This is a guest post by Angelina harper, a tech writer at Really Simple Systems interested in cloud technology, digital marketing, and ephemeral content. You can find her most beloved articles on her Twitter account.
Thanks to the realization that retaining existing customers is five times less expensive than obtaining new ones, businesses began exploring ways to improve the success rate of their customer interactions. This is termed customer success. What we wanted to find out is: How do you optimize customer success?
To answer this, we turn our attention to SaaS (Software as a Service) tools, begging the question: What are the top SaaS customer success tools out there?
SaaS customer success tools are an integral component of the modern business tech stack. These tools enable a business to understand what their customers want in terms of service, so they can provide it in an automatic fashion via the tool.
Customer success tools generate positive customer experiences at scale. SaaS companies often need to scale their customer success operations, and their software solutions should reflect this.
With that being said, customer success is a relatively new concept, and many businesses are still learning how to tackle it effectively.
- What is customer success?
- Customer success best practices
- How to improve your customer success process?
- SaaS tools: The most efficient customer success tools
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