting trials of both on the comparable Medium and Standard plans.
What are our SEO requirements?
Process Street is a young, content-focused startup. Thanks to our content marketing, we’ve been able to grow the company through PR efforts, blog content and guest posts — all without breaking the bank. Finding a powerful tool to analyze just how successful these efforts have been is top priority, to make it less hit-and-miss and shape our SEO strategy in the future.
You have a small group of brilliant and adventurous people taking on tasks they’ve probably never done. Tight budgets leave you doing things like building desks out of doors because they’re cheaper. Your whole focus is solely directed at the goal of getting your product out there in front of customers, who probably don’t even realize how much they need your product yet.
Fast forward a couple of years and those brilliant and adventurous people now have job titles and (more or less) set job descriptions. Your engineers are spending most of their time finessing the UI and developing new features rather than building fundamental structures and foundations. You have a solid customer base that’s avid about your product – and just keeps growing.
Except – as brilliant as they are – that small group of people no longer has enough hands to do everything that needs to be done.
It’s time to scale your startup – but you need to do it fast, accurately, and strategically. So where do you start?
To find out, I sat down with Process Street‘s very own head of talent, Rosy Bellorini, to get an inside view on how to get the talent you need to scale your startup.
Hello, and welcome readers to the experience economy.
Take my hand and I’ll guide you to a place of psychic gratification. Feel your senses tingle, and your attention sharpen. You’re entering a new chapter of customer success, one that’s immersive and marks the next economic stage.
Businesses are no longer competing on a commodity level. In a digital world, with growing immersive processing power, organizations must crack the whip and adopt the experience mindset. This is a mindset that’s focused on customer success and delivering exceptional experiences instead of commodities.
In this Process Street article, we take a look at how one particular tech unicorn is succeeding in this experience economy.
You got it, I’m talking about the tech-tycoon Salesforce.
Salesforce is one of the largest tech companies to date with over 49,000 employees in 28 countries and has built the world’s most demanded CRM. Part of Salesforce’s triumph lies in the organization’s customer success capabilities. And today, you will learn how they’ve perfected customer success using principles from the experience economy.
Grab onto your seatbelts as you’re about to be blown away!
According to a 2020 Walker study, 86% of buyers will pay more for a better customer experience.
Customer experience is a key brand differentiator, and getting it right can determine the difference between success and failure.
In this Process Street article, we examine a customer-centric approach and explain how you can use it to be more product-oriented. That is, you’ll learn how to focus on the customer’s experience when using your product.
Taking a product-oriented approach to provide a great customer experience will set you apart from your competition, and give you the edge you need to succeed.
You need to be thinking about your customer and how they interact with your product to draw appropriate customer success milestones. Following the 8 steps in this article will help you do that.
By the end of this article, you’ll have customer-success milestones that act as a guide for the delivery of an exceptional in-product user experience.
79% of marketers state customer experience strategies need to focus on customer retention. Yet, according to McKinsey and Company, there’s too much focus on churn reduction with a lack of consideration on what the customer wants.
When thinking about common metrics used in customer success – e.g. customer health scores – these are in-the-moment snapshots designed to communicate the likelihood of churn. They do not consider what it is the customer wants to achieve and whether they are on track to achieve this. To do this, you need customer success vectors.
A customer success vector gives the here-to-here journey a customer has with you, detailing where they are at today, where they will be tomorrow, and where they want to go.
In this Process Street article, I’ll explain what a customer success vector is, and why you need to supplement your customer experience metrics with vector measurements. You’ll learn how to ensure your customer success vectors are actual vectors with my 5 top tips. By the end of this article, you’ll be able to leverage success vector results to drive growth from the customer’s perspective, and consequently, from the perspective of your bottom line.
Every 28 days, a lovely Hermes delivery-person brings a crate of the world’s finest craft beer to my house.
But if it were up to me, I wouldn’t receive these beer boxes at all.
In early 2020, I tried to unsubscribe from [REDACTED] — a monthly beer subscription company — as I felt it was an unnecessary expense. I soon realized, though, that unsubscribing would be a Herculean task. There was no way to cancel digitally, and if I wanted to stop my subscription altogether, I’d need to ring them up during their (very limited) business hours.
Having to go through all that rigmarole dissuaded me from unsubscribing.
Annoyingly, I’m still receiving my delicious craft beers a year later.
These frustrating (read: unethical) tactics to stop customers from unsubscribing have been deployed by all manner of companies — from those in the food and drinks industry, all the way to those in the tech world.
And while it may seem tempting for your SaaS company to do similar, it’s nothing more than a quick win when, in reality, you should be focusing on improving the customer lifecycle. After all, it’s positive business-to-customer interactions that’ll stop people from wanting to unsubscribe in the first place.
That’s why, in this Process Street post, I’ll be discussing SaaS renewal. I’ll go over the definition of SaaS renewal, explain why customers think about unsubscribing from SaaS products, and provide you with actionable SaaS renewal best practices that’ll stop folks from hitting that unsubscribe button. (Providing you have one!)
Until now. I’m sticking two fingers up to the stigma surrounding pricing and I’m lifting the lid to reveal what goes on, behind the scenes, when organizations like Process Street change their SaaS price model.
I know. I’m brave, right?
Over the last few weeks, I’ve coerced and cajoled the Process Street pricing team into sharing some of the biggest pricing lessons we’ve learned (sometimes the hard way), since we launched in 2013.
In this article, you’ll find 20 structured sales processes based on industry best practices which you can access for free. Simply click Edit Checklist to add any process to your Process Street account, so you can start supercharging your sales process today!