All posts containing marketing


Customer Acquisition vs. Customer Retention: How To Find The Right Balance in Your Marketing Strategy

customer acquisition vs. retention

Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed – among other intriguing things – to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

Allocation of marketing resources is the key problem which leadership teams in marketing departments are continually trying to solve.

Often we talk about PPC vs organic, brand vs conversion, SEO vs social, or any such pairing of activities. But maybe the biggest question at the top of the decision tree is: Acquisition vs Retention.

Should you try to generate more revenue from existing customers? Should you spend more effort to develop new customers? Or is there a happy medium that will work perfectly for your business?

Based on statistics alone, your existing customers are your best bet for new revenue. It is generally easier and less costly to rely on the people you have already built relationships with. But businesses that don’t take sufficient steps to bring new blood into their base will inevitably die.

In this Process Street article, we’ll attempt to answer some questions, namely:

How involved should marketing be in retention efforts? And how do different company structures or products impact that? How do we weigh those efforts against acquisition – the primary function of marketing?

To help you through the process, we’ll be looking at:

Let’s get rolling!
Continue Reading

Why & How We Focus on Co-Marketing in Our Content Marketing Team

Why and How We Focus on Co-Marketing in Our Content Marketing Team-01Content marketing is definitely in the top 3 spammiest areas of marketing.

Not a day goes by where someone isn’t trying to get me to link to their dodgy looking website or sending me nonsense.

In some cases you just have to respect the hustle. I know the article I was pitched yesterday wasn’t written by “John Smith” because the use of English in the title didn’t make sense. If you’re a non-native English speaker though, you often need to take those risks. I’d do the same.

But content marketing isn’t all spam and nonsense.

Lots of places do great content that’s high quality and produces loads of value for their audience. Outreach, relationship building, and collaborations aren’t always tacky either – they can be great ways to co-create content; media content being a really useful avenue for this.

We’ve created the best process management content on the web for a good while, and people come to us as a trusted source on other areas like onboarding, HR, operations, ISO, and customer success. That stuff, we’re good at.

The second part, though, is something we’ve been working on doing better.

In this Process Street article, I’ll explain how and why we moved to a co-marketing focus to support our SEO and business goals, including:

  • Why not just backlink build and guest post?
  • How is our relationship management system set up?
  • We’re seeing results and our flow is much smoother

Let’s jump right in!
Continue Reading

How We Use Saved Views in Process Street Reports to Track Work in Our Marketing Team

marketing team work tracking reports

According to ITSMA and Vision Edge Marketing, 74% of marketers don’t keep track of their efforts. This is problematic as it means marketing teams aren’t able to report on how their efforts impact the business as a whole.

At Process Street, we make sure our marketing operations are documented, tracked, and easy to understand, so we can stay on top of our marketing OKRs and ensure they align with top-level company goals. To do this, we utilize Process Street‘s saved view feature.

The saved view gives a summary of workflow data. You can customize these views and present the data to suit your needs. For our marketing team, this means work is tracked and can be easily correlated with internal OKRs. Saved views have helped our marketers gather data, detect patterns, and keep their work on track.

We’ll be covering:

Let’s get started!
Continue Reading

How We Use Automations for Marketing Operations Reporting

How We Use Automations for Marketing Operations Reporting

As your marketing team’s content manager, you want to be able to know your content engine is working for you at maximum efficiency, and have a clear overview of the important work being done.

This is perhaps easier said than done, when there can be countless systems and processes to keep track of, from marketing operations, onsite content, offsite comarketing relations, email correspondences, to SEO reporting – it can all become overwhelming.

But it doesn’t have to be!

Wouldn’t it be great if you could benefit from detailed reporting without having to bend over backwards restructuring your meetings and how you collect data?

Well, that’s more or less how we’ve set up reporting in our marketing team at Process Street. In this post I’ll briefly summarize how our marketing team saves time and effort with a nifty workflow that utilizes Automations and native integrations, and allows us to:

  • Coordinate dozens of comarketing relationships while maintaining clear record of communications;
  • Track the number of guest posts we’ve accepted and published;
  • Highlight top priority action items;
  • Quickly & easily analyze referring domains of target pages;
  • Automatically push everything into Google Sheets;
  • Automatically generate graphs and charts;
  • Automatically post a Slack message with key marketing reporting metrics;

Specifically, this post will cover:

Continue Reading

How Co-Marketing Can Heavily Increase Your Backlinking Game

How Co-Marketing Can Heavily Increase Your Backlinking Game

David Campbell is a digital marketing specialist at Ramp Ventures. He helps manage the content marketing team at Right Inbox. When he’s not working, he enjoys traveling and trying to learn Spanish.

Co-marketing involves connecting with like-minded brands to achieve similar marketing goals. When you collaborate with another brand’s marketing team, you can reach more potential customers with your products, and create highly engaging creative campaigns, too.

