All posts containing marketplace


Business Risk: The 3 Main Threats to Your Business and How You Can Manage Them

Business Risk - The 3 Main Threats to Business and How You Can Manage Them

Global stock markets post biggest falls since the 2008 financial crisis.”The Guardian, 9th of March 2020

It was a Tuesday morning and my phone buzzed me out of my groggy, lethargic state, flashing open the above notification. The Coronavirus had hit businesses and our economy hard, potentially costing 2.7 trillion globally.

A viral risk, that went viral. Was something like this not foreseeable?

In this Process Street article, we turn our attention to the concept of business risk. As we write this article, the corona crisis is unfolding. We were warned about the risk of a virus outbreak but it appears we weren’t as prepared for it as we could have been.

But viruses are not the only risk we face. The 2020 Global Risk Report from the World Economic Forum (WEF) highlights a host of other risks, which we’ll turn our attention to in this article.

To get started, click on the relevant subheaders below to spring to that section. Alternatively, scroll down to read all we have to say regarding the concept of business risk.

Belts and braces on, let’s jump to it!
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Call Center Software: The Secret Behind Call Center Success

Call center software

Call center agent: “Ok Brenda, can you please close all windows and then restart your computer”
Brenda: “Ok, no problem”
2 minutes later…
Brenda:“Ok, that’s done. Do you want me to close all the doors too?”

Even in the current digital climate, the majority of people (not just the Brenda’s of this world) still prefer being assisted by phone.

In fact, a study by Harvard Business Review found out that 57% of customers move from the web to the phone when they need support. Not only that, but the global call center software market size was valued at $18.1 billion in 2019 and is expected to reach $72.3 billion by 2027.

I don’t know about you, but these statistics were a shock to me.

With the stigma attached to call centers and the introduction of Live chat, forums and IM platforms, I thought call centers were dying a slow and painful death?

This couldn’t be further from the truth. They’re back! Better than before and here to stay, thanks to call center software.

Join me on a journey of discovery where we will look at the following topics to find out how call center software has brought call centers back from the brink:

Ready to go?

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Review Management: How to Win Business and Influence Customers

Review Management

Everyone who works here is a jerk. It smells terribly bad and the manager is an a**hole.” – Vanessa, TrustPilot

As a business owner, how would you respond to this review? Fight back and tell the customer they’re wrong? Ignore it and hope it goes away? Or apologize profusely and kill them with kindness?

In a world where 70% of consumers look at multiple review sites and read a whopping 10 reviews before choosing a local business, review management needs to be a crucial part of your business success plan.

But with 63% of businesses not checking or responding to their online reviews, we at Process Street, have written this post to help you understand the impact and importance of managing your online reviews.

This post will tell you everything you need to know about review management, including the following topics:

We will also give you access to 14 super-charged templates that will actively help you manage your online reviews. If you’re in a hurry, feel free to jump straight into them:

If you’re curious about what these templates look like, check out this embedded Social Listening Strategy Process Checklist here, or scroll down to find them all embedded.

But if you’ve got time, grab yourself a cuppa and let’s get started!

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Enterprise Mobility Management (EMM): What It Is, Why It’s Important & How to Do It

Enterprise Mobility Management

The modern workforce is, quite literally, movers and shakers.

No matter if self-bought or company-bought, employees are using mobile devices to work from while in the office, going from meeting-to-meeting, traveling cross-country to attend conferences, and even when working from home.

But for some (read: the security-minded), this is a little worrisome. With employees using personal and portable devices for work purposes, security hazards are aplenty. Theft. Security breaches. Data loss.

I needn’t go on.

It’s why 75% of CIOs view mobile security for organizations as not only a headache but a significant problem.

Though, with modern problems come modern solutions.

In this super informative post, I’ll be discussing EMM: Enterprise mobility management. It’s what every organization needs to know about, incorporate, and sustain so that its business remains security breach-free. Just read through the following sections to get acquainted with all-things EMM:

Now, let’s stop dilly-dallying and get started!

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12 Mobile Keyword Ranking Tips: Optimize Your ASO and Paid Search Strategies

Mobile Keyword Ranking
There are 2.7 billion smartphone users worldwide. Within the first quarter of 2019, these app users had 2.6 million Android apps and 2.2 million iOS apps to choose from.

Competition to thrive in the app industry is fierce.

Mobile keyword ranking could be your saving grace.

What do I mean by mobile keyword ranking?

Mobile keyword ranking plays a key part in the process of marketing a technological application (app). With mobile keyword ranking, you can measure how well your app stands out when targeted keywords are used.  The aim is to attract the largest possible number of users by ensuring your app ranks highly for all relevant keywords. With an effective mobile keyword ranking strategy, you will maximize the revenue generation of your app.

Keep reading to discover Process Street‘s mobile keyword ranking top tips.

Our top tips have been gathered from App Annie’s Webinar: Win in the App Store with ASO and Paid Search.

App Annie is the guru of app marketing. By listening to their webinar, we have gathered key points straight from the professionals. We have summarized these key points, to produce this succinct tool kit to optimize your mobile keyword ranking.

This article has been structured as below:

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What is VRIO? The 4-Step Framework for Continuous Business Success

VRIO

Hard work doesn’t always guarantee success.

With that bombshell, you may be wondering “If hard work isn’t enough, what should I do to help my business succeed?!”

The answer’s simple: VRIO.

VRIO isn’t the latest must-have app or some new fad – it’s an incredibly useful business framework and analysis tool for understanding whether your business has the capabilities and resources to thrive in the long-term.

Considering that following a VRIO framework could bolster your growth, increase revenue, ensure you’re always one-step-ahead of the competition, and keep your business better organized, VRIO isn’t a process to be dismissed.

