This is a guest post by Angelina harper, a tech writer at Really Simple Systems interested in cloud technology, digital marketing, and ephemeral content. You can find her most beloved articles on her Twitter account.

Thanks to the realization that retaining existing customers is five times less expensive than obtaining new ones, businesses began exploring ways to improve the success rate of their customer interactions. This is termed customer success. What we wanted to find out is: How do you optimize customer success?

To answer this, we turn our attention to SaaS (Software as a Service) tools, begging the question: What are the top SaaS customer success tools out there?

SaaS customer success tools are an integral component of the modern business tech stack. These tools enable a business to understand what their customers want in terms of service, so they can provide it in an automatic fashion via the tool.

Customer success tools generate positive customer experiences at scale. SaaS companies often need to scale their customer success operations, and their software solutions should reflect this.

With that being said, customer success is a relatively new concept, and many businesses are still learning how to tackle it effectively.

In this Process Street article, we will present you with our top 5 customer success SaaS tools. But before all of that, let’s find out exactly what customer success is and why it is important:

• What is customer success?
• Customer success best practices
• How to improve your customer success process?
• SaaS tools: The most efficient customer success tools

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This is a guest post by Daniel Ndukwu. Daniel has extensive experience in digital marketing and is the Founder of KyLeads. There he helps business owners and publishers increase their leads and audience engagement with smart popups, interactive quizzes, and surveys.

In 2017, I had a brilliant idea.

Many of the tools for conversion rate optimization are point solutions. They make popups, landing pages, quizzes, surveys. Very few of them – if any – combine those functions into one.

I decided I would tackle the challenge by building a tool (now called KyLeads). It would allow people to create surveys, popups, and quizzes for lead generation and customer research.

After going through two development teams, rebuilding our user interface, and learning first-hand how hard it is to make software, we launched.

There was little fanfare and only a few customers when we started. But my team and I kept going. We knew it would be a long journey to success – and it’s paying off.

This article shares the best practices, tactics, and processes we used (and are still using) to improve our SaaS onboarding and grow our business into something spectacular.

Want to turbocharge your business’ onboarding successes and conversion rates in half the time?

Just read through the sections below to uncover these insider tips and tricks yourself:

• What is SaaS onboarding?
• What’s the importance of SaaS onboarding?
• Our top 5 SaaS onboarding best practices
• Use Process Street for SaaS onboarding!

Now, let’s get stuck in.

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When your average pitch is worth $5,800 per second you can’t afford to get things wrong.

You have an average of 3 minutes and 44 seconds to convince potential investors that your business potential is worth their money.

Oh, and that you know what on Earth you’re doing.

That’s a lot of pressure for any business owner. So, we here at Process Street have taken our own experience pitching to 2,500+ investors, venture capitalists, and business owners to give you the ideal formula for creating a winning pitch deck.

We’ll be covering:

• What is a pitch deck?
• How to make a pitch deck
• Why should you believe this works?
• Pitch deck examples

Let’s get started!

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Andy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

• Why are B2B SaaS applications on the rise?
• The 9 essential elements of B2B SaaS applications
• The growing world of B2B SaaS applications

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Your average pitch gets examined by investors for about 3 minutes 44 seconds and (if successful) is worth around $1.3 million.

That’s more than $5800 per second.

With figures like that, you need to know how to pitch to land investors, customers, employees, prizes or whatever it is you’re aiming for.

That’s where we here at Process Street come in.

We pitched to over 2500 top SaaS professionals and investors at SaaStr Europa 2019, walking away with the grand prize from the pitch competition, the contact details of several venture capitalists, and collaboration opportunities for months to come.

However, I’m getting ahead of myself. In this post I’ll show you;

• How to pitch: the basics
• What the SaaStr pitch competition was
• The pitch deck we used to win it
• The results and prizes in detail
• The lessons you can learn from our experience
• The secret technique we used to get even more out of our pitch

Let’s get stuck in.

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One of the most important things when running your business is understanding how your customers feel about your service.

We all know that it’s tough to gather all the feedback you would like. You’re more likely to talk to customers in your support channels when they experience an issue, but that doesn’t always give you a holistic understanding of their experience with your product.

Equally, social proof is a very important area to leverage when trying to bring new customers on board. This means that public praise of your product can increase your acquisition rates and lower acquisition costs.

Positive or negative, reviews – particularly public ones – provide huge value to businesses in how we shape immediate and long term decisions.

This is why we at Process Street are writing up a list of the top places you should make sure you have listings for, should make sure you monitor for feedback, and make sure you engage on to improve your customer’s experiences.

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This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.

If you have a SaaS company but you’re not using personalized marketing, you’re missing out on one of the biggest opportunities to grow.

The reason?

SaaS companies are different than many traditional models. Instead of building up to a one-off purchase, SaaS benefits from a long relationship with a customer.

That means you can increase brand loyalty in ways most consumer products cannot, and you have a host of personalized marketing data at your disposal.

Today we’ll look at the three most effective ways to use personalized marketing in SaaS to increase your sales: through your emails, website, and app.

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The following post is a guest contribution from Cristopher Burge. He is a full-time writer, passionate about technology and business-related articles. He focuses on everything that involves cloud computing, in one way or another. Follow him on Twitter.

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fear of the unknown and the urge to protect their investments, they are at risk of missing out on the innovations the cloud brings to tphe HR department.

Cloud computing is the simplest way a company can take the advantage of technologies without having to spend money on buying expensive computer parts, an IT specialist, and on-site software.

The problem most firms often run into is the integration of cloud computing into their already existing structure, but this process shouldn’t be a daunting one because it is a change in the way IT services are utilized, requiring a new but better way of doing things and just a little cultural change towards a better result.

This article points out how cloud services provide high value with low risk, as a solution for the HR department of an organization, enabling departments to transform the way things are done — from screening to recruitment and termination. It highlights the importance of moving the HR system to the cloud and the method through which any HR challenges can be overcome via cloud computing.

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When it comes to running a business, particularly a SaaS company, understanding churn is vital.

There’s a lot to cover, so let’s cut straight to the chase.

In this Process Street article, we’ll look at:

• What is churn?
• How to calculate churn rate
• Churn examples: From Facebook to Twitter to HubSpot
• Why do customers churn?
• McKinsey’s 4 best practices to increase retention rates 15%
• 3 practical steps to reduce churn in your business
• The Harvard churn management algorithm
• Churn management resources to help you reduce churn
• Use Process Street to help you tackle churn in your business

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When Michael E. Gerber gives you advice for starting a business you listen to it.

With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for us, he’s written several books on the topic, the most famous of which I’ll be summarizing in this post.

This E Myth summary will take the core business tips from Gerber’s work and condense them into a single post. It’s all of the value, proven with examples from companies like Facebook and Zenefits, and doesn’t need you to spend 40 years to learn it.

In particular, I’ll be covering:

• Balancing your business personalities
• Creating a business, not a job
• Working on your business, not in it
• Why your business needs systems
• The idea of your business being your product
• Motivating employees with the idea behind their work
• Make topics human to make them interesting

Let’s get started.

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