Natasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool-kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content.
Seeking to establish a well-rounded online presence?
There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy.
However, to succeed you need to know how to pair the right kind of content with the most suitable platform.
For marketers, there’s a constant pressure to create new content while maintaining a high level of quality.
To alleviate that burden, look to social media content.
Social media content, especially the kind of content you’ll find on a visual-focusedchannel like Instagram, is perfect for repurposing. Consider the fact that not all audiences favor social media as their communication medium of choice.
While effective in its own way, studies have shown that email marketing is 40 times more effective at reaching target customers than some social media channels.
With that in mind, and to cover multiple audience bases at once, here’s how you can bring Instagram content into your email marketing campaigns and save time in the process.
In this Process Street article, we’ll cover:
- Embedding user-generated content into your email marketing
- Making the most of original content in emails
- How to save and share Instagram Stories through email newsletters
- Getting started with repurposing your Instagram for email marketing content
- Use Process Street for your email marketing processes and more!