Business Process Model & Notation (BPMN) is like a flow chart on steroids.
It’s the one true way to graphically map your processes and is a globally-recognized, standardized method. In other words, it’s information any business looking to draw reliable process maps needs to know.
When you map your processes (especially with a standardized method like BPMN), you start being able to:
Get a clear vision of exactly how everything in your business works
Save time by eliminating unnecessary tasks
Reduce the rate your employees forget, overlook, or wrongly execute work
In the lifecycle of every startup, there comes a tipping point.
For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.
For product-focused startups like Process Street, a necessary early shift is towards design.
If images are the snacks of the internet, and articles are the main course, then infographics are somewhere in between. A light brunch, if you will. Packed with sustenance, but digestible enough to get down in a short period of time.
I’m not going to waste time talking about how important infographics are because that’s been done to death over the period of several years. Instead, I’m going to go through some common mistakes, basic design principles and processes that teach you how to make infographics that don’t look terrible.
A month back, I realized I was getting to the point where I wasn’t bothering to take lunch breaks. I read as a big part of my job, and I didn’t want to get involved in anything heavier than reading articles. Frankly, I was bored during my lunch breaks and I got annoyed I wasn’t doing anything productive.
Several decades back, advertising legend David Ogilvy said:
“When you have written your headline, you have already spent 80 cents of your dollar”
That means that for every 1,000 people who land on your page, 800 leave after reading only the headline. But that’s just an average. It’s possible to boost those numbers with great copy, and a small tweak at the top of the funnel, as we know, can really move the needle at the bottom of the funnel.
For this article, I analyzed 87 SaaS startup landing pages. This was taken from the top 100 in AngelList’s Trending section at the time, disregarding companies that had shut down.
I found hidden trends and best practices in two supposedly simple elements of the pages: the headline and the subheadline.
Before we get into the key findings, I want to offer you a free SaaS landing page headline generator. All you do is put in your software’s purpose, audience, and customer goal, and you get a list of 30 titles. These titles follow the formulas every SaaS headline I analyzed use. When you get the sheet, click ‘File’ and then ‘Make a copy’ to start editing in your own data.
This article comes excerpted from Hiten Shah’s SaaS DNA Project: The Anatomy of a SaaS Marketing Site, a 30,000+ word research study on how users actually browse and experience SaaS marketing sites.
HitenShah has built products on the web for over 10 years, including Crazy Egg, KISSmetrics, and now Quick Sprout. He breaks down everything he’s learned about building companies in his weekly email newsletterhere.
Your pricing pageconverts traffic into customers. But that only happens if visitors instantly understand what they’ll get from each of your plans, the value it will provide, and how much it’s going to cost them. Otherwise, they’ll never sign up for your service.
In a comprehensive look at SaaS pricing pages, we studied 30 different SaaS websites through 90 different user interactions, totaling over 1,800 minutes of user testing. With help from UserTesting.com, we guided participants to each company’s pricing page and instructed them to read through the plans the company offered.