
Who is Kanye West? A musical genius, a passionate campaigner, or a spontaneous communicator whose unplanned words can outrun their intent? Celebrity outbursts make vivid examples, but the underlying risk applies to any organization: a message sent without a plan can damage trust before anyone has time to correct it.
A strong communication plan replaces improvisation with clear audiences, messages, owners, channels, timing, approvals, and feedback. It helps a team prepare for and prevent disaster during everyday work, campaigns, and crises, when speed matters but accuracy matters more.
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