All posts in Business Strategy


Referral Marketing: Learn From the Best to Be the Best, Top 8 Techniques for Rapid Growth

referral marketing

This is a guest post by Jack Paxton, the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

Famous SaaS brands like Dropbox and PayPal witnessed explosive growth in their platforms. Since 2007, Dropbox has grown into a $4 billion-dollar company, and PayPal went from 1 million users to 5 million in the same year (2000).

Dropbox and PayPal are two entirely different businesses operating in different markets. However, they share a similar viral growth strategy, one that is still used today.

Any ideas on what this strategy might be?

You got it, they both harness the power of referral marketing.

SaaS brands worldwide, including us at Process Street, are realizing the benefits of referral marketing: to constantly acquire new customers, build platforms, and promote customer loyalty and trust.

In this article, we present world-famous referral programs to determine what made them successful and how you can do the same.

Click on the relevant links to jump to your section of choice. Alternatively, scroll down to read all we have to say, to optimize your growth strategy via referral programs.

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Rebuilding Our World With Sustainable Cities (& What This Means for Businesses)

Sustainable Cities

Agent *reader*, I call upon you today as we’re at a time of crisis. Humans have annihilated 83% of all wild animals and are disrupting a natural climate balance, throwing us into a projected future that is 4.1 – 4.8°C (39.38 – 40.64 °F) warmer.

It’s our duty, as citizens, business owners, and employees to change the narrative for our children’s lives; to kickstart a transition into a more sustainable future, one that enriches biodiversity and a balanced climate. And for this, we turn our attention to sustainable cities.

According to the World Health Organization, the global world population living in urban areas is expected to increase to 66% by 2050, making cities a perfect place to transform society and support biodiversity and a balanced climate.

In this Process Street article, we’ll become time-travelers, zipping into the future to assess two separate predicted scenarios.

  • Scenario 1: The continuation of human activity as normal.
  • Scenario 2: Transforming into a more sustainable future, starting with our cities.

Today, we meet at a crossroad, where our future could go two ways. We’ll explore these two separate scenarios, before addressing the role of sustainable cities in creating a more desirable world. We’ll look at how businesses must adapt to survive in a future that is carbon-neutral with rich biodiversity.

After all, who wouldn’t want such a future? 🌻

Seat belts on, time-machine ignited, to the future here we come! 🕔🚀🕤
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15 Questions to Ask Yourself (& Your Team!) Before the Work From Home Transition

work from home transition

This is a guest post from Katie Stearns, PR and outreach manager at BeeBole Timesheet. She’s a digital marketer who loves monitoring management and leadership trends to create more valuable B2B content for managers. Katie is particularly interested in helping the world become a more productive place.

For many HR professionals and company executives, 2020 has turned out to be rather stressful (to say the least). Many of us started off the year with a twinkle of hope in our eyes, but the current pandemic has proven to be more challenging than we imagined.

For many companies, switching to remote work was required, but they never considered if remote work was right for their teams. As company executives decide whether they want to return to the office or continue to work from home and move their operations online, employers are likely asking many questions.

If you and your company are considering a shift to remote work, here are some tips to help you get started on your journey. In this Process Street post, we’ll be covering:

Let’s jump right in!
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What is Kata? Toyota’s Karate Concept for Lean Continuous Improvement and Coaching Success

Kata A Lean Tool for Continuous Improvement and Business Success

Yōkoso!

I apologize for my poor Japanse pronunciation. Pray, why am I speaking to you in Japanse?

Well, for this post, we will be delving into the Japanese mindset for business using Kata.

Kata is a methodology used to make businesses lean. The approach, originally used in martial arts, was developed by Japanese car manufacturer Toyota and has since stormed its way into the business realm churning out results, after results, after results.

For instance, Kata methodology has been shown to cut costs by 41%, and improve business performance by 75%.

I hear you, wow indeed!

In this Process Street article, we take a look at this karate concept and explain how to apply it in a business setting.

Click on the relevant subheader below to jump to your section of choice. Alternatively, scroll down and learn how to perfect the art of business.

Kiotsuke! Let’s get to it!
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How To Write Consulting Proposals in 10 Easy Steps (+ Free Template!)

how to write consulting proposals

This is a guest post by Victor Eduoh, a SaaS content strategy consultant and copywriter. He helps early- and growth-stage SaaS companies drive growth, using the SaaS content topic clusters strategy and Product-Led Storytelling, two concepts he developed.

“And, after all, winning business is what writing proposals is all about.” Tom Sant, in his bestselling book, Persuasive Business Proposals, continued:

“Although a great proposal by itself seldom wins a deal, a bad proposal will definitely lose one.

Tom is right.

Writing a consulting proposal isn’t a silver bullet to land your next client. But fail to craft an excellent, professional one and you won’t close any deal.

Since you found your way to this post, you don’t want that, right? We don’t want it either.

So, in this Process Street article, you’ll find ten practical steps to make your next consulting proposal excellent (i.e., worthy of closing deals).

