If you run a website for a purpose, like a website or blog (see also: how to set up your company blog in 5 min), where the purpose is to drive more sales or educate your customers, ultimately resulting in higher profits, you MUST be focused on capturing leads for your website.
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Most growing businesses will need a CRM (Customer Relationship Management) system at some point in their lives. Taking care of your customers is one of the most important tasks for any business, and a CRM used well is a surefire way to improve this experience.
But how do you know what CRM to use? There are hundreds of products out there with different features and price points that can be confusing for any SMB looking to get started. And if you make the wrong decision from the get go, it can be time consuming and costly to make the change down the line.
As a user of many different CRMs I have some insight into this problem, but if you’re looking for a clean cut answer, I’m sorry to say there just isn’t one…
A B2B lead generation campaign is a coordinated effort to identify suitable prospects, earn their attention, qualify their fit, and create sales conversations. The best campaigns treat data, outreach, messaging, measurement, technology, and training as one connected system.
This guest post was written by Jenny Vance, founder and then-president of LeadJen. Jenny has more than a decade of experience filling the funnel with revenue-generating leads for B2B companies.
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Many business owners start their business with the desire to create and go it on their own. They want to create a business that generates a healthy income for their family and gives them the lifestyle they desire.
The problem is that most of the time, they end up creating a job for themselves instead.
As the saying goes…
“I want to start my own business so I can work whatever 15 hours a day I choose!”
I know when I started my first business I did it all. Designing websites, creating sales materials, answering the phones, billing, etc. I was the one man show and proud of it.
