All posts by Jane Courtnell


Business Risk: The 3 Main Threats to Your Business and How You Can Manage Them

Business Risk - The 3 Main Threats to Business and How You Can Manage Them

Global stock markets post biggest falls since the 2008 financial crisis.”The Guardian, 9th of March 2020

It was a Tuesday morning and my phone buzzed me out of my groggy, lethargic state, flashing open the above notification. The Coronavirus had hit businesses and our economy hard, potentially costing 2.7 trillion globally.

A viral risk, that went viral. Was something like this not foreseeable?

In this Process Street article, we turn our attention to the concept of business risk. As we write this article, the corona crisis is unfolding. We were warned about the risk of a virus outbreak but it appears we weren’t as prepared for it as we could have been.

But viruses are not the only risk we face. The 2020 Global Risk Report from the World Economic Forum (WEF) highlights a host of other risks, which we’ll turn our attention to in this article.

To get started, click on the relevant subheaders below to spring to that section. Alternatively, scroll down to read all we have to say regarding the concept of business risk.

Belts and braces on, let’s jump to it!
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How to Build a Remote Agency That Runs Like a Machine

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This is a guest post written by Alexis Humphrey. Agency owner turned business coach, Alexis Humphrey is on a mission to help freelancers and agency owners maximize their potential by showing them how they can earn more and work less so they can create a life they love. Connect with her on Linkedin or join her private Facebook group.

Steve Jobs built his empire around one clear principle – simplicity is the ultimate sophistication.

In his own words:

Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs, Apple’s Steve Jobs

And Warren Buffet agrees…

What does Buffet look for when he invests in a business?

The answer: Something that is simple and reproducible, like Coca Cola, McDonalds or Gillette. These businesses work like machines – the production process is repeatable, and the output is always the same.

In this Process Street article, you will learn how to fine-tune your service-based business into simple and reproducible processes, building a remote agency machine.

This transformation requires consistency and the consistency of processes. With Process Street, this consistency becomes easily attainable. Learn how to set up Process Street processes and establish a solid ground to build your remote agency machine. A remote agency that works on automation, documented processes and requires very little of your time. A remote agency that brings in money, whilst you lay back sipping pina colada’s on a Brazilian beach.

Sound appealing?

Of course it does.

Click on the relevant subheaders below to jump to that section. Alternatively, scroll down to read all we have to say.

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Work Anxiety: How To Create a Happy Workplace That Fosters Productivity

Work Anxiety How To Create a Happy Workplace That Fosters Productivity-15

The global economic cost of anxiety and depression is $1 trillion per year.

That is a substantial cost to an issue that is predominantly ignored.

1 in 5 adults in the U.S. will experience a mental health issue each year, with 1 in 6.8 people experiencing mental health problems in the workplace on a weekly timescale.

Work anxiety is one such mental health condition which evokes a sizable economic cost from lowered employee wellbeing and sick leave.

In this Process Street article we explain what work anxiety is – and in that sense, anxiety in general. We then provide information on how you can take action on anxiety from a personal level and at a company-wide level.

Click on the relevant subheaders below to jump to that section. Alternatively, scroll down and read all we have to say.

Capes at the ready, let’s conquer workplace anxiety!
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Marketing Events: Our ToolKit on How to Measure Your Events Success

Marketing Events How to Measure and Improve Your Events Success-Rev01-09

This is a guest post by Kristen McCabe, a global marketer. She has marketing experience extending from Australia to Chicago with expertise in both B2B and B2C industries, specializing in content, SEO, and events. Kristen spends her time outside of work acting, learning nature photography and joining in the #instadog fun with her Pug/JackRussell, Bella.

We have one reason marketers host and sponsor events.

Whether you want to get more leads, increase brand awareness, or meet with current customers to upsell and build customer lifetime value, marketing events ultimately leads to the same destination: increased revenue for a greater Return On Investment (ROI).

Despite this common goal, according to The Event Marketing Evolution, a research report by the Harvard Business Review, only 23% of companies can track event ROI.

Notice here that we say can rather than do track ROI, making these results even more concerning and surprising.

So our question to is this: How will you ensure you’re in the elite group of marketers who:

  • Can track the success of their event sponsorship?
  • Regularly track event results, and improve their strategy as needed?

In this Process Street article we will answer these two questions, and walk you through the steps that ensure you aren’t throwing your previous marketing dollars down the drain.

To start at the beginning, we find our selves before the day of the event.

With that, let’s not waste any more time, and get straight to it. Click on the subheaders below to jump to the relevant section. Alternatively, scroll down to read all.

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Increase Your Email Conversion Rates With These 12 Top Tips

Increase Your Email Conversion Rates With These 12 Top Tip-Rev02-05This is a guest post from Stella Lincoln who works as a Business Executive at Academist Help. She is a passionate blogger and owns the blog Educator House. Lincoln has many years of experience in digital marketing and specializes in search engine optimization (SEO).

In this era of globalization and digitization, marketing takes many forms. We at Process Street recommend one marketing strategy: Make sure you strongly focus on email marketing, or more specifically, your email conversion rates.

Why?

Email marketing is a successful strategy. Done correctly it can bring in the highest Return On Investment (ROI) relative to other marketing channels. Email marketing offers a return of 30x your initial investment.

Wow.

But let me emphasize, such a high ROI is only possible if you get your email marketing right.

How do you get your email marketing strategy right?

One aspect is through email Conversion Rate Optimization (CRO).

Through intuition, I am guessing you are ready to optimize your email conversion rates – after all, you came here. Well, reader, you can use this article as your top-tip list for all things CR and email optimization.

