
We’ve all had conversations like this:
You: Hey, so I’m going to be writing 3 posts a week now, so I’m handing off newsletter writing to you.
Them: Ok, what do I do?
You: I dunno, go into MailChimp, make the newsletter, check it’s ok and send it to everyone.
Them: Right, I’ll let you know if I have any questions
[Later that week]
Them: [1,000,000 questions, a terrible newsletter and hundreds of complaints from subscribers about broken links]
The informality and laziness of shooting off a few instructions over Slack and ‘let me know if you have any questions’ can kill productivity faster than reddit.




