In this 2016 episode of Business Systems Explored, Armando Biondi, then CEO of AdEspresso, explains the expert system he used to manage Facebook ad campaigns through disciplined testing.
If you have ever run a quick Facebook campaign to test the waters, you know what a shot in the dark it can be. A first tentative campaign can produce a painfully high cost per click and very little else.
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The following is a guest post from Martin Harrison, the co-founder of Copify.
SEO and social media work best when they make the same audience signals easier to find, trust, and act on. Search engines do not treat every like or follower as a direct ranking factor, but social media SEO can still strengthen authority by increasing discovery, branded demand, mentions, links, and repeat engagement.
This is a guest post from Deepti Jain, a sales and marketing specialist at AeroLeads.
Social selling is the practice of using social networks to identify the right prospects, understand what they care about, build trust, and start better sales conversations. It is not the same as posting for reach or pushing a pitch into someone's inbox. Good social selling combines listening, helpful engagement, proof, and disciplined follow-up.
Natasha Ponomaroff is the Senior Marketing Director of Instasize, a content creating toolkit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and shares guidance for the millions of creatives using Instasize to curate online content.
Seeking to establish a well-rounded online presence? There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy. To succeed, you need to know how to pair the right kind of content with the most suitable platform.
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Q: What do you get if you cross Santa with a duck?
A: A Christmas quacker!
The only thing better than a good old Christmas cracker joke is a good old Christmas ad.
Festive, heartwarming, and thought-provoking, TV Christmas ads signify the start of Christmas.
And they’re a marketers dream. According to research, for every $1.30 that’s spent making a Christmas ad, retailers can expect to get $31 back.
How do Christmas ads generate so much revenue? When did Christmas ads become such a huge deal? What are the best Christmas ads EVER made? And what makes a Christmas ad the best EVER?
Time to find out as we get ‘Santa-mental’ and ‘sleigh’ our way through the following topics in this Process Street post:
Ready? Hold on for ‘deer’ life and let’s ‘snow’…
(The ‘presents’ of these terrible Christmas puns do ‘snow’ down – I promise.) Continue Reading
“An hour of planning can save you ten hours of doing.” – Dale Carnegie
The formula for success on social media can seem like trying to pick the lottery’s winning numbers – impossible, with a dash of blind luck. What if you could predict some of the outcomes? The game becomes a lot easier, right?
One of the keys to success on social media is creating a well-thought-out social media content calendar process – another is executing it!
Having worked for a creative marketing agency, I understand the difficulty of creating a well-structured social media content calendar process. Waiting for approvals from your clients feels like rallying against Roger Federer at Wimbledon (his social media game is ace too). While cornering your colleague who still owes you that spellcheck is awkward at best.
So how do you become the Roger Federer of social media?
All it takes is a 3-step process to get the ultimate social media content calendar. But first, let’s see what you’ll learn about in this blog post.
Click the headings to jump ahead, or stick with me as we rally for serve.
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Travis Taborek is an SEO and content marketing specialist based in the San Francisco Bay Area. He’s a graduate of General Assembly’s digital marketing course, and has since written content and optimized websites for Wescover and TiVo. He also has a side-business doing PR and social media work for indie games and reviews indie games in his spare time. His most recent accomplishment was finishing Homestuck and thereby winning shelter-in-place.
Back in 2011, you might have been able to get away with uploading your indie game to Steam’s marketplace and expect a revenue of $30-50K in the first year, without any effort or marketing knowledge.
Hell, you might have even been able to get away with that as late as 2014. But these golden days for indie game developers are long gone.
Steam has made many changes to the way it promotes indie games and the current market is far more saturated. There are more game developers than ever and tools like Unity and Unreal have made game development more accessible than ever.
Just getting that final build finished and uploaded to your storefront of choice is no longer enough. To have a successful launch, whether you’re a solo dev or a small team, you have to understand how to market your game.
In principle, marketing your game is relatively straightforward; you just need to know where to start. If you understand who you’re making the game for (your audience) and how to talk about your game as a product (meaning: you’re able to communicate what your game offers and how that aligns to the expectations of your target audience), then you’ve already done most of the hard work. The rest is as simple as following a process.
Once you have this base knowledge, it’s just about taking your product to market and doing the legwork that’s involved with getting the word out and making sure you get eyes on the finished product.
This Process Street article takes a look at one strategy for marketing your indie game: social media marketing.
What is social media marketing?
It’s basically exactly what it sounds like: using social media to get your game in front of your target audience. The term ‘social media marketing’ is a bit vague and encompasses a bunch of different approaches; we’ll be looking at some of the different ways you can use social media to market your game in this article.
Social media marketing is great for connecting on an intimate level with your fans and building lasting communities around your game, from early development until launch, and beyond. When done properly, it can allow you to develop trusting relationships with your audience that will drive them to not just purchase one of your games, but every game you put out.
Here’s a high-level overview of what we’ll be looking at:
Let’s get started beginning with the theory of social media marketing.
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This is a guest post by Tom Siani, an online marketing expert with up to 4 years of experience in the digital industry. He is also collaborating with some well-known brands to generate traffic, create a sales funnel, and increase online sales. He has written a considerable number of articles about marketing via social media, brand marketing, blogging, and search visibility.
With over 50% of the world’s population using social media, a number that is only increasing, you can see how social media marketing is critical for reaching potential customers and driving sales.
With this in mind, in this Process Street article we look at how you can improve your social media marketing strategy to get ahead of the game. Specifically, we turn our attention to social media marketing automation.
We’ll explain the advantages of using social media marketing automation as part of your social media marketing strategy, in addition to presenting you with our top 5 social media marketing automation tools you can sign up and use today. Sound good?
But wait there is more!
To kick-off this article, I present Process Street as your critical social media marketing accomplice.
At Process Street, we have been working hard to provide you with practical template tools to assist you in delivering an optimal social media marketing strategy.
These template resources are listed below. Click on the links provided to jump straight in. Alternatively, scroll down to find out more.
If you want to jump to a specific section in this article, click on the relevant subheader below. If not, continue scrolling!
Let’s get started!
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This is a guest post from Hugh Beaulac, a content strategist at MC2 who also works as a social media manager. With over 6 years of digital marketing experience, Hugh helps small and medium businesses grow online and likes to share his tips and tricks with top-notch marketing blogs like Wordstream, CrazyEgg, and Semrush. Follow him on Twitter to read his latest articles on Instagram marketing.
In the era of social media, when over 2.82 billion people have at least one social media account, email marketing isn’t the most obvious marketing tool.
It’s no wonder that more and more brands use social media platforms to promote their products and services as their target audience is active on these channels.
But here’s the thing: Although email is one of the oldest messaging channels, it still matters.
Why? Because nearly all social media users have active email accounts.
Recent Hubspot report claims that email marketing is still effective: 99% of customers check their email every day, 73% of people claim that email is the preferred communication channel to receive branded news and offers, and 59% of customers say marketing emails influence their purchase decisions.
For marketers, this means that combining social media and email marketing is a must. And with the growing popularity of Instagram marketing, there’s a perfect way to connect with engaged users and get more email list subscribers.
In this Process Street article, we’re covering:
Let’s take a look at four effective ways to grow your email list with Instagram.
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Fake news is a hot button issue right now and one we’ve covered a couple of times at Process Street.
Normally, the discussion of fake news is a roundly negative affair.
How do we come back from consistently lowering journalistic standards? What does this mean for society?
In this article, I’m going to put a more positive face on and explain why there’s good reason to believe quality journalism is going to make a comeback – it may have already begun!
