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How to Gain Customers and Influence People with Digital Storytelling

Digital storytelling

“Once upon a time…
A fledgling young business set upon a quest…
To incorporate digital storytelling…
After hearing of its success.

They scoured the web…
During all hours of night and day…

For digital storytelling techniques…
So their customers would stay.


But they couldn’t quite find…
The resources they sought to seek…
Until, that is, they found this blog post…
Written by the team at Process Street.”

– Anon

Storytelling.

It’s a medium nearly as old as time itself.

From the visual scribblings made over 30,000 years ago by our cavemen cousins to the 18th-century fairy tales about dwarves, goblins, ghouls and demons made popular by the Brothers Grimm, the human need for stories runs deep.

Luckily for us living in the 21st century, we have the digital and technological means to bolster the stories we tell in unprecedented ways.

And from a marketing standpoint, digital storytelling is something of a holy grail; with it, businesses can gain, engage, connect, influence, and retain customers.

So, if you’re on a quest to learn about digital storytelling and how to incorporate it into your marketing plans, you’ve come to the right place, adventurer. Read through the sections below:

Let’s begin.

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Behavioral Theory of Leadership: How to Be a Better Leader

behavioral theory of leadership

I realized I had a challenge… [people] didn’t think they needed to be trained as a leader.

I realized I had a real uphill battle because people thought leadership was a noun.

– John C. Maxwell, John C. Maxwell Defines Leadership

Not all leaders can lead effectively.

You might be a manager in name but that won’t inherently make your team like you, respect you, or do what you tell them to.

That’s why today I’ll show you the 10 main schools of thought for the behavioral theory of leadership.

By the end of this post, you’ll be able to identify what kind of leader you are, what kind of leader you want to be, and how to bridge that gap through your behavior.

If you’d rather skip to a particular section, go ahead and use the links below:

There’s also a free process template based on Ray Dalio’s methods up for grabs, so let’s get started.
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What is CRO? How to Increase Conversion Rates (Free Template)

What is CRO?

You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.

And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.

After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.

This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”

Slow down.

We’ve got you covered.

During this post we’ll be explaining all things CRO – conversion rate optimization.

First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!

All you have to do is read the different sections below:

Let’s jump straight in.

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Customer Research: 5 Ways to Read Your Target Customers’ Minds

Ben Mulholland
September 19, 2019

customer research

The following is a guest post by Priscilla Tan, a freelance content marketer for SaaS and Tech companies that care about making small businesses successful. Certified by SmartBlogger, her works have been spotlighted on places like Forbes, Inc Magazine, and CNBC Make It.

Did this happen to you?

You spent brutal months building your product solely based on your gut.

In a bid to keep your head in the game, you assured yourself, repeatedly, that success is just around the corner.

And yet, when you released your product to the public… it tanked. Sure, you had a few sign-ups, but no one stuck around.

As you slumped your shoulders in defeat, you questioned yourself, what went wrong?

You tweeted for help, hoping to find comfort. And you did. In fact, your tweet even went a little viral.

Founders, developers, and marketers in the SaaS space flocked in to share similar experiences. You read every single one of them, nodding your head along to their demoralizing tales.

Then… horror struck.

It hit you: you built your product based on false assumptions. And so did they.

Just as you were about to close Twitter, you stumbled on this tweet and it straight up punched you in the gut:

customer research tweet
(Source)

And there it is, the guilty culprit of unsuccessful products: the lack of customer research.

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Cognitive Functions and Your Personality in the Workplace (Free MBTI Test!)

Cognitive Functions and Your Personality in the Workplace (Free MBTI Test!)

We all strive for a better understanding of ourselves and each other, in or out of the workplace. It doesn’t matter what level of the organization you’re at.

Sometimes we want to communicate better, and develop social relations. Sometimes we want to understand how to work better, and more efficiently.

Sometimes, you may simply have an itch to try your hand at something new, whether that means picking up new responsibilities in your current position, or taking on a completely new challenge altogether.

For years, people have been attracted to personality tests. “What kind of person am I?” Presented as a series of weighted questions, you’re given a “type”, and there you have it! You have been enlightened, the long-awaited revelation of your true inner self.

Except, not exactly. The merit of such simplified personality classifications can be (and has been) debated for as long as they’ve been around, but for many people that’s not the point.

It doesn’t matter if the tests are a snapshot of your psyche at any given time, subject to the ever-changing whims and complexities of human existence. It doesn’t matter that you might be an INFJ yesterday, and a ESFJ tomorrow (well, it sort of does, but I’m trying to make a point here).

