Overlooking task automation is losing you money
According to Harvard Business Review, marketing executives are losing 10-15% of their time due to not automating simple tasks.
Task automation should already be saving you huge amounts of time and effort.
If it’s not, I can only assume that’s because you’re not using it!
If you’re a heavy user of different SaaS platforms, you’ve probably grown tired of having to jump back and forth from one to another to perform simple tasks.
Would it not be easier if you could click one button and the different platforms just spoke to each other and got the job done for you?
Yes, it obviously would be.
In fact, according to Chui, Manyika, and Miremadi writing in the Harvard Business Review, not only could a marketing executive be automating activities which account for between 10-15% of their current time using existing technology, but for 60% of existing US jobs, 30% of their time could be reduced by automation.
You can read the full report, Four Fundamentals of Workplace Automation, at McKinsey.
Note, that this important study is already over a year old, and the speed of technological advancements in available automation software has likely caused those given percentages to rise even further.
Task automation is where you doing one task results in multiple tasks being done. Bit of a mouthful, but let me give an example…
Or, if you want to watch a step by step example, check out this Process Street video about automating client onboarding.