All posts in Customer Success

7 Ways Salesforce Achieves Complete Customer Engagement Using The Four Realms of Experience

Header image: Salesforce Achieves Customer Engagement

Hello, and welcome readers to the experience economy.

Take my hand and I’ll guide you to a place of psychic gratification. Feel your senses tingle, and your attention sharpen. You’re entering a new chapter of customer success , one that’s immersive and marks the next economic stage.

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7 Questions to Ask When Auditing Your Customer Success Processes

Customer success leader auditing a customer lifecycle board with health and renewal markers.

Bora Lee, then Manager of Customer Enablement at ChurnZero, helped customer success teams turn strategy into automated, streamlined processes that put the right data in front of the right customer at the right time.

Customer success teams do not need perfect processes. They need processes they can inspect, improve, and prove. Markets change, products change, customers change, and team responsibilities change with them. A customer success process audit gives you a repeatable checklist for finding the handoff gaps, feedback patterns, bottlenecks, time sinks, and data issues that quietly damage customer outcomes. Process Street, the Compliance Operations Platform, helps teams turn those checks into enforced workflows, evidence, and continuous improvement.

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5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS

Customer success operations leader presenting a tiered customer service delivery model.

A customer service delivery model defines how support moves from self-service to frontline teams, specialists, product experts, and account owners. In SaaS, that model has to do more than answer tickets. It has to protect retention, route risk early, keep customer data clean, and give every team a consistent way to act.

Deloitte’s customer service delivery model is still useful because it focuses on five capabilities that matter in modern customer operations: omnichannel interactions, connected devices, loyalty, communities, and engaging user experiences. This guide applies those capabilities to SaaS teams and shows how to turn them into repeatable workflows.

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8 Actionable Ways to Make Your Customer’s Success Milestones Product-Oriented

Customer success leader presenting a headset and milestone counter for product-oriented customer success milestones.

According to a 2020 Walker study, 86% of buyers will pay more for a better customer experience.

Customer experience is a key brand differentiator, and getting it right can determine the difference between success and failure.

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5 Customer Retention Tools Every SaaS Company Should Know

Customer success manager holding a customer retention toolkit for SaaS retention planning

Customer retention tools help SaaS teams spot churn risk before renewal, bring inactive users back into the product, recover failed payments, and turn support issues into moments that keep customers loyal. These are the customer retention tools every SaaS company should know because they turn scattered warning signs into clear action.

The strongest retention stack is not one app. It is a set of connected systems for lifecycle messaging, subscription billing, customer health, support recovery, and repeatable customer success workflows. Together, those systems help teams acquire and retain loyal customers without relying only on new promotions or free trials.

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7 Customer Success Integrations That Let You Focus on Retention

Customer success leader connecting support and workflow signals into a retention system

Customer success integrations connect the tools your team already uses, so support tickets, survey scores, onboarding tasks, calendar dates, and workflow runs can move without manual copying. The goal is simple: keep customer context visible, trigger the right action at the right time, and let your team spend more energy on retention than administration.

A strong customer success stack should make every if-this-then-that handoff feel dependable. Process Street has direct, universal integrations to 5,000+ systems. Need a new one? An AI agent builds it on the fly. That matters for customer success onboarding, renewals, expansion, support escalation, and every recurring process where missed follow-up becomes churn risk.

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5 Tips to Make Your Customer Success Vectors Actual Vectors (KSIs Not KPIs)

Header image: Customer Success Vectors

Customer success metrics usually tell you where an account is right now. A customer health score can show risk, engagement, sentiment, support load, and account value. That snapshot matters, but it does not show whether the customer is moving toward the outcome they actually bought your product to achieve.

That is where customer success vectors are useful. A customer success vector adds direction and magnitude to your customer success KPIs: where the customer is today, where they need to go, and how quickly they are moving toward that desired outcome.

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4 Reasons Your SaaS is Failing to Create an Awesome Customer Experience

Customer success operations lead adjusting a customer experience service console for SaaS education, support, community, and renewal.

This article was originally contributed by Shayla Price.

SaaS customer experience is the full path a customer takes from the first promise to the renewal decision. It includes the content they read, the support they receive, the community they trust, and the operational follow through that proves your product is worth keeping.

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5 SaaS Renewal Best Practices (That Actually Work!) for Retaining Customers & Improving Renewals

Black-and-white customer success operator adjusting a renewal flywheel model for improving SaaS renewals.

Every 28 days, a lovely Hermes delivery-person brings a crate of the world’s finest craft beer to my house.

But if it were up to me, I wouldn’t receive these beer boxes at all.

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4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Strategy

Header image: Product-Led Expansion Metrics

Product-led growth changes the customer success job. Instead of waiting for an account manager to create every next step, customers discover value inside the product, adoption data shows where momentum is building, and the customer success team turns those signals into repeatable expansion plays.

The best product-led customer success metrics connect that motion end to end: acquisition, adoption, retention, and expansion. They inform product-led expansion growth strategy, reduce customer acquisition cost, improve customer lifetime value, and build expansion revenue without losing the human workflows behind customer outcomes.

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