The point is, these kinds of tests are simply tools of self-analysis and self-reflection, and process improvement. It’s up to you to use these tools to gain insight into yourself and the people around you, and if you take a measured approach and combine it with a keen understanding of the underlying principles behind the popular concept of a “personality test”, you will probably uncover something valuable.

My goal in this article is to try and provide you with a couple of useful tools to better understand yourself and the way in which you work in the form of a dive into the cognitive functions set out by Carl Jung to describe the 16 different personality types that formed the basis of his psychoanalytic and psychiatric practice.

I’ll be covering:

By understanding the theory and definitions behind the hugely popular Myers-Briggs test and Jung’s psychological functions that preceded it, you stand to become more familiar with your own personality and by extension, more tuned-in to why you act the way you do, say the things you say, struggle with some things, and excel at others.

You will also be able to use this insight to more readily navigate the complex social arena that is professional working life. Why do certain people act and react the way they do? How can you better appreciate the differences in and between others, and the unique strengths that each individual brings to the table? Continue Reading

14 Job Description Templates to Help You Write a Killer Job Description Today

14 JOb Description Templates to Help your Writer a Killer Job Description Today

$4,129 is the estimated cost of a new hire, making that empty chair an expensive one to fill.

You want to get your hiring process right. You want to hire the ideal candidate. But where do you start?

At Process Street, we say you start your recruitment process by writing a solid job description.

This is no easy task, you have around 14 seconds to convince applicants that your job is the perfect job for them.

Get your job description right, and you can draw in the most qualified, skilled and well-fitting applicants.

This is why Process Street has created these 14 easy and free to use job description templates, for you to obtain the best applicants for your advertised role. Our 14 job description templates are listed below:

Before we jump into these templates, let’s take a moment to consider what a job description template is, and why they are needed.

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What is CGMP? Current Good Manufacturing Practices and How to Use Them

cgmpIf you’re manufacturing food, drinks, or medicine, you know you have a sea of regulations and standards which you need to hit and adhere to.

You knew that starting out.

But it does leave you with two questions:

  1. What are the regulations and standards that I should adhere to?
  2. How do I get my organization to run in an effective manner so that we consistently adhere?

Lots of companies are very good at asking the first question, but the second sometimes gets overlooked.

This is how we end up with malpractice and lawsuits and all kinds of bad things.

You don’t just have to know what the standards are, or intend to reach those standards, but you have to consistently hit those standards in order to be the successful safe business you want to be.

That’s why in this Process Street article we’ll be looking at:

  • What is CGMP? Current Good Manufacturing Practices explained
  • What are the current Good Manufacturing Practices?
  • What is a Quality Management System and how does it help CGMP?
  • How Process Street can help you build your Quality Management System

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The 9 Essential Elements of Modern B2B SaaS Applications

Adam Henshall
September 12, 2019

b2b saas applicationsAndy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

  • Why are B2B SaaS applications on the rise?
  • The 9 essential elements of B2B SaaS applications
  • The growing world of B2B SaaS applications

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What is Records Management? How to Build a Records Management Process

records managementI moved house not too long ago.

Now, I’ve always been a pretty terrible record keeper in my own life.

To remedy this I tried the hoarder technique. If I thought something was even remotely important, I’d throw it in a box file and vow to come back to it one day in the future.

It was only when I came to moving, and thought I’d try to Marie Kondo my crap away, that I dug out all my box files and the piles of messy paper inside them.

I’ll be really honest with you – it’s not an approach to records management that I would recommend.

Your business probably creates exponentially more records than I do, so you certainly can’t use an unthought-out approach to records management either.

That’s why we’ve decided to take some of the basics of records management, explain them, and give you a series of actionable ways to get started taking control over the lifecycles of records in your company.

In this Process Street article, we’ll be looking at:

  • What is records management?
  • Why is records management important?
  • The 5 key steps to records management
  • How to build a records management process

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Why You Need a Risk Management Process (+ Free Template)

risk management process

Can you afford to lose $185 million?

That’s what Wells Fargo had to pay in fines after failing to apply a working risk management process.

Their lack of attention to the risk and pressure that they exposed their employees to led to sales practices that were bad enough to cause 5,300 employees to be fired and the penalty fines mentioned above.

Risk is inherent in everything we do – from conventional ideas of the risks in gambling to the chance of collisions while traveling. In business, risks can come from any direction and can severely impact your output.

Whether you wake up late and get less work done because of it or someone doesn’t get their work done on time and holds up the rest of the team, you need to be able to predict, prepare for, respond to, and monitor the things that can go wrong.

That’s why our post today will examine everything you need to know to build a risk management process to make your work watertight. We’ll even throw in a free, fully-built risk management process for you to use!

If you want to skip to a particular section then feel free to use the links below:

Let’s get stuck in.

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