All posts containing marketing


How to Use Social Media for Indie Game Marketing: A Beginners Guide

indie game marketing

Travis Taborek is an SEO and content marketing specialist based in the San Francisco Bay Area. He’s a graduate of General Assembly’s digital marketing course, and has since written content and optimized websites for Wescover and TiVo. He also has a side-business doing PR and social media work for indie games and reviews indie games in his spare time. His most recent accomplishment was finishing Homestuck and thereby winning shelter-in-place.

Back in 2011, you might have been able to get away with uploading your indie game to Steam’s marketplace and expect a revenue of $30-50K in the first year, without any effort or marketing knowledge.

Hell, you might have even been able to get away with that as late as 2014. But these golden days for indie game developers are long gone.

Steam has made many changes to the way it promotes indie games and the current market is far more saturated. There are more game developers than ever and tools like Unity and Unreal have made game development more accessible than ever.

Just getting that final build finished and uploaded to your storefront of choice is no longer enough. To have a successful launch, whether you’re a solo dev or a small team, you have to understand how to market your game.

In principle, marketing your game is relatively straightforward; you just need to know where to start. If you understand who you’re making the game for (your audience) and how to talk about your game as a product (meaning: you’re able to communicate what your game offers and how that aligns to the expectations of your target audience), then you’ve already done most of the hard work. The rest is as simple as following a process.

Once you have this base knowledge, it’s just about taking your product to market and doing the legwork that’s involved with getting the word out and making sure you get eyes on the finished product.

This Process Street article takes a look at one strategy for marketing your indie game: social media marketing.

What is social media marketing?

It’s basically exactly what it sounds like: using social media to get your game in front of your target audience. The term ‘social media marketing’ is a bit vague and encompasses a bunch of different approaches; we’ll be looking at some of the different ways you can use social media to market your game in this article.

Social media marketing is great for connecting on an intimate level with your fans and building lasting communities around your game, from early development until launch, and beyond. When done properly, it can allow you to develop trusting relationships with your audience that will drive them to not just purchase one of your games, but every game you put out.

Here’s a high-level overview of what we’ll be looking at:

Let’s get started beginning with the theory of social media marketing.
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Social Media Marketing Automation: Top 5 Tools and 7 Free Checklists

Social Media Marketing Automation Top 5 Tools and 7 Free Checklists-01

This is a guest post by Tom Siani, an online marketing expert with up to 4 years of experience in the digital industry. He is also collaborating with some well-known brands to generate traffic, create a sales funnel, and increase online sales. He has written a considerable number of articles about marketing via social media, brand marketing, blogging, and search visibility.

With over 50% of the world’s population using social media, a number that is only increasing, you can see how social media marketing is critical for reaching potential customers and driving sales.

With this in mind, in this Process Street article we look at how you can improve your social media marketing strategy to get ahead of the game. Specifically, we turn our attention to social media marketing automation.

We’ll explain the advantages of using social media marketing automation as part of your social media marketing strategy, in addition to presenting you with our top 5 social media marketing automation tools you can sign up and use today. Sound good?

But wait there is more!

To kick-off this article, I present Process Street as your critical social media marketing accomplice.

At Process Street, we have been working hard to provide you with practical template tools to assist you in delivering an optimal social media marketing strategy.

These template resources are listed below. Click on the links provided to jump straight in. Alternatively, scroll down to find out more.

If you want to jump to a specific section in this article, click on the relevant subheader below. If not, continue scrolling!

Let’s get started!
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Mobile App Marketing: How to Successfully Build & Execute Your Strategy

Mobile App Marketing

This is a guest post from Emma Lee. Emma Lee is an experienced sales manager and content editor at ProEssayWriter. She is a fan of current technological trends and passionately strives to learn as much as possible about all things SaaS.

As business trends shift from mobile-friendly to mobile-first, more and more businesses are understanding the importance of mobile app marketing. In fact, over 40% of SMEs have a mobile app.

Want to jump on the bandwagon yourself?

It’s definitely a good idea…

But you can’t create an app, publish it, and expect it to work wonders straight away. As a mobile app development company, without a proper mobile app marketing strategy, it will end up in the app graveyard along with thousands of other failed mobile apps!

That’s why, in this guest post for Process Street, I’ll explain what mobile app marketing is. Then, I’ll show you how to prepare a mobile app for launch and market it the right way.

Make your way through the following sections:

Let’s get started. 📱

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How to Build a Unified Marketing and Customer Service Strategy

customer service strategyThis is a guest article by Alexa Lemzy – customer support manager and blog author at TextMagic, a bulk SMS solution for business. She helps businesses take advantage of mobile and spends hours reading tons of content about customer retention and business workflows.

Modern consumers are used to having the option to contact businesses on social media and other public forums as well as traditional contact methods. What’s more, customers are sharing their opinions and interactions across the internet and social media more than ever. Today, customer service is a major part of your brand image.

This has blurred the lines between marketing and customer service. Consumers want your business to be consistent from marketing and sales to customer support.

Great customer service is also an effective form of marketing, keeping existing users loyal and attracting new leads.

Strengthening the relationship between marketing and customer service can have a big impact on customer satisfaction. By creating processes for collaboration and feedback, you can increase retention while attracting new clients.

