
VRIO is a four-step business analysis framework that evaluates whether your resources and capabilities are Valuable, Rare, costly to Imitate, and supported by your Organization. If a resource passes all four tests, you have a sustained competitive advantage.
The framework was developed by strategic management professor Jay Barney and has been used by businesses across the globe for decades. Whether you are a startup founder stress-testing your moat or a Fortune 500 team evaluating a new capability, VRIO gives you a clear, repeatable way to answer the question: do we actually have a defensible advantage?
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