Products are not the only things you can promote through co-marketing. You can promote your content, and by extension, your brand. One of the ways you can do this is by building strong co-marketing relations with other marketing teams with the goal of sourcing valuable content & backlinks that will strengthen the quality of your blog or content offering.

In this article for Process Street, we’ll look at how co-marketing can heavily increase your backlinking game.

Let’s get to work!
Continue Reading

How to Scale Content Marketing: Building a System for Growth

how to scale content marketing

Brad Smith is the CEO at Wordable and the founder of Codeless (a content production agency). His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.

So, you’re ready to scale your marketing efforts, eh?

You’re not the only one: 70% of marketers are taking content marketing seriously — and sooner or later, they start scaling up, increasing competition in the process.

With all the marketing noise out there, it can be difficult to position yourself as an industry leader. But don’t worry, we’re here to help.

In this Process Street post, we’ll cover:

Let’s jump right in!
Continue Reading

Building a Content Marketing Strategy: Tips to Get Your Team Excited

building a content marketing strategy

Ovi Negrean is the CEO and Co-Founder of SocialBee.io, one of the most user-friendly social media management tools on the market. He and his team help startups, small businesses, freelancers, and entrepreneurs reach their marketing goals through keyword-informed and customer-driven articles, as well as innovative social media content.

We all have a list of things we want to try out. And in the case of digital marketing, that list usually focuses on new technologies and strategies.

This Process Street article will provide you with the tips you need to apply as a marketing enthusiast in order to get your team excited. Whether you’re a fan of digital marketing, content marketing, influencer marketing, or social media marketing, you will most definitely find something of interest for any of these fields.

We’ll be covering:

Alright, let’s get started!
Continue Reading

Marketing Agency vs. Marketing Consultant: Which is Better for Project Managers?

marketing agency vs marketing consultant

Jaron Soh is Co-founder and COO at Traktion, the platform that makes hiring for growth simpler, agile, and more profitable for businesses.

According to a recent survey by The Digital Project Manager, the two biggest project management challenges of 2020 can be neatly summarised as people problems and project problems.

If that sounds a little vague, let’s get specific. 27% of those surveyed experienced challenges with their project stakeholders (i.e. people), while 24% encountered challenges with budgets and deadlines (you guessed it, project).

Thinking about this within the context of a marketing project, it’s easy to get distracted by those project-related concerns, wondering: “How do I deliver this on time and on budget?”

Well, here’s the thing… In my experience, you’re asking yourself the wrong question.

When it comes to marketing, don’t focus solely on the “how”; make sure you look at the “who”, too.

There’s a people problem to overcome. Ask who you should use to help deliver your marketing project on time and on budget; a solo marketing consultant, or a full-blown marketing agency? To answer that, you need to understand how they differ from one another, and the scenarios in which to use them.

In this Process Street post, we help you do just that. Here we explore:

Ready? Let’s dive in.
Continue Reading

12 Checklists for Bloggers to Implement Content Marketing Best Practices

checklists for bloggers

77% of internet users read blogs – like this one produced by us at Process Street. To pique the interest of this large audience you’ll need to be following optimized, efficient processes so your blog is the best it can be.

And guess what? If you’re looking to better your blog content and stand out from the competition, then you’ve come to the right place. In this article, you’ll learn how to get your blog right with Process Street’s tried and tested checklists for bloggers.

Once more, we’re giving you these checklists for free (our gift to you for being a woautomanderful readership). 🤑

These checklists have been specifically selected and ordered for you to implement best practices from the start to the end of the blog creation process.

Right then, no more dill-dallying, let’s get straight to it.

Click on the relevant subheader to jump to your section of choice. Alternatively, scroll down to read all we have to say so you’re fully prepared to implement our checklists for bloggers.

Let the blogging commence! 🖋
Continue Reading

Referral Marketing: Learn From the Best to Be the Best, Top 8 Techniques for Rapid Growth

referral marketing

This is a guest post by Jack Paxton, the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

Famous SaaS brands like Dropbox and PayPal witnessed explosive growth in their platforms. Since 2007, Dropbox has grown into a $4 billion-dollar company, and PayPal went from 1 million users to 5 million in the same year (2000).

Dropbox and PayPal are two entirely different businesses operating in different markets. However, they share a similar viral growth strategy, one that is still used today.

Any ideas on what this strategy might be?

You got it, they both harness the power of referral marketing.

SaaS brands worldwide, including us at Process Street, are realizing the benefits of referral marketing: to constantly acquire new customers, build platforms, and promote customer loyalty and trust.

In this article, we present world-famous referral programs to determine what made them successful and how you can do the same.

Click on the relevant links to jump to your section of choice. Alternatively, scroll down to read all we have to say, to optimize your growth strategy via referral programs.

Let’s jump to it!
Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required