HR processes are often overlooked in a company. No matter how big or small that company is, HR responsibilities are extremely important. An organization cannot build a good team of working professionals without good HR.

The key purposes of the Human Resources team include; recruiting, training, performance appraisals, motivating employees as well as workplace communication, workplace safety, employee relations, and much more.

Over at Process Street, we have created 6 HR templates to help you keep on top of your HR. These processes can be used daily, but some of them are better used less often than others. They piled with information to help you improve Human Resource processes within your company.

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In light of a recent study from IZEA commissioned by Halverson Group which revealed that the lifespan of a blog post is 24 times longer than first thought, it’s time to re-evaluate the other reasons why not blogging is a mistake in the current marketing climate.

Contradictory data floods businesses daily. It’s understandable some need hard facts to justify the investment in a blog. That’s just good business sense. Yet, researchers bury vital statistics in 60-page white papers which don’t always reach the audiences that need them.

Thanks to several new studies, the benefits of blogging are out in the open.

Here’s a compilation of recent findings showing the contrasting success of companies that blog versus those that don’t.

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Have you ever been asked for your email address to see extra blog content? It looks something like this:

That’s a content upgrade. I’ve written pretty extensively about them in this blog post on lead generation, so if you need an in-depth look at the topic (plus the psychology of why it works), that’s the place to start.

They’re great tools for blogs connected to businesses because they capture the contact info of people who are likely to want your product or service. They get the valuable content, you get another email on your list of subscribers plus a free pass to market to them. The best part is that it’s not just any old email address, owned by someone who doesn’t care what you’re saying. It’s the email address of someone who is:

1. Interested enough in what you’ve got to say to give away their email address

2. The perfect fit for your product

It’s doubtful you’re the sort of person who turns down leads, so if you aren’t already using a way to capture emails with content upgrades (or you’re doing it in an awkward way), you’ll want to check out these four tools.

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Best Real Estate Apps to Close More Deals This Year

The real estate industry has come a long way since a long-dead entrepreneur decided to rent a part of their farm land to turn a profit. Down the line we’ve seen verbal agreements and contracts written in stone, all the way through to the mass of paper stored in unorganized filing cabinets we’re still unfortunately dealing with.

Even though computers have been widely used by agencies for over 20 years, paper documents are still around causing trouble. Maybe it was software industry’s fault for a long time, but now thanks to Android, iOS and the huge number of productivity tools at our disposal, there’s no excuse to be disorganized

Take a look at the 5 best real estate apps for simplifying your operations and closing more deals.

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If you’re building a startup of any kind, chances are you’ll need an explainer video.

Explainer videos are short 1-3 minute videos that help spread your message and teach people what your product and company is all about. A startup video can help explain difficult to understand concepts and, if you’re lucky, can go viral and give you a bunch of traction — as was the case with Dropbox.

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I hate paper and I love Evernote. I use it to store everything. I automatically forward files from my email to my Evernote (including snail mail which is automatically scanned and emailed to me). I take photos of every document I sign and business card I’m given using their iPhone App and I even forward my Workflowy history to Evernote.

Some people may suggest using Dropbox or Google Drive, but Evernote has a specific benefit that makes it kick ass: Search.

Evernote is built around search. All documents, images and photos are scanned and made searchable. This means you can dump everything into one folder and Evernote will make it instantly searchable from any of your devices. No organizing, no tagging, just sweet, sweet search.

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Blogging is a proven method of getting leads and sales for your business. Yet many companies are just not doing it.

Last week I made a Website Launch Checklist that got lots of great feedback, but a few people told me they don’t have a website (specifically a blog) to launch. After investigating further I found the most common reason for companies not blogging was because they didn’t know how to set one up.

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If you run a website for a purpose, like a website or blog (see also: how to set up your company blog in 5 min), where the purpose is to drive more sales or educate your customers, ultimately resulting in higher profits, you MUST be focused on capturing leads for your website.

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[ Download our Free Ebook ] – Click here to download our free 111 page ebook on “How to automate the tasks you hate at work using Zapier“.

Most growing businesses will need a CRM (Customer Relationship Management) system at some point in their lives. Taking care of your customers is one of the most important tasks for any business, and a CRM used well is a surefire way to improve this experience.

But how do you know what CRM to use? There are hundreds of products out there with different features and price points that can be confusing for any SMB looking to get started. And if you make the wrong decision from the get go, it can be time consuming and costly to make the change down the line.

As a user of many different CRMs I have some insight into this problem, but if you’re looking for a clean cut answer, I’m sorry to say there just isn’t one…

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A B2B lead generation campaign is a coordinated effort to identify suitable prospects, earn their attention, qualify their fit, and create sales conversations. The best campaigns treat data, outreach, messaging, measurement, technology, and training as one connected system.

This guest post was written by Jenny Vance, founder and then-president of LeadJen. Jenny has more than a decade of experience filling the funnel with revenue-generating leads for B2B companies.