
Customer Success is no longer a scrappy afterthought bolted onto a SaaS sales team. It is a full discipline with dedicated leadership, purpose-built tooling, and a direct line to revenue. The job is deceptively simple: make sure paying customers actually get the outcome they signed up for. The execution is anything but.
To find out what that execution looks like in practice, we went straight to the source and asked Customer Success leaders at SaaS companies one question: What is your customer success process? Their answers reveal a surprisingly consistent playbook underneath the surface-level variation.








