All posts in Social Media


3 Ways to Repurpose Instagram Content for Your Email Marketing

email marketing contentNatasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool-kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content.

Seeking to establish a well-rounded online presence?

There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy.

However, to succeed you need to know how to pair the right kind of content with the most suitable platform.

For marketers, there’s a constant pressure to create new content while maintaining a high level of quality.

To alleviate that burden, look to social media content.

Social media content, especially the kind of content you’ll find on a visual-focusedchannel like Instagram, is perfect for repurposing. Consider the fact that not all audiences favor social media as their communication medium of choice.

While effective in its own way, studies have shown that email marketing is 40 times more effective at reaching target customers than some social media channels.

With that in mind, and to cover multiple audience bases at once, here’s how you can bring Instagram content into your email marketing campaigns and save time in the process.

In this Process Street article, we’ll cover:

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Building an All-powerful Influencer Marketing Strategy

This is a guest post by Adlin Sherley, an enthusiastic writer specializing in social media marketing techniques. She has a healthy obsession with writing, reading and catching up with her friends. Her passion is to help people in all aspects of marketing through the content she provides.

If you have a product, service or even just an idea that is worth selling, how would you do it? How would you let people know?

In the world of business, certain principles have been relevant for centuries. The concepts of promotion and marketing have existed for as long as humans have been trading.

Humans have always used their voices to communicate, tell stories, and spread messages, which is why word of mouth is still one of the simplest yet most effective ways of marketing something.

Before the internet or advent of the printing press, marketing moved slower. Person A used or came across something that caught their attention, and then they went around spreading the word to B, C, D, and whoever else was along the way. Arguably, it was a lot easier to convince people back then.

One thing that has changed with the advent of digital technology, is the speed and reach of marketing and advertising tools.

Enter the digital era

As we enter into the age of information, technology has made reaching large numbers of people as easy as a single click.

On the other hand, this means that competition in the attention-economy is fiercer than ever, with the coveted-yet-fickle attention span of individuals the shining prize.

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor (@lorirtaylor)

Analogies aside, marketing today is a matter of strategy; well-planned, well-implemented, and continuously improved upon. If your marketing strategy is bang-on, then there’s nothing stopping you.

Conversely, a single wrong move could set you back tremendously, and that’s why it’s important to establish a process.

Breaking down digital marketing

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7 Reasons Why Social Selling Is A Must For Every Salesperson

social selling

The following is a guest post by Deepti Jain, an engineering student who has a knack for writing and is currently working at AeroLeads as a content writer.

Social Selling is a buzzword these days.

I doubt it surprises people anymore given how huge social media is.

I don’t think people realize just how big it is.

According to Statista, 3.02 Billion of the world population will be using social media by 2021.

social-selling-1

I know it gets a bad reputation sometimes and folks involved in B2B businesses are often a bit skeptical of leveraging social selling.

What they don’t realize is that they are missing out on a lot of leads, ROI, revenue, yadda yadda yadda.

In fact, Neil Patel, the marketing guru, recently discussed in his blog how he generated $332,640 in 3 months from Instagram alone.

Did this change your stance on social selling?

Hah! I knew it would.

However, if you are still not sold on the idea of social selling, then also don’t fret.

Today, I have rounded up some solid reasons why social selling is important for every salesperson.

Let’s begin!

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How Subscriptions Will Stop Fake News Killing Digital Content

stop fake news quality content headerFake news is a hot button issue right now and one we’ve covered a couple of times at Process Street.

Normally, the discussion of fake news is a roundly negative affair.

How do we come back from consistently lowering journalistic standards? What does this mean for society?

In this article, I’m going to put a more positive face on and explain why there’s good reason to believe quality journalism is going to make a comeback – it may have already begun!

  • We’ll look at broadly what fake news is, and why it isn’t a wholly new phenomena.
  • We’ll look at the financial performance of different media outlets and try to understand what economic motivations there are in the industry, plus how that impacts on content.
  • We’ll look at the new wave of journalistic opportunities and what you can do to help!

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How to Analyze an Article: Don’t get Fooled by Terrible Advice


how to analyze and article don't get fooled by terrible advice headerThere’s a lot of advice on the internet. Some of it is good, some of it is terrible, and some sits in the gray area between.

Within the fields of tech and startups, a lot of what people do day to day is influenced by what they’ve learned online; I doubt many people reading this article learned in school how to effectively market a product over Instagram!

Sorting the good from the bad is a challenge we all face, and one we have to become better at as individuals and as a society.