In this article for Process Street, we’re going to look at a series of factors which you have to get right to provide a unified marketing and customer service strategy:

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Marketing Events: Our ToolKit on How to Measure Your Events Success

Marketing Events How to Measure and Improve Your Events Success-Rev01-09

This is a guest post by Kristen McCabe, a global marketer. She has marketing experience extending from Australia to Chicago with expertise in both B2B and B2C industries, specializing in content, SEO, and events. Kristen spends her time outside of work acting, learning nature photography and joining in the #instadog fun with her Pug/JackRussell, Bella.

We have one reason marketers host and sponsor events.

Whether you want to get more leads, increase brand awareness, or meet with current customers to upsell and build customer lifetime value, marketing events ultimately leads to the same destination: increased revenue for a greater Return On Investment (ROI).

Despite this common goal, according to The Event Marketing Evolution, a research report by the Harvard Business Review, only 23% of companies can track event ROI.

Notice here that we say can rather than do track ROI, making these results even more concerning and surprising.

So our question to is this: How will you ensure you’re in the elite group of marketers who:

  • Can track the success of their event sponsorship?
  • Regularly track event results, and improve their strategy as needed?

In this Process Street article we will answer these two questions, and walk you through the steps that ensure you aren’t throwing your previous marketing dollars down the drain.

To start at the beginning, we find our selves before the day of the event.

With that, let’s not waste any more time, and get straight to it. Click on the subheaders below to jump to the relevant section. Alternatively, scroll down to read all.

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Product Marketing Strategy: The Key to a Successful SaaS Business

The importance of the relationship between product and marketing is something that’s often overlooked.

But when the product and marketing teams aren’t on the same page regarding the product and the problems it aims to solve, chances are the marketing won’t match the product’s value proposition and in turn, will discourage potential users from signing up.

This could be detrimental to the success of a product organization.

So, what can you do to avoid these miscommunications and build a synergistic relationship between the two?

In this article, I’ll share some tips and information that will be critical in strengthening the relationship and performance of the product and marketing teams at your company to achieve success.

We will cover:

Let’s get started!
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Instagram Marketing Tips for Business: How to Get More Email List Subscribers

Instagram Marketing Tips for Business: How to Get More Email List Subscribers

This is a guest post from Hugh Beaulac, a content strategist at MC2 who also works as a social media manager. With over 6 years of digital marketing experience, Hugh helps small and medium businesses grow online and likes to share his tips and tricks with top-notch marketing blogs like Wordstream, CrazyEgg, and Semrush. Follow him on Twitter to read his latest articles on Instagram marketing.

In the era of social media, when over 2.82 billion people have at least one social media account, email marketing isn’t the most obvious marketing tool.

It’s no wonder that more and more brands use social media platforms to promote their products and services as their target audience is active on these channels.

But here’s the thing: Although email is one of the oldest messaging channels, it still matters.

Why? Because nearly all social media users have active email accounts.

Recent Hubspot report claims that email marketing is still effective: 99% of customers check their email every day, 73% of people claim that email is the preferred communication channel to receive branded news and offers, and 59% of customers say marketing emails influence their purchase decisions.

For marketers, this means that combining social media and email marketing is a must. And with the growing popularity of Instagram marketing, there’s a perfect way to connect with engaged users and get more email list subscribers.

In this Process Street article, we’re covering:

Let’s take a look at four effective ways to grow your email list with Instagram.
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CRM vs Marketing Automation: Which is Best for Your Business?

CRM VS Marketing Automation

This is a guest post by Azat Eloyan. Azat is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key.

He’s currently working as a marketing specialist at SendSMS, which is providing SMS marketing service globally.

We live in a digital-centric world.

There’s no doubt about it.

What’s also true is that the digital space is full of enormous data and content on scales never quite seen before.

According to a report from IBM Marketing Cloud, 90% of the total digital data worldwide was created within just two years, with an upward future trend being almost inevitable.

All this data and content provides a whole host of benefits to businesses, their salespeople, and their marketers. However, before businesses, salespeople, and marketers can truly take advantage of this vast swathe of data and content, they need to manage it correctly.

Which is where CRMs and marketing automation software come in.

But what are the differences between the two? And what will your business benefit from most?

Our digital-centric world doesn’t have to be a confusing digital-centric world.

That’s why, in this CRM vs marketing automation post, I’ll be discussing both CRMs and marketing automation software, how they differ, how they overlap, the benefits that they bring, and what the signs are when your business needs to start using either piece of software.

Navigate through the sections below to get the gist on CRMs and marketing automation software:

Let’s get learning!

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Boost Site Traffic with a 4-Step Content Marketing Framework

Content marketing framework

This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

Ready to dive in?

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3 Ways to Repurpose Instagram Content for Your Email Marketing

email marketing contentNatasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool-kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content.

Seeking to establish a well-rounded online presence?

There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy.

However, to succeed you need to know how to pair the right kind of content with the most suitable platform.

For marketers, there’s a constant pressure to create new content while maintaining a high level of quality.

To alleviate that burden, look to social media content.

Social media content, especially the kind of content you’ll find on a visual-focusedchannel like Instagram, is perfect for repurposing. Consider the fact that not all audiences favor social media as their communication medium of choice.

While effective in its own way, studies have shown that email marketing is 40 times more effective at reaching target customers than some social media channels.

With that in mind, and to cover multiple audience bases at once, here’s how you can bring Instagram content into your email marketing campaigns and save time in the process.

In this Process Street article, we’ll cover:

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