Article analysis is the process of identifying an author’s main argument, checking the evidence and methodology behind it, and evaluating the source, purpose, audience, and possible bias.

To analyze an article well, understand what it says first, then test whether its claims deserve your trust. That means tracing important evidence to primary sources, checking the author and publication, comparing independent coverage, and separating probability from certainty before you use the article to make a decision—or get fooled by terrible advice.

Fake news is false or misleading information presented as reporting and amplified through distribution systems that reward attention before verification.

News subscriptions can improve the economics behind quality journalism by giving publishers and independent writers a direct relationship with readers. They cannot stop misinformation by themselves, but they can reduce dependence on low value clicks, support deeper reporting, and give trustworthy digital content a durable source of revenue.

Scheduling tweets with images in Buffer is a repeatable way to turn a WordPress archive into a reviewed queue of X posts, still commonly searched as tweets, with relevant links, visuals, and hashtags. To automatically generate tweets for the queue, export your post data, clean it in Google Sheets, draft varied copy, map each post to its featured image, and send approved rows to Buffer.

This guide shows how to schedule tweets with images without relying on retired plugins or obsolete scraping tools. You will build a reusable content inventory, review every caption and hashtag, test one row, and then add the rest to your Buffer queue through a controlled automation workflow.

A political campaign strategy is the coordinated plan for a candidate’s message, audience, resources, media, field work, and path to victory.

The 2016 Trump campaign strategy applied Silicon Valley habits to electoral politics: rapid testing, data-driven allocation, outsourced specialist teams, and tight feedback between digital channels and traditional media. Those methods helped the campaign operate with unusual speed and efficiency, but technology was only one factor in a close and complicated election.

The Brexit campaign strategy was a system for combining emotional messaging, audience data, digital advertising, social distribution, and supporter follow-up. Those mechanisms are well documented. Exactly how many votes they changed is much harder to prove.

During the 2016 EU referendum, most final polls put Remain ahead, although the race was close. The final result went the other way: 51.9% voted to leave the European Union, according to the BBC’s referendum results record.

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In this 2016 episode of Business Systems Explored, Armando Biondi, then CEO of AdEspresso, explains the expert system he used to manage Facebook ad campaigns through disciplined testing.

If you have ever run a quick Facebook campaign to test the waters, you know what a shot in the dark it can be. A first tentative campaign can produce a painfully high cost per click and very little else.

The following is a guest post from Martin Harrison, the co-founder of Copify.

SEO and social media work best when they make the same audience signals easier to find, trust, and act on. Search engines do not treat every like or follower as a direct ranking factor, but social media SEO can still strengthen authority by increasing discovery, branded demand, mentions, links, and repeat engagement.

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This is a guest post from Deepti Jain, a sales and marketing specialist at AeroLeads.

Social selling is the practice of using social networks to identify the right prospects, understand what they care about, build trust, and start better sales conversations. It is not the same as posting for reach or pushing a pitch into someone's inbox. Good social selling combines listening, helpful engagement, proof, and disciplined follow-up.

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Natasha Ponomaroff is the Senior Marketing Director of Instasize, a content creating toolkit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and shares guidance for the millions of creatives using Instasize to curate online content.

Seeking to establish a well-rounded online presence? There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy. To succeed, you need to know how to pair the right kind of content with the most suitable platform.

Q: What do you get if you cross Santa with a duck?
A: A Christmas quacker!

The only thing better than a good old Christmas cracker joke is a good old Christmas ad.

Festive, heartwarming, and thought-provoking, TV Christmas ads signify the start of Christmas.

And they’re a marketers dream. According to research, for every $1.30 that’s spent making a Christmas ad, retailers can expect to get $31 back.

How do Christmas ads generate so much revenue? When did Christmas ads become such a huge deal? What are the best Christmas ads EVER made? And what makes a Christmas ad the best EVER?

Time to find out as we get ‘Santa-mental’ and ‘sleigh’ our way through the following topics in this Process Street post:

• ”It’s beginning to look a lot like Christmas ads”: When did it all start (and who started it)?
• ”On the fifth day of Christmas, my true love sent to me…”: How do Christmas ads affect the bottom line?
• ”Last Christmas ad I gave you my heart”: Why are they so effective?
• ”All I want for Christmas ads is you”: What are the best EVER Christmas ads & why?

Ready? Hold on for ‘deer’ life and let’s ‘snow’…

(The ‘presents’ of these terrible Christmas puns do ‘snow’ down – I promise.) Continue Reading