In this article, we give you our 12 top ranking tips to optimize your email conversion rates. You can click on the relevant subheaders below to jump to that given section. Alternatively, scroll down and read all we have to say.

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Greenwashing: What It Is and How to Stop It (Free Template)

Greenwashing What It Is and How to Stop It (Free Template)-01 In the words of Jean Rostand, a French Biologist, and Philosopher:

The obligation to endure gives us the right to know” – Jean Rostand, Silent Spring

Greenwashing, as a marketing tactic, thwarts our right to know as consumers. Unfortunately for us, 98% of green-labeled products are greenwashed.

Greenwashing is unethical. Greenwashing is risky. Greenwashing needs to be prevented.

You can think of this Process Street article as an antidote to greenwash. We give you the information you need to identify and stop greenwash in its tracks. We do this because greenwash is not good for you as a consumer, and it is not good for you as a business owner or employee.

Like Rostand, we at Process Street believe everybody has a right to know how green the products and services they purchase are. In this article, we provide information that will give you back this right where greenwash blots it out.

Paint strippers at the ready, it’s time to peel away the dross. Click on the relevant subheaders below to jump to that section. Alternatively, scroll down to read all we have to say.

Let’s jump right to it!
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What is an Enterprise Document Management (EDM) System? How to Implement Full Document Control

What is an Enterprise Document Management (EDM) System-01

82% of companies are still spending billions on remaining paper-based companies, with 1/3 upping their paper usage in recent years.

Why, oh why are businesses still relying on a technology that was invented around 100BC when we have entered an era of artificial intelligence, 3D printing, and digitized documentation?

If you want effective Enterprise Document Management (EDM) strategies, you need to scrap the paper and go paperless.

A bold statement, but a statement that is not unfounded.

  • Paper is costly – costing an average of ~$8 billion annually in management.
  • Paper is wasteful – paper usage does not support the global paradigm shift towards vital sustainability efforts.
  • Paper is difficult to manage – workers spend almost half their time looking for information stored in paper documents.

What you need are digitized methods to store important business information. What you need is an electronic way to manage this.

What you need is a digitized Enterprise Document Management system, and we at Process Street are here to help.

Find out what Enterprise Document Management is, and why Electronic Document Management Systems (EDMS’s) serve as good EDM tools. We present to you our top 5 EDMS tools which you can use alongside Process Street for ultimate document control.

Ready to terminate your paper towers? Click on the relevant subheaders below to jump to that section, alternatively scroll down to read all we at Process Street have to say about digital Enterprise Document Management systems.

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14 Best Online Team Management Tools for Productive Teams

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This is a guest post by Nandini Sharma, an Assistant Marketing Manager at ProofHub – a leading collaboration software. With years of experience in marketing, she has found some amazing ways to reach a large audience and create a connection.

Boosting team morale and productivity could be considered as the number 1 goal for every project manager.

The term team management isn’t just about allocating tasks to be checked off by your team before the end of the day. Key factors that contribute to the concept of effective team management are teamwork, collaboration, and recognition. Without them, a company’s overall performance is at risk. This is where team management tools come into play.

Unfortunately, no matter how hard a project manager tries or how many expensive tools she/he invests in, something or someone is often left behind. And here in-lies our problem…

…and where there is a business-related problem, there is a Process Street solution.

You see, not all team management tools are meant for you. Without the right approach and the right tool, your chances of keeping each team member productive and satisfied, are next to impossible.

You need to find a tool that works best for you and your team and you need to find it soon.

In this article, we will explain the importance of effective team management. We will then present you with our 14 top team management tools so that you can find the right one for you.

Click on the relevant subheader below to jump to that section. Alternatively, scroll down to find the information you need to evaluate the best team management tool for you.

We’ll start with the basics of team management.
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50 Google Docs Templates for Business Success (With 60+ Process Checklists)

50 Google Docs Templates

It’s 9:00 am.

I grab my morning coffee.

Boot-up my laptop and join the 1 billion others logging into Google Drive today.

Gmail, Google Calendar, Google Docs; it’s all there.

I go straight to my Google Docs templates folder. As a content writer for Process Street, these templates include planning templates, review templates, and templates designed to record my research.

Suffice to say, as a content writer my Google Docs templates are the veritable pillars of my content creation process.

Oh, thank you, Google Docs templates…

But that’s not all there is to it.

Despite the wealth of convenience my Google Docs templates allow me, I wouldn’t be half the writer I am today if it wasn’t for Process Street.

What I mean to say is, I’ve built up an extremely efficient writing process that combines the convenient templates of Google Docs (via Google Drive) and the clear processes and convenient automation of Process Street.

By integrating Process Street + Google Drive into a simple, repeatable process for content creation, I know I can work productively and consistently meet my content writer duties.

For me…

Process Street + Google Drive = Success

…and in this article, I will show you how you can recreate my process, and build your own streamlined automations.

Click on the subheader below to jump to the relevant section. Alternatively read all and take a well-deserved moment to learn how to improve and refine your business processes.

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Business Process Documentation: 5 Benefits and Why You Should Use It

Business Process Documentation 5 Benefits and Why You Should Use It

96% of companies had a form of process documentation in 2015.

Were you one of them?

What about today? Do you document your processes?

Is business process documentation still a popular approach?

These were the questions we at Process Street wanted to find the answers to. We asked top business experts from around the globe: How important is business process documentation for running a business?

In this article, we present to you our never-before-seen findings.

We successfully deciphered trends of the business process documentation market and determined the reasons for these trends. I recommend that you take the time to read all we have to say about business process documentation, but if you’re pushed for time, you can access the relevant section from the links provided below:

Shall we get started?

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