
The “DHL Is Faster” stunt is a growth hacking example that combined guerrilla marketing, ambient advertising, and viral distribution. In February 2014, German agency Jung von Matt released Trojan Mailing, a film showing rival couriers delivering oversized parcels that gradually revealed a DHL message.
The provenance is more complicated than the film suggests. The One Club award archive lists Jung von Matt/Stuttgart as the agency and DHL as the client. However, a DHL spokesperson told The Washington Post that DHL knew about the internal agency project but did not commission the video or expect it to be distributed publicly.
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