But if it’s the first time hearing about VRIO, have no fear.

I’ve got you covered.

In this post, I’ll go into the definition of VRIO, tell you how it was conceived, explain the four dimensions that make up the VRIO framework, and tell you the best times to undergo VRIO so your business can reap its rewards. Simply read the following sections to get to grips with it:

Let’s get started, shall we?

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What is an SLA? How to Use Service-Level Agreements for Success

sla service level agreementServices, services, services.

We seem to be in a world of managed services.

Everyone’s outsourcing nowadays. And when they’re not outsourcing, they’re insourcing in an outsourced way.

It’s all very confusing.

That’s why we’ve decided to break down the core document which tends to regulate and organize this kind of service provision: the humble service-level agreement (SLA).

Service-level agreements, amongst other things, bolster trust in and between organizations – making it clear what needs to be done, to what standard, and when.

Trust is a hugely important thing in business. Accenture’s Competitive Agility Index found:

following a drop in trust, a company’s index score drops 2 points on average, negatively impacting revenue growth by 6% and EBITDA by 10% on average.

One of the main ways to keep trust alive in your business is to know what is expected of people and to hold them to it. Enforce reliability.

SLAs are one mechanism to help you in that battle.

In this Process Street article we’ll answer the following questions:

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Secrets of the Cabal: Half-Life’s Organizational Management & Other Agile Tales

organizational management at valve corporation cabal process

From humble beginnings as a simple clone of the then-popular first-person shooter Quake, Half-Life would eventually become the first installment of one of the most successful video game series of all time.

Today, Valve Inc. is one of the most renowned, innovative, and successful game development companies worldwide, boasting one of the largest video game digital distribution service platforms on the planet, a range of pioneering virtual reality hardware and an impressive roster of instantly recognizable and widely-loved game titles.

Specifically, the development of the original Half-Life makes for an interesting case-study, and represents a model of innovative agile organizational management.

Half-Life is remembered as one of the best games of all time, and the intense environment in which it was created – where the Cabal process was born – is testament to that legacy.

Companies like Valve, Zappos, Semco, and even Google have come up with different models to enable the potential of their workers. These methods give power to the employees to pursue their own entrepreneurial pet projects.

Tesla’s innovation is equal part production process as it is the product; you need only look to the hulking Gigafactories to find evidence of this.

Similarly, Facebook’s success is not just in the service it offers users, but also how it was designed to scale to billions of users.

The process of organizational management is always an important factor in the outcome of these hugely successful products.

In this post I’ll be looking at democratic methods of organizational management, with a particular focus on Valve’s Cabal process. I’ll also mention a couple of other interesting examples of holocratic organizational management, and talk about our own internal structure at Process Street.

Here’s a quick breakdown of each section, if you want to jump ahead:

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What Are Webhooks? How We Use Webhooks at Process Street

webhooksAutomation has been one of the key emerging trends of the late 2010s, and will likely be a defining characteristic of the 2020s.

It’s something we’ve covered extensively at Process Street, and something we’ve taken huge advantage of internally as well.

The move from companies only providing enterprise-level API access to their software over to commercially available Internet of Things style mass integration has been a dramatic shift in the marketplace. This has opened up huge potential for individuals and small businesses; you can integrate with thousands of services in just a few clicks.

Now, so many services, SaaS products in particular, provide a means to integrate with other platforms that there are very little restrictions on what you can and cannot automate.

Tools like Zapier, Flow, and IFTTT have made these integrations so easy that anyone can set them up.

But they’re not the only ones – new connectors and middlemen are cropping up all the time, helping people without tech skills connect with APIs or Webhooks of their choosing. The No-Code Movement has gone mainstream and it now has a full suite of tools at its disposal.

Even in 2015, according to Chui, Manyika, and Miremadi writing in the Harvard Business Review, not only could a marketing executive be automating activities which account for between 10-15% of their current time using existing technology, but for 60% of existing US jobs, 30% of their time could be reduced by automation.

For those interested in that kind of thing, you should check out Four Fundamentals of Workplace Automation by McKinsey. An illuminating text which is already somewhat out of date!

Here at Process Street, we integrate with thousands of other apps and platforms via Zapier, we have large customers making use of our API, and we’ve now added webhooks to our array of automation options to try to cover the rest of the use cases our customers tell us about.

In this article, we’ll look at:

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How To Create A Newsletter: Top 20 Newsletter Templates For Your Business

Newsletter templates: How to create a newsletter

When presented with state-of-the-art SEO methods and swish social media platforms, it is easy to dismiss newsletters from your marketing strategy. But what if I told you, by doing so, you are missing out financially?

66% of email marketing involves newsletters. This makes newsletters the top email marketing method.

Keep that statistic in mind, as I fire another interesting fact at you. 59% of business to business marketers state that email is the most effective channels in regards to revenue generation. We know that email marketing is predominantly newsletters (66% of it). Can we not infer the huge revenue potential email newsletters have for your business?

In light of this, Process Street has gathered 20 newsletter templates. Each template provides the backbone structure to ease the creation of your newsletters.

Besides these 20 newsletter templates, Process Street also provides a newsletter template process. This process guides you, increasing the efficiency of your newsletter creation process.

Treat this article as an all-encompassing platform, designed to help you create your email newsletter. We have structured this article into the below subheadings:

  • Why do you need email newsletters?
  • How do you write an email newsletter?
  • Process Street’s newsletter template process
  • 20 top newsletter templates

Scroll down for more information on the templates provided, or access them via the quick links below:

20 email templates

Process Street’s newsletter template process

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