Improving our ability to analyze information doesn’t just mean identifying fake news, though we will look briefly at it. It also means being able to take a second look at informative journalism and the reporting of research; the kind of information which you might use to inform big business decisions. We’ll look at:

  • The importance of recognizing the gray area in complex issues and reviewing the source text.
  • How media reporting of studies can often obscure the real points
  • Why certain models of investigation can have inherent flaws, and why you should be wary of that.

At the end I’ll follow up with the 10 step process you can use to improve your analysis. This process is pulled from the recommendations of Carl Sagan, Richard Feynman, and Michael Shermer, and repurposed for your professional needs.

But first, let me tell you a little story…

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How to Create Viral Marketing: 6 Lessons From 10,879 Articles

viral marketing header

Everyone wants to be the next Dollar Shave Club ad. Aside from being a fantastic and effective ad, it’s a perfect example of viral marketing, with almost 24.5 million views and counting.

Unfortunately, most of us can barely agree on what classes as “viral” content, let alone create it at will with a set marketing process. Worse still, much of the existing research on viral marketing ignores one key factor; how big your audience is. That’s like gambling without even knowing how much you’re betting – the theory is solid, but you can’t expect to succeed without knowing more.

So, in an attempt to pin down how a less-established site can produce viral content, I analyzed 10,879 of the most shared articles from last year. Stick around to find out:

  • How much your existing audience affects your viral marketing chances
  • Which social media platform is best to focus on
  • How long your content should be (and how much it matters)
  • The link between viral sharing and traffic
  • Why spam tactics work, but are a terrible idea
  • How to give your content the best chance of going viral (without needing your own audience)

Let’s get started.

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

How_to_Use_Facebook_Retargeting_and_Custom_Audiences_to_Drive_Sales-02We’re always looking for innovative ways to drive sales.

One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers.

When Facebook first released their custom audiences advertising feature, results poured in rapidly. One e-commerce company, as reported at the time by TechCrunch, targeted their email list and recorded a 43 percent increase in sign-up conversion and a 30 percent decrease of their cost-per-lead.

The Washington Post’s advertising arm, SocialCode, also reported a 15 percent lower cost per new fan after using custom audiences.

Using custom audiences and Facebook retargeting to activate people who have previously shown interest in your product is a strategy which works.

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What Marketers Can Learn from Trump About The Science of Persuasion

What-Marketers-Can-Learn-from-Trump-About-The-Science-of-PersuasionRecent elections have hogged the headlines due to their rhetoric and their politics.

However, one consistent theme across both the Trump victory and the Brexit success was their use of advanced marketing techniques.

These campaigns utilized the power of emotion to drive their narratives and leveraged the complexities of Big Data to direct those messages at segmented groups with devastating effect.

The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.

We’ll look at three key areas in this article:

  • Why are emotions so powerful in decision making?
  • What is psychometric testing – the Trump and Brexit campaigns’ marketing method – and what can it tell us about our audience?
  • How do we turn theory into actionable techniques?

The world of marketing is changing. Don’t get left behind.

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How to Automatically Generate Tweets with Images and Hashtags for Your Buffer Queue

Want to add every post on your blog to your Buffer queue, complete with images and automatically generated hashtags?

Recently I realized I hadn’t added my old blog posts to Buffer, and needed to go back and queue them all up. While I was doing it, I decided I could grab the images and use a free API to generate the hashtags for me!

So, I thought I’d record how I did it so I can tell you, too.

In this post, you’ll learn to:

  1. Export a CSV of your posts from WordPress
  2. Tidy up the CSV to include only URLs and titles of your posts
  3. Automatically include hashtags in the tweet text using Aylien
  4. Use import.io to scrape images for your tweets
  5. Push the tweets and images to your Buffer queue using Zapier

Oh, and by the way: all the tools used here are used in their free versions. 🙂

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How Social Media and Big Data Shaped the Brexit Campaign Strategy

Brexit campaign strategyFrom September 1st 2015 to June 23rd 2016 the polls were clear that Britain would vote to remain in the EU.

According to the Financial Times, there were only two weeks over that period where the Leave campaign were ahead.

Financial Times Brexit Polls

Yet, when the results came through, British voters had opted to leave the EU with 51.9% voting out.

How did the leave campaign strategy overcome the clear gap held for the year leading up to the vote?

A clear narrative and a range of big promises?

Well, yes. But also by selling those narratives and promises through a slick targeted marketing campaign powered by social media and big data.

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