Business Systems Explored was Process Street’s podcast about the systems behind growing companies. Season one collected 29 small business podcast interviews with founders, operators, marketers, sales leaders, and process experts on how work becomes repeatable.
These interviews cover video marketing, startup marketing, growth strategy, outbound sales, customer success, hiring, delegation, PR, SEO, and systemizing a business from scratch. If you want a practical route through the season, start with the themes below, then browse the selected episode write-ups from the Process Street archive.
Business Systems Explored podcast
The strongest thread across the season is simple: good companies do not rely on memory. They turn the way they sell, hire, onboard, promote, support, and improve into systems people can follow.
That idea still sits at the center of Process Street. Governed documents, operational workflows, and Cora’s AI-assisted oversight help teams turn procedure into execution, so critical work is followed, tracked, and improved without depending on tribal knowledge.
With guests like Jon Nastor, Michael E. Gerber, Walter Chen, and Amy Schmittauer, the first season covered the practical operating problems that small businesses and startups keep running into.
The original third-party podcast platform pages are no longer dependable, so the episode write-ups below are the best way to browse the season from the Process Street archive.
Selected season one episode archive
- Chris Savage: Wistia’s system for converting high-ticket customers with video
- Walter Chen: The startup marketing strategy used at iDoneThis
- Alison Groves: The growth strategy Zapier used to scale
- Jon Nastor: How to start a podcast and build an audience
- Steli Efti: How to build an outbound sales team for your startup
- Kate Erickson: Niche marketing, content creation, and managing a virtual team
- Tim Paige: How to master conversion rate optimization
- Dennis R. Mortensen: The future of SaaS, AI programming, and robots taking your job
- Michael E. Gerber: Exactly why small businesses fail
- Aaron Lapierre: A stressful month in the life of a customer success manager
- Vinay Patankar: The content promotion process behind repeatable traffic growth
- Tom Cagley: Where to start with agile software development
- Pouyan Salehi: Cold emailing sales tips from the founder of PersistIQ
- Cameron Gray: What to do when hiring engineers
- Wendy Tadokoro: How to systemize your business from scratch
- Chris Lavigne: How to create video customers will actually watch
- Matt Goldman: How to reduce churn and protect a SaaS business
- Armando Biondi: An expert’s system to manage Facebook ad campaigns
- Vinay Patankar: Startup hiring without going insane
- Zachary Sexton: How to be more efficient at work
- Vinay Patankar: How to delegate tasks successfully without wasting time
- Doyle Albee: How to build a PR strategy for your business
- Dmitry Dragilev: Startup SEO and getting early traction
For more interviews in the same editorial lane, browse the Business Systems Explored archive and the newer Process Street team picks for business podcasts.