Here’s what we’ll cover:

Sound good? Read on for a free checklist to get started.
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Single Source of Truth as the Pathway to Data Enlightenment

Single Source of Truth (SSOT) as the Pathway to Data EnlightenmentAccording to a survey performed by KPMG and Forrester only 34% of decision-makers say they feel confident in their data …

A sad state of affairs.

Fortunately for the 66% of decision-makers who cannot rely upon their data, there is an answer *drum roll please* . . . the Enlightenment . . . of data.✨

Who would’ve known a school of thought that revolutionized the 17th and 18th centuries could be harvested to optimize our present-day data management?

“The Enlightenment included a range of ideas centered on the sovereignty of reason.” Dorinda Outram, Panorama of the Enlightenment

Governed by a philosophy of rationality the Age of Enlightenment (also known as the Age of Reason) made decisions based upon a single source of power or primary source of knowledge. The source of truth and knowledge in this instance was determined by the senses.

Single Source of Truth or SSOT, the focus of this Process Street blog post, also takes the sovereign approach.

However, rather than the senses, the sovereign power for SSOT is a reliance on un-replicated, autonomous, self-contained, and enhanced data.

To find out more about SSOT and how it can enlighten your data processes, keep reading.

Alternatively, to jump to a specific section of the post, click the appropriate link below.

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Business Tooth and Claw, Corporate Strategy to Win the War

Business Tooth and Claw, Corporate Strategy to Win the War-01

It was 1980 and the U.S. had crowned Donald Trump as a hero of business, turning real estate into gold. Trump had a net worth of $1.5 billion. However, a lack of corporate strategy was about to shake-up the Trump empire.

In 1988, Trump paid £365 million for the Eastern Air Shuttle. During the airline’s reign, its identity was passed from a no-fuss service to a one with maple-wood veneers and gold-plated features. A poorly strategized gamble that confused the brand’s identity. The lack of strategic direction meant Trump no longer held the Trump card, and his net worth plummeted along with the airline.

Worryingly, Trump’s failure to meet his organization’s objectives is a common occurrence in business, with only 2% of leaders stating they feel they will achieve 80-100% of their pre-set strategic objectives.

This is where Process Street comes to your aid.

This post will teach you what corporate strategy is, why it is important, and how you can implement an effective strategy for your business today – with access to our top free template resources. Check out our Strategic Planning Template below for a quick taster.

Click on the relevant subheader below to be directed to that section of this post. Alternatively, scroll down to read all about corporate strategy.

Let’s get started!
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Marketing Communication Mix: How to Build Strong Connections with Your Customers

marketing communication mix

This is a guest post from Alissa Zucker, marketing manager and writer at Mcessay. You can find her reading classical philosophy and writing short fiction in her spare time.

It’s predicted that by the end of 2020, businesses will have spent ~$110 billion on digital advertising alone in the US. To put that into context, that’s more money spent on digital advertising than what would be spent on both television and print ads combined.

This just goes to show the importance of digital advertising in the modern marketing communication mix.

It is essential that every business know how to effectively market their products and services in order to not only survive, but to grow and prosper in a competitive global market.

It’s not uncommon when questioned about marketing, that a business owner will simply produce a business card, a brochure stitched together using a Microsoft Office template, or a barely functional website with little to no traffic.

In this Process Street post, I want to provide you with an overview of everything you need to know about the marketing communication mix, including:

Before diving into the specifics of the marketing communication mix, let’s first discuss the 7Ps of marketing.
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Operational Excellence: 10 Ways to Become World Class

operational excellence

I have a question for you.

What does a Formula 1 racing team, like Ferrari, have in common with a high-flying company, like Apple?

They’re both in highly competitive industries? They’re both focused on improving their performance? They’re both incredibly driven to succeed? They’re both intent on being the best in the world?

Yes, yes, yes, and yes.

In other words, they both strive, in everything they do, to achieve Operational Excellence (Op Ex). However, achieving Operational Excellence is far from easy, and (fortunately for Apple and Ferrari) only 36% of companies manage it.

So, buckle up and join this Process Street post, as we race through the following topics and learn, from the likes of Ferrari, Apple, Disney, and Google, how to become operationally excellent:

Ready to zoom into pole position? 🏎️💨

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Cut Costs and Improve Productivity With Our Free Strategic Planning Template

cut_costs_and_improve_productivity_with_our_free_strategic_planning_template-01

In the book The Balanced Scorecard, by David Norton and Robert Kaplan, it is noted that 90% of organizations fail to execute their pre-set strategy.

This is a concerning statistic when you consider that, for a majority of companies considered successful, an emphasis is placed on having formal and pre-established systems to inform, manage, and meet their strategic obligations.

In this sense, can we not infer executing business strategy = business success?

To bridge this gap between strategic ambition and business performance, Process Street has created a Strategic Planning Template, which you can use – for free – right away!

By executing the steps given in this template you will not only develop good strategy, but the delivery of this strategy will also prove successful.

Click here to access our free Strategic Planning Template!

But to accommodate this template, you need to have a solid understanding of strategic planning itself.

In this article, I’ll discuss what strategic planning is, the different strategic planning models – with an emphasis on the Cascade Strategic Planning Model -, why strategic planning is important, and more.

Click on the links below to read through:

Let’s jump straight to it!
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