According to a 2020 Walker study, 86% of buyers will pay more for a better customer experience.
Customer experience is a key brand differentiator, and getting it right can determine the difference between success and failure.
In this Process Street article, we examine a customer-centric approach and explain how you can use it to be more product-oriented. That is, you’ll learn how to focus on the customer’s experience when using your product.
Taking a product-oriented approach to provide a great customer experience will set you apart from your competition, and give you the edge you need to succeed.
You need to be thinking about your customer and how they interact with your product to draw appropriate customer success milestones. Following the 8 steps in this article will help you do that.
By the end of this article, you’ll have customer-success milestones that act as a guide for the delivery of an exceptional in-product user experience.
- Rising to the digital transformation and why you need to be product-oriented
- How to track the customer journey
- 8 actionable steps to make your customer success milestones product-oriented
Let’s get started!