
Management books often arrive like traveling medicine shows: familiar advice is repackaged as a miracle cure, given a dramatic name, and sold as a revolution. Michael Hammer and James Champy’s Reengineering the Corporation deserves some of that skepticism.
The short answer for today’s COO is still yes, but with limits. More than three decades after the book appeared, its examples and rhetoric feel dated. Its strongest principles remain useful: organize work around customer outcomes, reduce handoffs, give process owners real authority, and redesign a fundamentally broken process instead of automating the mess.
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