I love winning.

It doesn’t matter what’s involved or what the prize is, I’ll do what I can to achieve my goal of clinching that ‘winner’ title.

When I was 6, my primary school held an egg and spoon race as part of its sports day activities. The prize was a yardstick of chocolate. Let’s just say that, by lunchtime, there were tears and tantrums elsewhere while my face was smeared with chocolate.

To this day, I’m still (perhaps unhealthily) incentivized by goals. Particularly in the workplace. I’m not alone in this though, as numerous studies show that goal-setting improves employee performance and engagement.

Do you relish winning, too?

And do you want the next quarter to be your team’s best quarter ever?

Then you need to know about OKRs (objectives and key results). It’s basically an adult version of the egg and spoon race.

That’s why, in this short, informative Process Street post, I’ll define OKRs, describe their business benefits, give advice on how to write solid OKRs, and also provide OKR examples from the likes of Google.

Just make your way through the following sections to learn all about OKRs:

• What is an OKR?
• The business benefits of the OKR methodology
• How to write inspiring, useful OKRs
• 3 OKR examples — including ones Google use
• Moving forward as an OKR-aligned team

Now, let’s make this quarter more than OK.

Let’s make it internally record-breaking, thanks to OKRs!

Continue Reading

This is a guest post by Jack Paxton, the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

Famous SaaS brands like Dropbox and PayPal witnessed explosive growth in their platforms. Since 2007, Dropbox has grown into a $4 billion-dollar company, and PayPal went from 1 million users to 5 million in the same year (2000).

Dropbox and PayPal are two entirely different businesses operating in different markets. However, they share a similar viral growth strategy, one that is still used today.

Any ideas on what this strategy might be?

You got it, they both harness the power of referral marketing.

SaaS brands worldwide, including us at Process Street, are realizing the benefits of referral marketing: to constantly acquire new customers, build platforms, and promote customer loyalty and trust.

In this article, we present world-famous referral programs to determine what made them successful and how you can do the same.

Click on the relevant links to jump to your section of choice. Alternatively, scroll down to read all we have to say, to optimize your growth strategy via referral programs.

• What is referral marketing?
• The power of referral marketing
• How to create a successful referral program

Let’s jump to it!
Continue Reading

Agent *reader*, I call upon you today as we’re at a time of crisis. Humans have annihilated 83% of all wild animals and are disrupting a natural climate balance, throwing us into a projected future that is 4.1 – 4.8°C (39.38 – 40.64 °F) warmer.

It’s our duty, as citizens, business owners, and employees to change the narrative for our children’s lives; to kickstart a transition into a more sustainable future, one that enriches biodiversity and a balanced climate. And for this, we turn our attention to sustainable cities.

According to the World Health Organization, the global world population living in urban areas is expected to increase to 66% by 2050, making cities a perfect place to transform society and support biodiversity and a balanced climate.

In this Process Street article, we’ll become time-travelers, zipping into the future to assess two separate predicted scenarios.

• Scenario 1: The continuation of human activity as normal.
• Scenario 2: Transforming into a more sustainable future, starting with our cities.

Today, we meet at a crossroad, where our future could go two ways. We’ll explore these two separate scenarios, before addressing the role of sustainable cities in creating a more desirable world. We’ll look at how businesses must adapt to survive in a future that is carbon-neutral with rich biodiversity.

After all, who wouldn’t want such a future?

• What are sustainable cities?
• Our future cities are sustainable
• Sustainable cities: Key takeaways for corporate sustainability

Seat belts on, time-machine ignited, to the future here we come!
Continue Reading

Yōkoso!

I apologize for my poor Japanse pronunciation. Pray, why am I speaking to you in Japanse?

Well, for this post, we will be delving into the Japanese mindset for business using Kata.

Kata is a methodology used to make businesses lean. The approach, originally used in martial arts, was developed by Japanese car manufacturer Toyota and has since stormed its way into the business realm churning out results, after results, after results.

For instance, Kata methodology has been shown to cut costs by 41%, and improve business performance by 75%.

I hear you, wow indeed!

In this Process Street article, we take a look at this karate concept and explain how to apply it in a business setting.

Click on the relevant subheader below to jump to your section of choice. Alternatively, scroll down and learn how to perfect the art of business.

• What is Kata?
• The benefits of Kata
• Kata examples from Toyota: Improvement Kata and Coaching Kata
• Implementing Kata: Putting Kata into practice the right way

Kiotsuke! Let’s get to it!
Continue Reading

This is a guest post by Victor Eduoh, a SaaS content strategy consultant and copywriter. He helps early- and growth-stage SaaS companies drive growth, using the SaaS content topic clusters strategy and Product-Led Storytelling, two concepts he developed.

“And, after all, winning business is what writing proposals is all about.” Tom Sant, in his bestselling book, Persuasive Business Proposals, continued:

“Although a great proposal by itself seldom wins a deal, a bad proposal will definitely lose one.“

Tom is right.

Writing a consulting proposal isn’t a silver bullet to land your next client. But fail to craft an excellent, professional one and you won’t close any deal.

Since you found your way to this post, you don’t want that, right? We don’t want it either.

So, in this Process Street article, you’ll find ten practical steps to make your next consulting proposal excellent (i.e., worthy of closing deals).

