
Imagine you single-handedly run a lemonade stand. You get 20 customers each day and have just the right amount of ingredients for a normal afternoon.
Then, out of the blue, you get coverage from the New York Times. Customers queue down the block, sugar runs out within an hour, and the stand has to close while demand is still there. That is what happens when demand grows faster than the systems behind it. No hiring process, no onboarding plan, no inventory forecast, no scalability.