Here’s what we’ll cover:

• What is a consulting proposal?
• How do I write a consulting proposal?
• What should you include in a consulting proposal?
• How do you format a consulting proposal?
• My proposal winning superpowers

Sound good? Read on for a free checklist to get started.
Continue Reading

This is a guest post from Alissa Zucker, marketing manager and writer at Mcessay. You can find her reading classical philosophy and writing short fiction in her spare time.

It’s predicted that by the end of 2020, businesses will have spent ~$110 billion on digital advertising alone in the US. To put that into context, that’s more money spent on digital advertising than what would be spent on both television and print ads combined.

This just goes to show the importance of digital advertising in the modern marketing communication mix.

It is essential that every business know how to effectively market their products and services in order to not only survive, but to grow and prosper in a competitive global market.

It’s not uncommon when questioned about marketing, that a business owner will simply produce a business card, a brochure stitched together using a Microsoft Office template, or a barely functional website with little to no traffic.

In this Process Street post, I want to provide you with an overview of everything you need to know about the marketing communication mix, including:

• The updated marketing mix: The 7 Ps of marketing
• What exactly is the marketing communication mix?
• Twelve factors of the marketing communication mix
• How to make the most of the marketing communication mix

Before diving into the specifics of the marketing communication mix, let’s first discuss the 7Ps of marketing.
Continue Reading

I have a question for you.

What does a Formula 1 racing team, like Ferrari, have in common with a high-flying company, like Apple?

They’re both in highly competitive industries? They’re both focused on improving their performance? They’re both incredibly driven to succeed? They’re both intent on being the best in the world?

Yes, yes, yes, and yes.

In other words, they both strive, in everything they do, to achieve Operational Excellence (Op Ex). However, achieving Operational Excellence is far from easy, and (fortunately for Apple and Ferrari) only 36% of companies manage it.

So, buckle up and join this Process Street post, as we race through the following topics and learn, from the likes of Ferrari, Apple, Disney, and Google, how to become operationally excellent:

• What Operational Excellence is (& what it isn’t)
• The four key creators of Operational Excellence
• 10 ways to achieve Operational Excellence
• The real reasons organizations fail to achieve Operational Excellence
• How to overcome Operational Excellence challenges

Ready to zoom into pole position? ️

Continue Reading

This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

The vast majority of product launches fail.

According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.

Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure and overcome challenges, you will need to prioritize and optimize how you market your product.

Fortunately, this Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.

Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.

• How to have a successful product launch
• Building a successful product launch strategy
• How and when to develop an MVP
• How to manage email lists for a successful product launch
• Using Process Street for all your business needs

Read on for a rundown of product launch basics.
Continue Reading

After the Second World War, Japan was faced with tremendous infrastructural damage and needed to begin the long, difficult process of repairing pretty much everything. During this time, Allied forces occupied Japan and oversaw the process of reparation – many American experts were enlisted to aid in the efforts to rebuild Japan’s economy and infrastructure, while at the same time ensuring no military force was re-established.

Among those enlisted was W. Edwards Deming (of the Deming Cycle and PDCA fame). One of the early goals was to begin production of new radios; the problem was, new management was unskilled, production facilities and raw materials were in short supply, and quality management was a big issue.

Long story short, Deming helped to spearhead the establishment of quality control initiatives focusing on top-level management taking responsibility for clearly defining quality policy and procedures. This kind of quality control framework came to be known as Hoshin Kanri, and it eventually proliferated beyond Japan and over to America and the rest of the globe.

A 2020 report by the IPMA Organisational Competence Baseline (IPMA OCB) explained that to execute business vision, mission, and strategy, implementation of the Hoshin Kanri approach – also referred to as Hoshin planning – is vital for lean and strategic management, and for future-proofing a business.

In this Process Street article, you will learn: What Hoshin Kanri is and its history, why you need to implement Hoshin Kanri in your business or line of work, and how you can do this using our free Hoshin Planning: Hoshin Kanri Policy Deployment Process Checklist.

You can navigate to the most relevant section for you using our quick links below. Alternatively, read on for a gentle introduction to the fundamentals of Hoshin Kanri.

• What is Hoshin Kanri and where did it come from?
• Hoshin planning and key concepts
• Main benefits of Hoshin Kanri planning
• Hoshin planning: Using Process Street to implement the Hoshin Kanri process

Let’s go explore the concept of Hoshin Kanri!
Continue Reading

Product roadmaps are an essential part of understanding how to align your product to a long-term vision for product-market fit. They are also one of the key deliverables for product managers and are useful to almost all teams and stakeholders.

What the product roadmap should provide:

• Clear overview of key launch dates and milestones
• Clearly communicate which teams are responsible for what
• Clearly communicate important deadlines and time allocation
• A beacon to align different teams to core company goals and objectives

What the roadmap shouldn’t include:

• Goals and objectives unrelated to the product
• Overload of information about specific product features and specifications for development
• Big Surprises
• Too much data without clear association with company goals or objectives

In this Process Street article, we’ll be looking at:

• What is a product roadmap?
• Planning the product roadmap
• Key elements of a product roadmap
• How to build a product roadmap
• Free product roadmap template
• Best practices for creating a product roadmap template
• Mistakes to avoid when building your roadmap
• More tools for product success

First off, here’s a template you can use to get started building your own product roadmap.

Product roadmap process

For those of you who came just for the template, here it is:

If you’re interested in the why behind this template design, and more insight into an effective product roadmap approach, read on!

Continue Reading